Harry Winston SWOT Analysis, Competitors & USP

SWOT analysis of Harry Winston analyses the brand by its strengths, weaknesses, opportunities & threats. In Harry Winston SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harry Winston to benchmark its business & performance as compared to the competitors. Harry Winston is one of the leading brands in the lifestyle and retail sector.

The article below lists the Harry Winston SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Harry Winston SWOT Analysis:

SWOT Analysis of Harry Winston

For Harry Winston, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Harry Winston Strengths

The strengths of Harry Winston looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Harry Winston :

1.  This brands is from century, crafting world’s most beautiful jeweler.
2.  Harry Winston diamonds have become an image of international style
3. Involves in many philanthropy activities like providing services to the underserved
4. The high quality craftsmanship and exclusive designs
5. Has its presence in over 10 countries

Harry Winston Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Harry Winston SWOT Analysis:

1. Limited global presence and visibility as compared to leading players
3. Retaining the skilled employees and key executives because of recession mostly lay off happens

Harry Winston Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Harry Winston SWOT Analysis:

1. Expansion and revamp of existing network into many countries
2. Tapping strong growth in luxury goods sales as a result of growing tourism
3. Tie-ups with fashion houses and sponsorship of fashion events

Harry Winston Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Harry Winston are as mentioned:

1. Currency Risk: Diamonds are sold throughout the world based principally on the US dollar price
2. New laws and regulations, or more stringent implementation or changes in enforcement policies
3. Material adverse effect on the Company’s results of operations.

4.Competition in Luxury Brand market

Harry Winston Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Harry Winston:

1.Becullati
2.Gitanjali
3.Van cleef and Arpels.

Hence this concludes the Harry Winston SWOT analysis.

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About Harry Winston

Harry Winston Overview
Parent Company	Harry Winston
Category	Jeweler and diamonds
Sector	Lifestyle and Retail
Tagline/ Slogan	Rare jewels of the world; Live the Moment
USP	Unique and extraordinary design.
Harry Winston STP
Segmentation	Upper  middle class earners, city dwellers
Target Market	Elite and high woman clientele , powerful industrialists, wealthiest potentates, prominent royal families, and celebrated stars
Positioning	Exceptional and timeless beauty

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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