Oxygen Fashion SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2979

SWOT Analysis of Oxygen Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oxygen Fashion

Parent Company

Golden ABC


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world is our runway; Jeans everyday


Always first, Fresh and fashion forward

Oxygen Fashion STP


Surfers and skaters apparel

Target Group

Young adults from urban upper middle class


Hip fashion and street/ urban style clothing

Oxygen Fashion SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oxygen Fashion :

1. Reputed Management group with good distribution network

2. With the strong management team they have strong brand equity and strong financial position in the market.

3. The company has a strong R&D department and is highly innovative

4. Highly Creative
5. The brand has diversified set of products


1. Limited brand visibility across the world as compared to popular apparel brands

2. They have a low market share in comparison with the global giants in the industry


1. Innovation in products and quality

2. Expansion of business in emerging markets

3. Expansion in products and services by including more innovation

4.Aquisition and takeover


1. Competition from other low cost brands

2.Economic slowdown and exchange rate fluctuations affects the international brand

3. External changes like government norms, politics, taxes etc.

4.Maturing product categories or services

Oxygen Fashion Competition


Below are the 5 main Oxygen Fashion competitors :

1. Oilily

2.Olivier Strelli


4.Ozwald Boateng

5. Pepe Jeans

The brandguide table above concludes the Oxygen Fashion SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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