Nakshatra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Nakshatra analyses the brand by its strengths, weaknesses, opportunities & threats. In Nakshatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nakshatra to benchmark its business & performance as compared to the competitors. Nakshatra is one of the leading brands in the lifestyle and retail sector.

The table below lists the Nakshatra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nakshatra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nakshatra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nakshatra Brand Analysis
Parent Company



Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

Divine luck; Glow Divine


Beautiful, elegant and timeless

Nakshatra STP

Patronized by all woman who adore  the diamond who buys diamond  for prestige, for a status symbol and to gain satisfaction

Target Group

Upper middle and upper class from the urban areas


Depicts the culture and tradition of India

SWOT Analysis of Nakshatra
Nakshatra Strengths

Below are the Strengths in the SWOT Analysis of Nakshatra:

1. Most famous and desirable brand for the consumers in India
2. Celebrity brand ambassadors help the brand in associating with the audience
3. Most trusted and praised due to its innovative designs
4. It’s one of the exporting diamond product company
5. It is one of India’s fastest growing and top of the mind jewellery brand

Nakshatra Weaknesses

Here are the weaknesses in the Nakshatra SWOT Analysis:

1. Despite high brand presence, local and domestic competition makes it difficult to control the market share
2. Global penetration is limited, which can be a huge market

Nakshatra Opportunities

Following are the Opportunities in Nakshatra SWOT Analysis:

1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east
2.Needs to increase its retail presence in India
3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.

Nakshatra Threats

The threats in the SWOT Analysis of Nakshatra are as mentioned:

1.Fragmentation of rough diamond supply
2.Valatility in the prices of Gold and diamonds
3.Emergnce of new mining areas

4.More demand into studded jeweler and solitaires

Nakshatra Competition
Nakshatra Competitors

Below are the top 3 competitors of Nakshatra:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nakshatra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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