Published in Lifestyle and Retail category by MBA Skool Team
Tudor Watches is one of the leading brands in the lifestyle and retail sector. Tudor Watches SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tudor Watches:
The direct connection to the prestigious watch brand Rolex has helped the brand image and association
The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week
The brand has outlets across the world in more than 27 countries
The brand has high product quality and is recognised for its exclusive time pieces
Above are the strengths in the SWOT Analysis of Tudor Watches. The strengths of Tudor Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tudor Watches Weaknesses
The brand does not have a presence that is required for a mid to high end watch segment
The brand recall for the watch in the segment is also low
These were the weaknesses in the Tudor Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tudor Watches Opportunities
The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility
Brand can explore opportunities in other product categories that are synonymous with the brand image
Above we covered the opportunities in Tudor Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tudor Watches Threats
Competitors that are more visible and that have more brand awareness can pose a threat to the brand
More and more people are choosing their cellphones as a substitute to watches
Fake makes carrying the same brand name selling in Black Markets
The threats in the SWOT Analysis of Tudor Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The watches are made with Rolex cases, yet less expensive
Tudor Watches STP
Prestigious brand for sports watches
Mid to high end
Watches that achieve the delicate balance between elegance and performance
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Tudor Watches. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute