Graff Diamonds SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4373

SWOT analysis of Graff Diamonds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Graff Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Graff Diamonds to benchmark its business & performance as compared to the competitors and industry. Graff Diamonds is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Graff Diamonds competitors and elaborates Graff Diamonds market segmentation, target group, positioning & Unique Selling Proposition (USP).

Graff Diamonds SWOT, Competitors, Marketing STP & Brand analysis Table
Graff Diamonds Brand Analysis
Parent Company

Graff Diamonds


Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

The most fabulous jeweler in the world


Distinct Style

Graff Diamonds STP

Upper class earners ,usually from wealthy family

Target Group

Men and woman clientele from all over the world who wants state of the art jeweler


Rare gems which have perfection

Graff Diamonds SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Graff Diamonds. Strengths are:

1. Craftsmanship has immense experience of making , cutting and polishing the diamonds
2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
4. Every diamond bears the hallmark of quality, authencity


Here are the weaknesses in the Graff Diamonds SWOT Analysis:

1. Trading is affected due to fluctuating marketing conditions
2.Limited networking in India, Africa, Europe, Middle East etc


Following are the Opportunities in Graff Diamonds SWOT Analysis:

1. There is tremendous demand in the emerging markets
2.Use of advanced technology is an added value
3. More marketing and advertising to increase brand recall globally


The threats in the SWOT Analysis of Graff Diamonds are as mentioned:

1. Chinese slowdown will effects its operations in Asia
2.Fears grow over due to the euro zone crisis
3. Import-export duties on luxury goods would affect business

Graff Diamonds Competition

Below are the top 3 Graff Diamonds competitors:

1. Tiffany and Co.
2.De Beers

The brandguide table above concludes the Graff Diamonds SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Graff Diamonds. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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