Nakshatra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Gitanjali

Diamonds and jeweler

Lifestyle and Retail

Divine luck; Glow Divine

Beautiful, elegant and timeless

Patronized by all woman who adore  the diamond who buys diamond  for prestige, for a status symbol and to gain satisfaction

Upper middle and upper class from the urban areas

Depicts the culture and tradition of India

Below are the Strengths in the SWOT Analysis of Nakshatra:

1. Most famous and desirable brand for the consumers in India
2. Celebrity brand ambassadors help the brand in associating with the audience
3. Most trusted and praised due to its innovative designs
4. It’s one of the exporting diamond product company
5. It is one of India’s fastest growing and top of the mind jewellery brand

Here are the weaknesses in the Nakshatra SWOT Analysis:

1. Despite high brand presence, local and domestic competition makes it difficult to control the market share
2. Global penetration is limited, which can be a huge market

Following are the Opportunities in Nakshatra SWOT Analysis:

1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east
2.Needs to increase its retail presence in India
3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.

The threats in the SWOT Analysis of Nakshatra are as mentioned:

1.Fragmentation of rough diamond supply
2.Valatility in the prices of Gold and diamonds
3.Emergnce of new mining areas

4.More demand into studded jeweler and solitaires

Below are the top 3 Nakshatra competitors:

1.Solitair
2.Kiah
3.Tanishq