Casio SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 24318

SWOT analysis of Casio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Casio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Casio to benchmark its business & performance as compared to the competitors and industry. Casio is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Casio competitors and elaborates Casio market segmentation, target group, positioning & Unique Selling Proposition (USP).

Casio SWOT, Competitors, Marketing STP & Brand analysis Table
Casio Brand Analysis
Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Technology for life


Advancements in timepiece technology

Casio STP

Middle Income men and women

Target Group

Urban Upper middle class Youth


Casio watches that are technologically advanced

Casio SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Casio. Strengths are:

1. CasiosG-Shock, Baby-G, Edifice and Pathfinder as sub-brands are targeted for different groups and marketed accordingly. Thus, targeting for each sub group is clear and focussed.

2. Casio is been positioned as being technology advanced. Casio designedworld’s first LCD watch having a full auto calendar. This, with many other innovations are synonymous with the brand image

3. Casio has sponsored events in the area of sports that can prove beneficial to the brand image

4. Considered value for money and excellent quality

5. Casio brand is protected with 1,900+ registered trademarks in 180+ countries around the world

6. More than 11000 people are employed with the organization

7. Electronic musical instruments from Casio are extremely popular among customers


Here are the weaknesses in the Casio SWOT Analysis:

1. Perceived more as a watch brand than as an electronics brand

2. Intense competition in the segment means limited market share of Casio


Following are the Opportunities in Casio SWOT Analysis:

1. Tie-up with fashion houses and sponsoring events
2. More innovative designs and styles to attract the youth

3. More advertising can boost the market share of Casio brand and its products


The threats in the SWOT Analysis of Casio are as mentioned:

1. Facing threat of counterfeit Casio products

2. Competition in watches with the ‘sport look’ in the market is heavily populated and can prove to be a threat

3. Fluctuating market prices and government policies can reduce market share

Casio Competition

Below are the top 9 Casio competitors:

1. Nikon

2. Canon

3. Kodak

4. Sony

5. Pentax

6. Panasonic

7. Hublot

8. Fastrack

9. Titan

The brandguide table above concludes the Casio SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Casio. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: