Published in Lifestyle and Retail category by MBA Skool Team
K Swiss is one of the leading brands in the lifestyle and retail sector. K Swiss SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of K Swiss:
The brand keeps on marketing its products in innovative ways by videos and website which has led to a sudden increase in its popularity.
The brand has a diverse portfolio including shoes for running and other sports, apparels for sports and jackets, sweaters, sweatshirts, track jackets, tee shirts, caps, socks and bags for both men and women
The brand is known for its invention-K Swiss tubes, a light weight running shoes providing lightness and comfort.
The customer can reach the product through various channels like departmental stores, sports shops and e commerce website.
The brand has sports stars brand ambassadors
Above are the strengths in the SWOT Analysis of K Swiss. The strengths of K Swiss looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
K Swiss Weaknesses
The company does not have its stores in developing countries like India.
The company does not have anylong-term manufacturing agreements with manufacturing units located at various parts of the world like China , Taiwan etc
These were the weaknesses in the K Swiss SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
K Swiss Opportunities
The company should make long term agreements with manufacturing units to reduce backlog and other issues.
Increase global penetration
Tie-ups with sports academies, schools etc
Above we covered the opportunities in K Swiss SWOT Analysis. The opportunities for any brand can include prospects of future growth.
K Swiss Threats
Similar products available in other brands.
The company might face trade barriers and currency fluctuations since it imports all the products from its manufacturing units.
The threats in the SWOT Analysis of K Swiss are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The brand is known for their top quality running shoes
K Swiss STP
Men and women sporting casual sports apparels
Urban men and women from upper0middle and upper class
leading worldwide designer, marketer, and distributor of sports, fitness, and casual footwear and apparel
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to K Swiss. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute