Harry Winston SWOT Analysis
Here is a detailed SWOT analysis of Harry Winston covering strengths, weaknesses, opportunities and threats.
Harry Winston Strengths
- This brands is from century, crafting world’s most beautiful jeweler.
- Harry Winston diamonds have become an image of international style
- Involves in many philanthropy activities like providing services to the underserved
- The high quality craftsmanship and exclusive designs
- Has its presence in over 10 countries
Above are the strengths in the SWOT Analysis of Harry Winston. The strengths of Harry Winston looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harry Winston Weaknesses
- Limited global presence and visibility as compared to leading players
- Retaining the skilled employees and key executives because of recession mostly lay off happens
These were the weaknesses in the Harry Winston SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harry Winston Opportunities
- Expansion and revamp of existing network into many countries
- Tapping strong growth in luxury goods sales as a result of growing tourism
- Tie-ups with fashion houses and sponsorship of fashion events
Above we covered the opportunities in Harry Winston SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harry Winston Threats
- Currency Risk: Diamonds are sold throughout the world based principally on the US dollar price
- New laws and regulations, or more stringent implementation or changes in enforcement policies
- Material adverse effect on the Company’s results of operations.
- Competition in Luxury Brand market
The threats in the SWOT Analysis of Harry Winston are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Harry Winston SWOT analysis.
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About Harry Winston
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Harry Winston Overview | |
|---|---|
| Parent Company |
Harry Winston |
| Category |
Jeweler and diamonds |
| Sector | |
| Tagline/ Slogan |
Rare jewels of the world; Live the Moment |
| USP |
Unique and extraordinary design. |
| Harry Winston STP | |
| Segmentation |
Upper middle class earners, city dwellers |
| Target Market |
Elite and high woman clientele , powerful industrialists, wealthiest potentates, prominent royal families, and celebrated stars |
| Positioning |
Exceptional and timeless beauty |
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