Tudor Watches SWOT Analysis, Competitors & USP
SWOT analysis of Tudor Watches analyses the brand by its strengths, weaknesses, opportunities & threats. In Tudor Watches SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tudor Watches to benchmark its business & performance as compared to the competitors. Tudor Watches is one of the leading brands in the lifestyle and retail sector.
The table below lists the Tudor Watches SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tudor Watches competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Tudor Watches Brand Analysis | |
|---|---|
| Parent Company |
Tudor watch company (Under Rolex S.A) |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Watch your style |
| USP |
The watches are made with Rolex cases, yet less expensive |
| Tudor Watches STP | |
| Segment |
Prestigious brand for sports watches |
| Target Group |
Mid to high end |
| Positioning |
Watches that achieve the delicate balance between elegance and performance |
| SWOT Analysis | |
| Tudor Watches Strengths |
Below are the Strengths in the SWOT Analysis of Tudor Watches: 1. The direct connection to the prestigious watch brand Rolex has helped the brand image and association 2. The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week 3. The brand has outlets across the world in more than 27 countries |
| Tudor Watches Weaknesses |
Here are the weaknesses in the Tudor Watches SWOT Analysis: 1. The brand does not have a presence that is required for a mid to high end watch segment 2. The brand recall for the watch in the segment is also low |
| Tudor Watches Opportunities |
Following are the Opportunities in Tudor Watches SWOT Analysis: 1. The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility 2. Brand can explore opportunities in other product categories that are synonymous with the brand image |
| Tudor Watches Threats |
The threats in the SWOT Analysis of Tudor Watches are as mentioned: 1. Competitors that are more visible and that have more brand awareness can pose a threat to the brand 2. More and more people are choosing their cellphones as a substitute to watches 3. Fake makes carrying the same brand name selling in Black Markets |
| Competition | |
| Tudor Watches Competitors |
Below are the top 3 competitors of Tudor Watches: 2. Corum 3. Rolex |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tudor Watches. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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