Hublot SWOT Analysis
Hublot is one of the leading brands in the lifestyle and retail sector. Hublot SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hublot:
Quick Glance:
Hublot Strengths
- Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide.
- Hublot has around 40 boutiques worldwide
- The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry
- Its known for its fusion of unexpected innovative materials with traditional precious materials
- Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official timekeeper of major championships and football teams
- Strong backing of LVMH parent company, which is a leading global fashion brand
- Hublot brand has been the official timekeeper of several sports teams, events etc
- Good advertising and branding of the brand using TV commercials, print ads, online media etc
Above are the strengths in the SWOT Analysis of Hublot. The strengths of Hublot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hublot Weaknesses
- The brand does not have as strong presence as compared to other watch brands in the merging economies
- Hublot has not aggressively pursued advertising strategies as compared to some other leading brands
These were the weaknesses in the Hublot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Hublot Opportunities
- Hublot double the number of stores providing great growth opportunities for the brand
- Luxury watches are becoming more sought after in developing markets
- Tie-ups with several other fashion brands can help the brand get more business
Above we covered the opportunities in Hublot SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hublot Threats
- Since luxury watches are the first luxury purchase of an individual, stronger presence of its competitors in this segment is a threat
- There is stiff competition in the luxury watches segment
- Fake & counterfeit Hublot watches that carry the same brand name and sell cheaply
The threats in the SWOT Analysis of Hublot are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hublot SWOT analysis.
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About Hublot
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hublot Overview | |
|---|---|
| Parent Company |
LVMH |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
See what people will do for a Hubolt |
| USP |
Hublot offers sharply & distinctively cut watches |
| Hublot STP | |
| Segmentation |
Luxury watches |
| Target Market |
High Income group men |
| Positioning |
Hublot offers watches that represent the Art of Fusion |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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