Published in Lifestyle and Retail category by MBA Skool Team
Louis Vuitton is one of the leading brands in the lifestyle and retail sector. Louis Vuitton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Louis Vuitton:
Louis Vuitton is one of the oldest fashion houses with more than 150 years of history
Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its products
The brand has its presence in most of the large shopping hubs and multi-retail brands of the world
The brand is available exclusively in more than 450 stores in 50+ countries
Louis Vuitton also makes custom tailored products for its few elite customers
The brand has a clientele including international celebrities
Extremely high brand recall and global presence
Advertising and marketing using celebrities like sports stars, film stars are effective
Louis Vuitton has more than 10,000 employees globally
The company has been recognized regularly as one of the most valuable & luxury brands
Above are the strengths in the SWOT Analysis of Louis Vuitton. The strengths of Louis Vuitton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Louis Vuitton Weaknesses
Immense competition in the segment makes market share growth for Louis Vuitton slow
Fake imitations affects brand reputation and hurt sales
These were the weaknesses in the Louis Vuitton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Louis Vuitton brand is known for its stylish elegant luxurious bags
Louis Vuitton STP
Rich working women having a taste for clean cuts n designs in bags and apparels.
Premium segment urban men and women
Elegant and modern apparels and accessories
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