Oxygen Fashion SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Oxygen Fashion analyses the brand by its strengths, weaknesses, opportunities & threats. In Oxygen Fashion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oxygen Fashion to benchmark its business & performance as compared to the competitors. Oxygen Fashion is one of the leading brands in the lifestyle and retail sector.

The table below lists the Oxygen Fashion SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oxygen Fashion competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Oxygen Fashion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oxygen Fashion Brand Analysis
Parent Company

Golden ABC


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world is our runway; Jeans everyday


Always first, Fresh and fashion forward

Oxygen Fashion STP

Surfers and skaters apparel

Target Group

Young adults from urban upper middle class


Hip fashion and street/ urban style clothing

SWOT Analysis of Oxygen Fashion
Oxygen Fashion Strengths

Below are the Strengths in the SWOT Analysis of Oxygen Fashion:

1. Reputed Management group with good distribution network

2. With the strong management team they have strong brand equity and strong financial position in the market.

3. The company has a strong R&D department and is highly innovative

4. Highly Creative
5. The brand has diversified set of products

Oxygen Fashion Weaknesses

Here are the weaknesses in the Oxygen Fashion SWOT Analysis:

1. Limited brand visibility across the world as compared to popular apparel brands

2. They have a low market share in comparison with the global giants in the industry

Oxygen Fashion Opportunities

Following are the Opportunities in Oxygen Fashion SWOT Analysis:

1. Innovation in products and quality

2. Expansion of business in emerging markets

3. Expansion in products and services by including more innovation

4.Aquisition and takeover

Oxygen Fashion Threats

The threats in the SWOT Analysis of Oxygen Fashion are as mentioned:

1. Competition from other low cost brands

2.Economic slowdown and exchange rate fluctuations affects the international brand

3. External changes like government norms, politics, taxes etc.

4.Maturing product categories or services

Oxygen Fashion Competition
Oxygen Fashion Competitors

Below are the top 5 competitors of Oxygen Fashion:

1. Oilily

2.Olivier Strelli


4.Ozwald Boateng

5. Pepe Jeans

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oxygen Fashion. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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