Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Buccellati analyses the brand by its strengths, weaknesses, opportunities & threats. In Buccellati SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Buccellati to benchmark its business & performance as compared to the competitors. Buccellati is one of the leading brands in the lifestyle and retail sector.
The table below lists the Buccellati SWOT (Strengths, Weaknesses, Opportunities, Threats), top Buccellati competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Woman with class, who likes to live with style and self assurance
Current fashion in bridal jeweler, current trends in diamonds jeweler and texture engraving
SWOT Analysis of Buccellati
Below are the Strengths in the SWOT Analysis of Buccellati:
1. Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year. 2. The company is family run business, focusing on luxury and exclusivity 3. It is a popular brand with expertise in jewellery, watches and other lifestyle products 4. It has its presence in Hong Kong, Paris and a few other European counties
Here are the weaknesses in the Buccellati SWOT Analysis:
1. Due to slowdown of economy, sales are affected 2. Limited brand presence in the global markets due to less advertising
Following are the Opportunities in Buccellati SWOT Analysis:
1. The common occurrence of extended families and multiple weddings can be catered by this segment 2.The company has a growth potential in India, Russia, China and other emerging economies
The threats in the SWOT Analysis of Buccellati are as mentioned:
1. Challenging economic times 2. Rapid ever changing tastes of consumers 3.Highly sought after pieces are now less ‘glamorous’ but are more wearable
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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