Mikimoto SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3356

SWOT Analysis of Mikimoto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Imagine the gift of lifetime


Timeless elegance and sophisticated modern design

Mikimoto STP


Woman interested in buying diamonds and pearls jewellery

Target Group

Urban women from upper class


Unique ,luxurious and well worth seeking out

Mikimoto SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mikimoto :

1. Mikimoto is the producer of finest quality of pearls
2. Century old business of creating such refined pearls and such innovative designs
3. Mikimoto, the creator of real pearls have won many accolades, which were bestowed on him
4. Gives an outstanding customer experience to create true brand value and a competitive advantage

5. Each piece is having supreme dedication, passion and elegant design


1. Despite high product quality, the brand is losing out on brand recall and availability
2.Limited global reach and needs to use the franchising model and retail model


1. Can go into accessories like purses, watches and etc
2.Brand recall can be increasing by creating a buzz by creating ads

3. Tie-up with fashion brands and events


1. Raw materials prices are increasing
2.Pearls are used by some specific age group, not so popular in youngsters.
3. Many fake and duplicate pearls have come, creating option for consumers to buy cheaper products.

Mikimoto Competition


Below are the 3 main Mikimoto competitors :

1.Tiffany and Co.
2.Graff diamonds

The brandguide table above concludes the Mikimoto SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Mikimoto. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: