Buccellati SWOT Analysis, Competitors & USP

Buccellati SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Buccellati, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Buccellati to benchmark its business & performance as compared to the competitors, and make strategic improvements. Buccellati is one of the leading brands in the lifestyle and retail sector.

The article below lists the Buccellati SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Buccellati SWOT Analysis:

SWOT Analysis of Buccellati

For Buccellati, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Buccellati Strengths

The strengths of Buccellati looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Buccellati :

1. Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year.
2. The company is family run business, focusing on luxury and exclusivity
3. It is a popular brand with expertise in jewellery, watches and other lifestyle products
4. It has its presence in Hong Kong, Paris and a few other European counties

Buccellati Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Buccellati SWOT Analysis:

1. Due to slowdown of economy, sales are affected
2. Limited brand presence in the global markets due to less advertising

Buccellati Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Buccellati SWOT Analysis:

1. The common occurrence of extended families and multiple weddings can be catered by this segment
2.The company has a growth potential in India, Russia, China and other emerging economies

Buccellati Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Buccellati are as mentioned:

1. Challenging economic times
2. Rapid ever changing tastes of consumers
3.Highly sought after pieces are now less ‘glamorous’ but are more wearable

Buccellati Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Buccellati:

1.Ciemme Jewellery
2.Gitanjali
3.Stefan Hafner

Hence this concludes the Buccellati SWOT analysis.

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About Buccellati

Buccellati Overview
Parent Company	Buccellati
Category	Jewellery and diamonds
Sector	Lifestyle and Retail
Tagline/ Slogan	The ultimate diamond zone
USP	Unique and incomparable designs
Buccellati STP
Segmentation	Upper earning group who are brand conscious
Target Market	Woman with class, who likes to live with style and self assurance
Positioning	Current fashion in bridal jeweler, current trends in  diamonds jeweler and texture engraving

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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