Buccellati SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2198

SWOT Analysis of Buccellati with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Jewellery and diamonds


Lifestyle and retail

Tagline/ Slogan

The ultimate diamond zone


Unique and incomparable designs



Upper earning group who are brand conscious

Target Group

Woman with class, who likes to live with style and self assurance


Current fashion in bridal jeweler, current trends in  diamonds jeweler and texture engraving

SWOT Analysis


1. Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year.
2. The company is family run business, focusing on luxury and exclusivity
3. It is a popular brand with expertise in jewellery, watches and other lifestyle products
4. It has its presence in Hong Kong, Paris and a few other European counties


1. Due to slowdown of economy, sales are affected
2. Limited brand presence in the global markets due to less advertising


1. The common occurrence of extended families and multiple weddings can be catered by this segment
2.The company has a growth potential in India, Russia, China and other emerging economies


1. Challenging economic times
2. Rapid ever changing tastes of consumers
3.Highly sought after pieces are now less ‘glamorous’ but are more wearable



1.Ciemme Jewellery
3.Stefan Hafner

The table above concludes the Buccellati SWOT analysis along with its marketing and brand parameters.


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