Nakshatra SWOT Analysis
Nakshatra is one of the leading brands in the lifestyle and retail sector. Nakshatra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nakshatra:
Quick Glance:
Nakshatra Strengths
- Most famous and desirable brand for the consumers in India
- Celebrity brand ambassadors help the brand in associating with the audience
- Most trusted and praised due to its innovative designs
- It’s one of the exporting diamond product company
- It is one of India’s fastest growing and top of the mind jewellery brand
Above are the strengths in the SWOT Analysis of Nakshatra. The strengths of Nakshatra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nakshatra Weaknesses
- Despite high brand presence, local and domestic competition makes it difficult to control the market share
- Global penetration is limited, which can be a huge market
These were the weaknesses in the Nakshatra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nakshatra Opportunities
- Needs to strengthen its foot in the areas like US, Japan, china and Middle east
- Needs to increase its retail presence in India
- Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.
Above we covered the opportunities in Nakshatra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nakshatra Threats
- Fragmentation of rough diamond supply
- Valatility in the prices of Gold and diamonds
- Emergnce of new mining areas
- More demand into studded jeweler and solitaires
The threats in the SWOT Analysis of Nakshatra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nakshatra SWOT analysis.
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About Nakshatra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nakshatra Overview | |
|---|---|
| Parent Company |
Gitanjali |
| Category |
Diamonds and jeweler |
| Sector | |
| Tagline/ Slogan |
Divine luck; Glow Divine |
| USP |
Beautiful, elegant and timeless |
| Nakshatra STP | |
| Segmentation |
Patronized by all woman who adore the diamond who buys diamond for prestige, for a status symbol and to gain satisfaction |
| Target Market |
Upper middle and upper class from the urban areas |
| Positioning |
Depicts the culture and tradition of India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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