K Swiss SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of K Swiss analyses the brand by its strengths, weaknesses, opportunities & threats. In K Swiss SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like K Swiss to benchmark its business & performance as compared to the competitors. K Swiss is one of the leading brands in the lifestyle and retail sector.

The table below lists the K Swiss SWOT (Strengths, Weaknesses, Opportunities, Threats), top K Swiss competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

K Swiss SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
K Swiss Brand Analysis
Parent company

K swiss

Category

Apparel - Footwear

Sector

Lifestyle and Retail

Tagline/ slogan

Keep it pure; Partys over;

Usp

The brand is known for their top quality running shoes

K Swiss STP
Segment

Men and women sporting casual sports apparels

Target group

Urban men and women from upper0middle and upper class

Positioning

leading worldwide designer, marketer, and distributor of sports, fitness, and casual footwear and apparel

SWOT Analysis of K Swiss
K Swiss Strengths

Below are the Strengths in the SWOT Analysis of K Swiss:

1. The brand has seen popularity since 1966.

2. The brand keeps on marketing its products in innovative ways by videos and website which has led to a sudden increase in its popularity.

3. The brand has a diverse portfolio including shoes for running and other sports, apparels for sports and jackets, sweaters, sweatshirts, track jackets, tee shirts, caps, socks and bags  for both men and women

4. The brand is known for its invention-K Swiss tubes, a light weight running shoes providing lightness and comfort.

5. The customer can reach the product through various channels like departmental stores, sports shops and e commerce website.

6. The brand has sports stars brand ambassadors

K Swiss Weaknesses

Here are the weaknesses in the K Swiss SWOT Analysis:

1. The company does not have its stores in developing countries like India.

2.The company does not have any  long-term manufacturing agreements with manufacturing units located at various parts of the world like China , Taiwan etc

K Swiss Opportunities

Following are the Opportunities in K Swiss SWOT Analysis:

1. The company should make long term agreements with manufacturing units to reduce backlog and other issues.
2. Increase global penetration
3. Tie-ups with sports academies, schools etc

K Swiss Threats

The threats in the SWOT Analysis of K Swiss are as mentioned:

1. Similar products available in other brands.

2. The company might face trade barriers and currency fluctuations since it imports all the products from its manufacturing units.

K Swiss Competition
K Swiss Competitors

Below are the top 5 competitors of K Swiss:

1. Puma

2. Nike

3. Adidas
4. Fila
5. Reebok


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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