Published in Lifestyle and Retail category by MBA Skool Team
Hublot is one of the leading brands in the lifestyle and retail sector. Hublot SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hublot:
Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide.
Hublot has around 40 boutiques worldwide
The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry
Its known for its fusion of unexpected innovative materials with traditional precious materials
Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official timekeeper of major championships and football teams
Strong backing of LVMH parent company, which is a leading global fashion brand
Hublot brand has been the official timekeeper of several sports teams, events etc
Good advertising and branding of the brand using TV commercials, print ads, online media etc
Above are the strengths in the SWOT Analysis of Hublot. The strengths of Hublot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand does not have as strong presence as compared to other watch brands in the merging economies
Hublot has not aggressively pursued advertising strategies as compared to some other leading brands
These were the weaknesses in the Hublot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hublot offers watches that represent the Art of Fusion
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