Harry Winston SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3362

SWOT Analysis of Harry Winston with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harry Winston

Parent Company

Harry Winston


Jeweler and diamonds


Lifestyle and Retail

Tagline/ Slogan

Rare jewels of the world; Live the Moment


Unique and extraordinary design.



Upper  middle class earners, city dwellers

Target Group

Elite and high woman clientele , powerful industrialists, wealthiest potentates, prominent royal families, and celebrated stars


Exceptional and timeless beauty

SWOT Analysis


1.  This brands is from century, crafting world’s most beautiful jeweler.
2.  Harry Winston diamonds have become an image of international style
3. Involves in many philanthropy activities like providing services to the underserved
4. The high quality craftsmanship and exclusive designs
5. Has its presence in over 10 countries


1. Limited global presence and visibility as compared to leading players
3. Retaining the skilled employees and key executives because of recession mostly lay off happens


1. Expansion and revamp of existing network into many countries
2. Tapping strong growth in luxury goods sales as a result of growing tourism
3. Tie-ups with fashion houses and sponsorship of fashion events


1. Currency Risk: Diamonds are sold throughout the world based principally on the US dollar price
2. New laws and regulations, or more stringent implementation or changes in enforcement policies
3. Material adverse effect on the Company’s results of operations.

4.Competition in Luxury Brand market



3.Van cleef and Arpels.

The table above concludes the Harry Winston SWOT analysis along with its marketing and brand parameters.


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