Hublot SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7743

SWOT Analysis of Hublot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

See what people will do for a Hubolt


Sharply cut, distinctively cut watches

Hublot STP


Luxury watches

Target Group

High Income group men


Watches that represent the Art of Fusion

Hublot SWOT Analysis


1. Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide.

2. It has around 40 boutiques worldwide

3.The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry

4. Its known for its fusion of unexpected innovative materials with traditional precious materials

5. Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official timekeeper of major championships and football teams


1. The brand does not have as strong presence as compared to other watch brands in the merging economies

2. Hublot has not aggressively pursued advertising strategies as compared to some other leading brands


1. Hublot double the number of stores (boutiques) in 2011 providing great growth opportunities for the brand

2. Luxury watches are becoming more sought after in developing markets


1. Since luxury watches are the first luxury purchase of an individual, stronger presence of its competitors in this segment is a threat

2. There is stiff competition in the luxury watches segment

3. Fake watches that carry the same brand name and sell cheaply

Hublot Competition


1. Zenith

2. Rolex

3. Cartier

The brandguide table above concludes the Hublot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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