Harry Winston SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Harry Winston analyses the brand by its strengths, weaknesses, opportunities & threats. In Harry Winston SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harry Winston to benchmark its business & performance as compared to the competitors. Harry Winston is one of the leading brands in the lifestyle and retail sector.

The table below lists the Harry Winston SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harry Winston competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Harry Winston SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harry Winston Brand Analysis
Parent Company

Harry Winston

Category

Jeweler and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Rare jewels of the world; Live the Moment

USP

Unique and extraordinary design.

Harry Winston STP
Segment

Upper  middle class earners, city dwellers

Target Group

Elite and high woman clientele , powerful industrialists, wealthiest potentates, prominent royal families, and celebrated stars

Positioning

Exceptional and timeless beauty

SWOT Analysis of Harry Winston
Harry Winston Strengths

Below are the Strengths in the SWOT Analysis of Harry Winston:

1.  This brands is from century, crafting world’s most beautiful jeweler.
2.  Harry Winston diamonds have become an image of international style
3. Involves in many philanthropy activities like providing services to the underserved
4. The high quality craftsmanship and exclusive designs
5. Has its presence in over 10 countries

Harry Winston Weaknesses

Here are the weaknesses in the Harry Winston SWOT Analysis:

1. Limited global presence and visibility as compared to leading players
3. Retaining the skilled employees and key executives because of recession mostly lay off happens

Harry Winston Opportunities

Following are the Opportunities in Harry Winston SWOT Analysis:

1. Expansion and revamp of existing network into many countries
2. Tapping strong growth in luxury goods sales as a result of growing tourism
3. Tie-ups with fashion houses and sponsorship of fashion events

Harry Winston Threats

The threats in the SWOT Analysis of Harry Winston are as mentioned:

1. Currency Risk: Diamonds are sold throughout the world based principally on the US dollar price
2. New laws and regulations, or more stringent implementation or changes in enforcement policies
3. Material adverse effect on the Company’s results of operations.

4.Competition in Luxury Brand market

Harry Winston Competition
Harry Winston Competitors

Below are the top 3 competitors of Harry Winston:

1.Becullati
2.Gitanjali
3.Van cleef and Arpels.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harry Winston. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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