Graff Diamonds SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Graff Diamonds is one of the leading brands in the lifestyle and retail sector. Graff Diamonds SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Graff Diamonds:

Graff Diamonds Strengths

  1. Craftsmanship has immense experience of making , cutting and polishing the diamonds
  2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
  3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
  4. Every diamond bears the hallmark of quality, authencity

Above are the strengths in the SWOT Analysis of Graff Diamonds. The strengths of Graff Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Graff Diamonds Weaknesses

  1. Trading is affected due to fluctuating marketing conditions
  2. Limited networking in India, Africa, Europe, Middle East etc

These were the weaknesses in the Graff Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Graff Diamonds Opportunities

  1. There is tremendous demand in the emerging markets
  2. Use of advanced technology is an added value
  3. More marketing and advertising to increase brand recall globally

Above we covered the opportunities in Graff Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Graff Diamonds Threats

  1. Chinese slowdown will effects its operations in Asia
  2. Fears grow over due to the euro zone crisis
  3. Import-export duties on luxury goods would affect business

The threats in the SWOT Analysis of Graff Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Graff Diamonds SWOT analysis.

Continue reading more about the brand/company.

About Graff Diamonds

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Graff Diamonds Overview
Parent Company

Graff Diamonds


Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

The most fabulous jeweler in the world


Distinct Style

Graff Diamonds STP

Upper class earners ,usually from wealthy family

Target Market

Men and woman clientele from all over the world who wants state of the art jeweler


Rare gems which have perfection

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Graff Diamonds. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin