Louis Vuitton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Louis Vuitton analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Louis Vuitton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Louis Vuitton to benchmark its business & performance as compared to the competitors and industry. As of 2020, Louis Vuitton is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Louis Vuitton competitors and includes Louis Vuitton target market, segmentation, positioning & Unique Selling Proposition (USP).

Louis Vuitton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Louis Vuitton Brand Analysis
Parent company

Louis Vuitton Moët Hennessy (LVMH)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Louis Vuitton


The Louis Vuitton brand is known for its stylish elegant luxurious bags

Louis Vuitton STP
Louis Vuitton Segmentation

Rich working women having a taste for clean cuts n designs in bags and apparels.

Target group

Premium segment urban men and women

Louis Vuitton Positioning

Elegant and modern apparels and accessories

Louis Vuitton SWOT Analysis
Louis Vuitton Strengths

Below are the Strengths in the SWOT Analysis of Louis Vuitton:

1. Louis Vuitton is one of the oldest fashion houses with more than 150 years of history

2. Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its products

3. The brand has its presence in most of the large shopping hubs and multi-retail brands of the world

4. The brand is available exclusively in more than 450 stores in 50+ countries

5. Louis Vuitton also makes custom tailored products for its few elite customers

6. The brand has a clientele including international celebrities

7. Extremely high brand recall and global presence

8. Advertising and marketing using celebrities like sports stars, film stars are effective

Louis Vuitton Weaknesses

Here are the weaknesses in the Louis Vuitton SWOT Analysis:

1. Immense competition in the segment makes market share growth for Louis Vuitton slow

2. Fake imitations affects brand reputation and hurt sales

Louis Vuitton Opportunities

Following are the Opportunities in Louis Vuitton SWOT Analysis:

1.The company needs to adopt the current fashion trends to stay in business

2. Louis Vuitton can engage customers online and increase business through ecommerce platforms

3. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles

4. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton

Louis Vuitton Threats

The threats in the SWOT Analysis of Louis Vuitton are as mentioned:

1. Fake products all around the world affects the business

2. Economic crisis and recession can adversely affect Louis Vuitton's business

3. Government policies on international trade can slowdown operations

4. Increasing competitor activity can lead to decline of sales for Louis Vuitton

Louis Vuitton Competition

Below are the top 12 Louis Vuitton competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Gucci

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

12. Richemont

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Louis Vuitton. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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