Louis Vuitton SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 41280

SWOT Analysis of Louis Vuitton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Vuitton

Parent company

Louis Vuitton Moët Hennessy (LVMH)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Louis Vuitton


The Louis Vuitton brand is known for its stylish elegant luxurious bags

Louis Vuitton STP


Rich working women having a taste for clean cuts n designs in bags and apparels.

Target group

Premium segment urban men and women


Elegant and modern apparels and accessories

Louis Vuitton SWOT analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Louis Vuitton :

1. Louis Vuitton is one of the oldest fashion houses with more than 150 years of history

2. Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its products

3. The brand has its presence in most of the large shopping hubs and multi-retail brands of the world

4. The brand is available exclusively in more than 450 stores in 50+ countries

5. Louis Vuitton also makes custom tailored products for its few elite customers

6. The brand has a clientele including international celebrities

7. Extremely high brand recall and global presence

8. Advertising and marketing using celebrities like sports stars, film stars are effective


1. Immense competition in the segment makes market share growth for Louis Vuitton slow

2. Fake imitations affects brand reputation and hurt sales


1.The company needs to adopt the current fashion trends to stay in business

2. Louis Vuitton can engage customers online and increase business through ecommerce platforms

3. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles

4. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton


1. Fake products all around the world affects the business

2. Economic crisis and recession can adversely affect Louis Vuitton's business

3. Government policies on international trade can slowdown operations

4. Increasing competitor activity can lead to decline of sales for Louis Vuitton

Louis Vuitton Competition


Below are the 12 main Louis Vuitton competitors :

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Gucci

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

12. Richemont

The brandguide table above concludes the Louis Vuitton SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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