Published in Lifestyle and Retail category by MBA Skool Team
Mikimoto is one of the leading brands in the lifestyle and retail sector. Mikimoto SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mikimoto:
Mikimoto is the producer of finest quality of pearls
Century old business of creating such refined pearls and such innovative designs
Mikimoto, the creator of real pearls have won many accolades, which were bestowed on him
Gives an outstanding customer experience to create true brand value and a competitive advantage
Each piece is having supreme dedication, passion and elegant design
Above are the strengths in the SWOT Analysis of Mikimoto. The strengths of Mikimoto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Despite high product quality, the brand is losing out on brand recall and availability
Limited global reach and needs to use the franchising model and retail model
These were the weaknesses in the Mikimoto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Can go into accessories like purses, watches and etc
Brand recall can be increasing by creating a buzz by creating ads
Tie-up with fashion brands and events
Above we covered the opportunities in Mikimoto SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Raw materials prices are increasing
Pearls are used by some specific age group, not so popular in youngsters.
Many fake and duplicate pearls have come, creating option for consumers to buy cheaper products.
The threats in the SWOT Analysis of Mikimoto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Woman interested in buying diamonds and pearls jewellery
Urban women from upper class
Unique ,luxurious and well worth seeking out
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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