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Harry Winston SWOT Analysis

Here is a detailed SWOT analysis of Harry Winston covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Lifestyle and Retail category Read time:

Harry Winston Strengths

  1.  This brands is from century, crafting world’s most beautiful jeweler.
  2.  Harry Winston diamonds have become an image of international style
  3. Involves in many philanthropy activities like providing services to the underserved
  4. The high quality craftsmanship and exclusive designs
  5. Has its presence in over 10 countries

Above are the strengths in the SWOT Analysis of Harry Winston. The strengths of Harry Winston looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Harry Winston Weaknesses

  1. Limited global presence and visibility as compared to leading players
  2. Retaining the skilled employees and key executives because of recession mostly lay off happens

These were the weaknesses in the Harry Winston SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Harry Winston Opportunities

  1. Expansion and revamp of existing network into many countries
  2. Tapping strong growth in luxury goods sales as a result of growing tourism
  3. Tie-ups with fashion houses and sponsorship of fashion events

Above we covered the opportunities in Harry Winston SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Harry Winston Threats

  1. Currency Risk: Diamonds are sold throughout the world based principally on the US dollar price
  2. New laws and regulations, or more stringent implementation or changes in enforcement policies
  3. Material adverse effect on the Company’s results of operations.
  4. Competition in Luxury Brand market

The threats in the SWOT Analysis of Harry Winston are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Harry Winston SWOT analysis.

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About Harry Winston

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Harry Winston Overview
Parent Company

Harry Winston
Category

Jeweler and diamonds
Sector

Lifestyle and Retail
Tagline/ Slogan

Rare jewels of the world; Live the Moment
USP

Unique and extraordinary design.
Harry Winston STP
Segmentation

Upper  middle class earners, city dwellers
Target Market

Elite and high woman clientele , powerful industrialists, wealthiest potentates, prominent royal families, and celebrated stars
Positioning

Exceptional and timeless beauty


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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