SWOT analysis of Nakshatra analyses the brand by its strengths, weaknesses, opportunities & threats. In Nakshatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nakshatra to benchmark its business & performance as compared to the competitors. Nakshatra is one of the leading brands in the lifestyle and retail sector.
The table below lists the Nakshatra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nakshatra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Nakshatra Brand Analysis | |
---|---|
Parent Company |
Gitanjali |
Category |
Diamonds and jeweler |
Sector | |
Tagline/ Slogan |
Divine luck; Glow Divine |
USP |
Beautiful, elegant and timeless |
Nakshatra STP | |
Segment |
Patronized by all woman who adore the diamond who buys diamond for prestige, for a status symbol and to gain satisfaction |
Target Group |
Upper middle and upper class from the urban areas |
Positioning |
Depicts the culture and tradition of India |
SWOT Analysis of Nakshatra | |
Nakshatra Strengths |
Below are the Strengths in the SWOT Analysis of Nakshatra: 1. Most famous and desirable brand for the consumers in India |
Nakshatra Weaknesses |
Here are the weaknesses in the Nakshatra SWOT Analysis: 1. Despite high brand presence, local and domestic competition makes it difficult to control the market share |
Nakshatra Opportunities |
Following are the Opportunities in Nakshatra SWOT Analysis: 1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east |
Nakshatra Threats |
The threats in the SWOT Analysis of Nakshatra are as mentioned: 1.Fragmentation of rough diamond supply 4.More demand into studded jeweler and solitaires |
Nakshatra Competition | |
Nakshatra Competitors |
Below are the top 3 competitors of Nakshatra: 1.Solitair |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nakshatra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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