Oxygen Fashion SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Oxygen Fashion SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Oxygen Fashion, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oxygen Fashion to benchmark its business & performance as compared to the competitors, and make strategic improvements. Oxygen Fashion is one of the leading brands in the lifestyle and retail sector.

The article below lists the Oxygen Fashion SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oxygen Fashion SWOT Analysis:

SWOT Analysis of Oxygen Fashion

For Oxygen Fashion, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oxygen Fashion Strengths

The strengths of Oxygen Fashion looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oxygen Fashion :

1. Reputed Management group with good distribution network

2. With the strong management team they have strong brand equity and strong financial position in the market.

3. The company has a strong R&D department and is highly innovative

4. Highly Creative
5. The brand has diversified set of products

Oxygen Fashion Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oxygen Fashion SWOT Analysis:

1. Limited brand visibility across the world as compared to popular apparel brands

2. They have a low market share in comparison with the global giants in the industry

Oxygen Fashion Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oxygen Fashion SWOT Analysis:

1. Innovation in products and quality

2. Expansion of business in emerging markets

3. Expansion in products and services by including more innovation

4.Aquisition and takeover

Oxygen Fashion Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oxygen Fashion are as mentioned:

1. Competition from other low cost brands

2.Economic slowdown and exchange rate fluctuations affects the international brand

3. External changes like government norms, politics, taxes etc.

4.Maturing product categories or services

Oxygen Fashion Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Oxygen Fashion:

1. Oilily

2.Olivier Strelli


4.Ozwald Boateng

5. Pepe Jeans

Hence this concludes the Oxygen Fashion SWOT analysis.

Continue reading more about the brand/company.

About Oxygen Fashion

Oxygen Fashion Overview
Parent Company

Golden ABC


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world is our runway; Jeans everyday


Always first, Fresh and fashion forward

Oxygen Fashion STP

Surfers and skaters apparel

Target Market

Young adults from urban upper middle class


Hip fashion and street/ urban style clothing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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