Hublot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hublot analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hublot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hublot to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hublot is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hublot competitors and includes Hublot target market, segmentation, positioning & Unique Selling Proposition (USP).

Hublot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hublot Brand Analysis
Parent Company

LVMH

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

See what people will do for a Hubolt

USP

Hublot offers sharply & distinctively cut watches

Hublot STP
Hublot Segmentation

Luxury watches

Hublot Target Market

High Income group men

Hublot Positioning

Hublot offers watches that represent the Art of Fusion

Hublot SWOT Analysis
Hublot Strengths

Below are the Strengths in the SWOT Analysis of Hublot:

1. Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide.

2. Hublot has around 40 boutiques worldwide

3. The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry

4. Its known for its fusion of unexpected innovative materials with traditional precious materials

5. Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official timekeeper of major championships and football teams

6. Strong backing of LVMH parent company, which is a leading global fashion brand

7. Hublot brand has been the official timekeeper of several sports teams, events etc

8. Good advertising and branding of the brand using TV commercials, print ads, online media etc

Hublot Weaknesses

Here are the weaknesses in the Hublot SWOT Analysis:

1. The brand does not have as strong presence as compared to other watch brands in the merging economies

2. Hublot has not aggressively pursued advertising strategies as compared to some other leading brands

Hublot Opportunities

Following are the Opportunities in Hublot SWOT Analysis:

1. Hublot double the number of stores providing great growth opportunities for the brand

2. Luxury watches are becoming more sought after in developing markets

3. Tie-ups with several other fashion brands can help the brand get more business

Hublot Threats

The threats in the SWOT Analysis of Hublot are as mentioned:

1. Since luxury watches are the first luxury purchase of an individual, stronger presence of its competitors in this segment is a threat

2. There is stiff competition in the luxury watches segment

3. Fake & counterfeit Hublot watches that carry the same brand name and sell cheaply

Hublot Competition
Competitors

Below are the top 16 Hublot competitors:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Rolex

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hublot. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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