Oxygen Fashion SWOT Analysis, Competitors & USP
SWOT analysis of Oxygen Fashion analyses the brand by its strengths, weaknesses, opportunities & threats. In Oxygen Fashion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Oxygen Fashion to benchmark its business & performance as compared to the competitors. Oxygen Fashion is one of the leading brands in the lifestyle and retail sector.
The table below lists the Oxygen Fashion SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oxygen Fashion competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Oxygen Fashion Brand Analysis | |
|---|---|
| Parent Company |
Golden ABC |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The world is our runway; Jeans everyday |
| USP |
Always first, Fresh and fashion forward |
| Oxygen Fashion STP | |
| Segment |
Surfers and skaters apparel |
| Target Group |
Young adults from urban upper middle class |
| Positioning |
Hip fashion and street/ urban style clothing |
| SWOT Analysis of Oxygen Fashion | |
| Oxygen Fashion Strengths |
Below are the Strengths in the SWOT Analysis of Oxygen Fashion: 1. Reputed Management group with good distribution network 2. With the strong management team they have strong brand equity and strong financial position in the market. 3. The company has a strong R&D department and is highly innovative 4. Highly Creative |
| Oxygen Fashion Weaknesses |
Here are the weaknesses in the Oxygen Fashion SWOT Analysis: 1. Limited brand visibility across the world as compared to popular apparel brands 2. They have a low market share in comparison with the global giants in the industry |
| Oxygen Fashion Opportunities |
Following are the Opportunities in Oxygen Fashion SWOT Analysis: 1. Innovation in products and quality 2. Expansion of business in emerging markets 3. Expansion in products and services by including more innovation 4.Aquisition and takeover |
| Oxygen Fashion Threats |
The threats in the SWOT Analysis of Oxygen Fashion are as mentioned: 1. Competition from other low cost brands 2.Economic slowdown and exchange rate fluctuations affects the international brand 3. External changes like government norms, politics, taxes etc. 4.Maturing product categories or services |
| Oxygen Fashion Competition | |
| Oxygen Fashion Competitors |
Below are the top 5 competitors of Oxygen Fashion: 1. Oilily 2.Olivier Strelli 3.Oneill 4.Ozwald Boateng 5. Pepe Jeans |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oxygen Fashion. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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