K Swiss SWOT Analysis
K Swiss is one of the leading brands in the lifestyle and retail sector. K Swiss SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of K Swiss:
Quick Glance:
K Swiss Strengths
- The brand has seen popularity since 1966.
- The brand keeps on marketing its products in innovative ways by videos and website which has led to a sudden increase in its popularity.
- The brand has a diverse portfolio including shoes for running and other sports, apparels for sports and jackets, sweaters, sweatshirts, track jackets, tee shirts, caps, socks and bags for both men and women
- The brand is known for its invention-K Swiss tubes, a light weight running shoes providing lightness and comfort.
- The customer can reach the product through various channels like departmental stores, sports shops and e commerce website.
- The brand has sports stars brand ambassadors
Above are the strengths in the SWOT Analysis of K Swiss. The strengths of K Swiss looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
K Swiss Weaknesses
- The company does not have its stores in developing countries like India.
- The company does not have anylong-term manufacturing agreements with manufacturing units located at various parts of the world like China , Taiwan etc
These were the weaknesses in the K Swiss SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
K Swiss Opportunities
- The company should make long term agreements with manufacturing units to reduce backlog and other issues.
- Increase global penetration
- Tie-ups with sports academies, schools etc
Above we covered the opportunities in K Swiss SWOT Analysis. The opportunities for any brand can include prospects of future growth.
K Swiss Threats
- Similar products available in other brands.
- The company might face trade barriers and currency fluctuations since it imports all the products from its manufacturing units.
The threats in the SWOT Analysis of K Swiss are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the K Swiss SWOT analysis.
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About K Swiss
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| K Swiss Overview | |
|---|---|
| Parent company |
K swiss |
| Category |
Apparel - Footwear |
| Sector | |
| Tagline/ slogan |
Keep it pure; Partys over; |
| Usp |
The brand is known for their top quality running shoes |
| K Swiss STP | |
| Segmentation |
Men and women sporting casual sports apparels |
| Target group |
Urban men and women from upper0middle and upper class |
| Positioning |
leading worldwide designer, marketer, and distributor of sports, fitness, and casual footwear and apparel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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