Buccellati SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Buccellati covering strengths, weaknesses, opportunities and threats.

Buccellati Strengths

  1. Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year.
  2. The company is family run business, focusing on luxury and exclusivity
  3. It is a popular brand with expertise in jewellery, watches and other lifestyle products
  4. It has its presence in Hong Kong, Paris and a few other European counties

Above are the strengths in the SWOT Analysis of Buccellati. The strengths of Buccellati looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Buccellati Weaknesses

  1. Due to slowdown of economy, sales are affected
  2. Limited brand presence in the global markets due to less advertising

These were the weaknesses in the Buccellati SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Buccellati Opportunities

  1. The common occurrence of extended families and multiple weddings can be catered by this segment
  2. The company has a growth potential in India, Russia, China and other emerging economies

Above we covered the opportunities in Buccellati SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Buccellati Threats

  1. Challenging economic times
  2. Rapid ever changing tastes of consumers
  3. Highly sought after pieces are now less ‘glamorous’ but are more wearable

The threats in the SWOT Analysis of Buccellati are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Buccellati SWOT analysis.

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About Buccellati

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Buccellati Overview
Parent Company

Buccellati

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

The ultimate diamond zone

USP

Unique and incomparable designs

Buccellati STP
Segmentation

Upper earning group who are brand conscious

Target Market

Woman with class, who likes to live with style and self assurance

Positioning

Current fashion in bridal jeweler, current trends in  diamonds jeweler and texture engraving


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Buccellati. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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