Graff Diamonds SWOT Analysis
Graff Diamonds is one of the leading brands in the lifestyle and retail sector. Graff Diamonds SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Graff Diamonds:
Quick Glance:
Graff Diamonds Strengths
- Craftsmanship has immense experience of making , cutting and polishing the diamonds
- A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
- It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
- Every diamond bears the hallmark of quality, authencity
Above are the strengths in the SWOT Analysis of Graff Diamonds. The strengths of Graff Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Graff Diamonds Weaknesses
- Trading is affected due to fluctuating marketing conditions
- Limited networking in India, Africa, Europe, Middle East etc
These were the weaknesses in the Graff Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Graff Diamonds Opportunities
- There is tremendous demand in the emerging markets
- Use of advanced technology is an added value
- More marketing and advertising to increase brand recall globally
Above we covered the opportunities in Graff Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Graff Diamonds Threats
- Chinese slowdown will effects its operations in Asia
- Fears grow over due to the euro zone crisis
- Import-export duties on luxury goods would affect business
The threats in the SWOT Analysis of Graff Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Graff Diamonds SWOT analysis.
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About Graff Diamonds
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Graff Diamonds Overview | |
|---|---|
| Parent Company |
Graff Diamonds |
| Category |
Diamonds and jeweler |
| Sector | |
| Tagline/ Slogan |
The most fabulous jeweler in the world |
| USP |
Distinct Style |
| Graff Diamonds STP | |
| Segmentation |
Upper class earners ,usually from wealthy family |
| Target Market |
Men and woman clientele from all over the world who wants state of the art jeweler |
| Positioning |
Rare gems which have perfection |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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