Nakshatra SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Nakshatra covering strengths, weaknesses, opportunities and threats.

Nakshatra Strengths

  1. Most famous and desirable brand for the consumers in India
  2. Celebrity brand ambassadors help the brand in associating with the audience
  3. Most trusted and praised due to its innovative designs
  4. It’s one of the exporting diamond product company
  5. It is one of India’s fastest growing and top of the mind jewellery brand

Above are the strengths in the SWOT Analysis of Nakshatra. The strengths of Nakshatra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nakshatra Weaknesses

  1. Despite high brand presence, local and domestic competition makes it difficult to control the market share
  2. Global penetration is limited, which can be a huge market

These were the weaknesses in the Nakshatra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nakshatra Opportunities

  1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east
  2. Needs to increase its retail presence in India
  3. Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.

Above we covered the opportunities in Nakshatra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nakshatra Threats

  1. Fragmentation of rough diamond supply
  2. Valatility in the prices of Gold and diamonds
  3. Emergnce of new mining areas
  4. More demand into studded jeweler and solitaires

The threats in the SWOT Analysis of Nakshatra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Nakshatra SWOT analysis.

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About Nakshatra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nakshatra Overview
Parent Company

Gitanjali

Category

Diamonds and jeweler

Sector

Lifestyle and Retail

Tagline/ Slogan

Divine luck; Glow Divine

USP

Beautiful, elegant and timeless

Nakshatra STP
Segmentation

Patronized by all woman who adore  the diamond who buys diamond  for prestige, for a status symbol and to gain satisfaction

Target Market

Upper middle and upper class from the urban areas

Positioning

Depicts the culture and tradition of India


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nakshatra. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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