Tudor Watches SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tudor Watches analyses the brand by its strengths, weaknesses, opportunities & threats. In Tudor Watches SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tudor Watches to benchmark its business & performance as compared to the competitors. Tudor Watches is one of the leading brands in the lifestyle and retail sector.

The table below lists the Tudor Watches SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tudor Watches competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tudor Watches SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tudor Watches Brand Analysis
Parent Company

Tudor watch company (Under Rolex S.A)

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Watch your style

USP

The watches are made with Rolex cases, yet less expensive

Tudor Watches STP
Segment

Prestigious brand for sports watches

Target Group

Mid to high end

Positioning

Watches that achieve the delicate balance between elegance and performance

SWOT Analysis
Tudor Watches Strengths

Below are the Strengths in the SWOT Analysis of Tudor Watches:

1. The direct connection to the prestigious watch brand Rolex has helped the brand image and association

2. The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week

3. The brand has outlets across the world in more than 27 countries
4. The brand has high product quality and is recognised for its exclusive time pieces

Tudor Watches Weaknesses

Here are the weaknesses in the Tudor Watches SWOT Analysis:

1. The brand does not have a presence that is required for a mid to high end watch segment

2. The brand recall for the watch in the segment is also low

Tudor Watches Opportunities

Following are the Opportunities in Tudor Watches SWOT Analysis:

1. The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility

2. Brand can explore opportunities in other product categories that are synonymous with the brand image

Tudor Watches Threats

The threats in the SWOT Analysis of Tudor Watches are as mentioned:

1. Competitors that are more visible and that have more brand awareness can pose a threat to the brand

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake makes carrying the same brand name selling in Black Markets

Competition
Tudor Watches Competitors

Below are the top 3 competitors of Tudor Watches:

1.Tag Heuer

2. Corum

3. Rolex


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tudor Watches. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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