Enzo Jewellery SWOT Analysis, Competitors & USP

LJ International

Jeweler and Diamonds

Lifestyle and Retail

All about Love

Customers first preference for colored stones purchase

Woman and Man who are more fashion conscious and who is  high income holder

Premium class urban women

Quality speaks, brand reorganization ,fresh ,bold unique designs

Below are the Strengths in the SWOT Analysis of Enzo Jewellery:

1. It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores
2. Most trusted brand for colored stones
3. Customization is there for the customers
4. It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines.

5. Over 3,000 craftsmen produce more than two million pieces of fine jewelry every year

Here are the weaknesses in the Enzo Jewellery SWOT Analysis:

1. There is less brand awareness in other growing countries
2. Continuously changing fashion and competition means limited market share growth

Following are the Opportunities in Enzo Jewellery SWOT Analysis:

1. Online purchasing can also be used to make the brand awareness and recall
2.Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites

3. Tie-up with fashion houses through sponsorships

The threats in the SWOT Analysis of Enzo Jewellery are as mentioned:

1. People preferences change
2.Competition from already established companies

Below are the top 3 competitors of Enzo Jewellery:

1.Graff
2.Mikimoto
3.Pomelatto