Buccellati SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Buccellati analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Buccellati SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Buccellati to benchmark its business & performance as compared to the competitors and industry. Buccellati is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Buccellati competitors and includes Buccellati target market, segmentation, positioning & Unique Selling Proposition (USP).

Buccellati SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Buccellati Brand Analysis
Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

The ultimate diamond zone


Unique and incomparable designs

Buccellati STP
Buccellati Segmentation

Upper earning group who are brand conscious

Buccellati Target Market

Woman with class, who likes to live with style and self assurance

Buccellati Positioning

Current fashion in bridal jeweler, current trends in  diamonds jeweler and texture engraving

Buccellati SWOT Analysis
Buccellati Strengths

Below are the Strengths in the SWOT Analysis of Buccellati:

1. Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year.
2. The company is family run business, focusing on luxury and exclusivity
3. It is a popular brand with expertise in jewellery, watches and other lifestyle products
4. It has its presence in Hong Kong, Paris and a few other European counties

Buccellati Weaknesses

Here are the weaknesses in the Buccellati SWOT Analysis:

1. Due to slowdown of economy, sales are affected
2. Limited brand presence in the global markets due to less advertising

Buccellati Opportunities

Following are the Opportunities in Buccellati SWOT Analysis:

1. The common occurrence of extended families and multiple weddings can be catered by this segment
2.The company has a growth potential in India, Russia, China and other emerging economies

Buccellati Threats

The threats in the SWOT Analysis of Buccellati are as mentioned:

1. Challenging economic times
2. Rapid ever changing tastes of consumers
3.Highly sought after pieces are now less ‘glamorous’ but are more wearable

Buccellati Competition

Below are the top 3 Buccellati competitors:

1.Ciemme Jewellery
3.Stefan Hafner

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Buccellati. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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