Nakshatra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Nakshatra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nakshatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nakshatra to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nakshatra is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nakshatra competitors and includes Nakshatra target market, segmentation, positioning & Unique Selling Proposition (USP).

Nakshatra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nakshatra Brand Analysis
Parent Company

Gitanjali

Category

Diamonds and jeweler

Sector

Lifestyle and Retail

Tagline/ Slogan

Divine luck; Glow Divine

USP

Beautiful, elegant and timeless

Nakshatra STP
Nakshatra Segmentation

Patronized by all woman who adore  the diamond who buys diamond  for prestige, for a status symbol and to gain satisfaction

Nakshatra Target Market

Upper middle and upper class from the urban areas

Nakshatra Positioning

Depicts the culture and tradition of India

Nakshatra SWOT Analysis
Nakshatra Strengths

Below are the Strengths in the SWOT Analysis of Nakshatra:

1. Most famous and desirable brand for the consumers in India
2. Celebrity brand ambassadors help the brand in associating with the audience
3. Most trusted and praised due to its innovative designs
4. It’s one of the exporting diamond product company
5. It is one of India’s fastest growing and top of the mind jewellery brand

Nakshatra Weaknesses

Here are the weaknesses in the Nakshatra SWOT Analysis:

1. Despite high brand presence, local and domestic competition makes it difficult to control the market share
2. Global penetration is limited, which can be a huge market

Nakshatra Opportunities

Following are the Opportunities in Nakshatra SWOT Analysis:

1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east
2.Needs to increase its retail presence in India
3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.

Nakshatra Threats

The threats in the SWOT Analysis of Nakshatra are as mentioned:

1.Fragmentation of rough diamond supply
2.Valatility in the prices of Gold and diamonds
3.Emergnce of new mining areas

4.More demand into studded jeweler and solitaires

Nakshatra Competition
Competitors

Below are the top 3 Nakshatra competitors:

1.Solitair
2.Kiah
3.Tanishq


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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