Graff Diamonds SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Graff Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Graff Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Graff Diamonds to benchmark its business & performance as compared to the competitors. Graff Diamonds is one of the leading brands in the lifestyle and retail sector.

The table below lists the Graff Diamonds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Graff Diamonds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Graff Diamonds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Graff Diamonds Brand Analysis
Parent Company

Graff Diamonds


Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

The most fabulous jeweler in the world


Distinct Style

Graff Diamonds STP

Upper class earners ,usually from wealthy family

Target Group

Men and woman clientele from all over the world who wants state of the art jeweler


Rare gems which have perfection

SWOT Analysis of Graff Diamonds
Graff Diamonds Strengths

Below are the Strengths in the SWOT Analysis of Graff Diamonds:

1. Craftsmanship has immense experience of making , cutting and polishing the diamonds
2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
4. Every diamond bears the hallmark of quality, authencity

Graff Diamonds Weaknesses

Here are the weaknesses in the Graff Diamonds SWOT Analysis:

1. Trading is affected due to fluctuating marketing conditions
2.Limited networking in India, Africa, Europe, Middle East etc

Graff Diamonds Opportunities

Following are the Opportunities in Graff Diamonds SWOT Analysis:

1. There is tremendous demand in the emerging markets
2.Use of advanced technology is an added value
3. More marketing and advertising to increase brand recall globally

Graff Diamonds Threats

The threats in the SWOT Analysis of Graff Diamonds are as mentioned:

1. Chinese slowdown will effects its operations in Asia
2.Fears grow over due to the euro zone crisis
3. Import-export duties on luxury goods would affect business

Graff Diamonds Competition
Graff Diamonds Competitors

Below are the top 3 competitors of Graff Diamonds:

1. Tiffany and Co.
2.De Beers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Graff Diamonds. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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