Hublot SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7956
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SWOT Analysis of Hublot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hublot

Parent Company

LVMH

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

See what people will do for a Hubolt

USP

Hublot offers sharply & distinctively cut watches

Hublot STP

Segment

Luxury watches

Target Group

High Income group men

Positioning

Hublot offers watches that represent the Art of Fusion

Hublot SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hublot :

1. Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide.

2. Hublot has around 40 boutiques worldwide

3. The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry

4. Its known for its fusion of unexpected innovative materials with traditional precious materials

5. Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official timekeeper of major championships and football teams

6. Strong backing of LVMH parent company, which is a leading global fashion brand

7. Hublot brand has been the official timekeeper of several sports teams, events etc

8. Good advertising and branding of the brand using TV commercials, print ads, online media etc

Weaknesses

1. The brand does not have as strong presence as compared to other watch brands in the merging economies

2. Hublot has not aggressively pursued advertising strategies as compared to some other leading brands

Opportunities

1. Hublot double the number of stores providing great growth opportunities for the brand

2. Luxury watches are becoming more sought after in developing markets

3. Tie-ups with several other fashion brands can help the brand get more business

Threats

1. Since luxury watches are the first luxury purchase of an individual, stronger presence of its competitors in this segment is a threat

2. There is stiff competition in the luxury watches segment

3. Fake & counterfeit Hublot watches that carry the same brand name and sell cheaply

Hublot Competition

Competitors

Below are the 16 main Hublot competitors :

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Rolex

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin


The brandguide table above concludes the Hublot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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