Enzo Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1821

SWOT Analysis of Enzo Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Enzo Jewellery

Parent Company

LJ International


Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

All about Love


Customers first preference for colored stones purchase



Woman and Man who are more fashion conscious and who is  high income holder

Target Group

Premium class urban women


Quality speaks, brand reorganization ,fresh ,bold unique designs

SWOT Analysis


1. It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores
2. Most trusted brand for colored stones
3. Customization is there for the customers
4. It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines.

5. Over 3,000 craftsmen produce more than two million pieces of fine jewelry every year


1. There is less brand awareness in other growing countries
2. Continuously changing fashion and competition means limited market share growth


1. Online purchasing can also be used to make the brand awareness and recall
2.Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites

3. Tie-up with fashion houses through sponsorships


1. People preferences change
2.Competition from already established companies




The table above concludes the Enzo Jewellery SWOT analysis along with its marketing and brand parameters.


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