Tudor Watches SWOT Analysis
Here is a detailed SWOT analysis of Tudor Watches covering strengths, weaknesses, opportunities and threats.
Tudor Watches Strengths
- The direct connection to the prestigious watch brand Rolex has helped the brand image and association
- The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week
- The brand has outlets across the world in more than 27 countries
- The brand has high product quality and is recognised for its exclusive time pieces
Above are the strengths in the SWOT Analysis of Tudor Watches. The strengths of Tudor Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tudor Watches Weaknesses
- The brand does not have a presence that is required for a mid to high end watch segment
- The brand recall for the watch in the segment is also low
These were the weaknesses in the Tudor Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tudor Watches Opportunities
- The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility
- Brand can explore opportunities in other product categories that are synonymous with the brand image
Above we covered the opportunities in Tudor Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tudor Watches Threats
- Competitors that are more visible and that have more brand awareness can pose a threat to the brand
- More and more people are choosing their cellphones as a substitute to watches
- Fake makes carrying the same brand name selling in Black Markets
The threats in the SWOT Analysis of Tudor Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tudor Watches SWOT analysis.
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About Tudor Watches
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tudor Watches Overview | |
|---|---|
| Parent Company |
Tudor watch company (Under Rolex S.A) |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Watch your style |
| USP |
The watches are made with Rolex cases, yet less expensive |
| Tudor Watches STP | |
| Segmentation |
Prestigious brand for sports watches |
| Target Market |
Mid to high end |
| Positioning |
Watches that achieve the delicate balance between elegance and performance |
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