Graff Diamonds SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Graff Diamonds SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Graff Diamonds, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Graff Diamonds to benchmark its business & performance as compared to the competitors, and make strategic improvements. Graff Diamonds is one of the leading brands in the lifestyle and retail sector.

The article below lists the Graff Diamonds SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Graff Diamonds SWOT Analysis:

SWOT Analysis of Graff Diamonds

For Graff Diamonds, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Graff Diamonds Strengths

The strengths of Graff Diamonds looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Graff Diamonds :

1. Craftsmanship has immense experience of making , cutting and polishing the diamonds
2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
4. Every diamond bears the hallmark of quality, authencity

Graff Diamonds Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Graff Diamonds SWOT Analysis:

1. Trading is affected due to fluctuating marketing conditions
2.Limited networking in India, Africa, Europe, Middle East etc

Graff Diamonds Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Graff Diamonds SWOT Analysis:

1. There is tremendous demand in the emerging markets
2.Use of advanced technology is an added value
3. More marketing and advertising to increase brand recall globally

Graff Diamonds Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Graff Diamonds are as mentioned:

1. Chinese slowdown will effects its operations in Asia
2.Fears grow over due to the euro zone crisis
3. Import-export duties on luxury goods would affect business

Graff Diamonds Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Graff Diamonds:

1. Tiffany and Co.
2.De Beers

Hence this concludes the Graff Diamonds SWOT analysis.

Continue reading more about the brand/company.

About Graff Diamonds

Graff Diamonds Overview
Parent Company

Graff Diamonds


Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

The most fabulous jeweler in the world


Distinct Style

Graff Diamonds STP

Upper class earners ,usually from wealthy family

Target Market

Men and woman clientele from all over the world who wants state of the art jeweler


Rare gems which have perfection

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Graff Diamonds. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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