Published in Lifestyle and Retail category by MBA Skool Team
Casio is one of the leading brands in the lifestyle and retail sector. Casio SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Casio:
CasiosG-Shock, Baby-G, Edifice and Pathfinder as sub-brands are targeted for different groups and marketed accordingly. Thus, targeting for each sub group is clear and focussed.
Casio is been positioned as being technology advanced. Casio designedworld’s first LCD watch having a full auto calendar. This, with many other innovations are synonymous with the brand image
Casio has sponsored events in the area of sports that can prove beneficial to the brand image
Considered value for money and excellent quality
Casio brand is protected with 1,900+ registered trademarks in 180+ countries around the world
More than 11000 people are employed with the organization
Electronic musical instruments from Casio are extremely popular among customers
Above are the strengths in the SWOT Analysis of Casio. The strengths of Casio looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perceived more as a watch brand than as an electronics brand
Intense competition in the segment means limited market share of Casio
These were the weaknesses in the Casio SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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