Published in Lifestyle and Retail category by MBA Skool Team
Enzo Jewellery is one of the leading brands in the lifestyle and retail sector. Enzo Jewellery SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Enzo Jewellery:
It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores
Most trusted brand for colored stones
Customization is there for the customers
It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines.
Over 3,000 craftsmen produce more than two million pieces of fine jewelry every year
Above are the strengths in the SWOT Analysis of Enzo Jewellery. The strengths of Enzo Jewellery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Enzo Jewellery Weaknesses
There is less brand awareness in other growing countries
Continuously changing fashion and competition means limited market share growth
These were the weaknesses in the Enzo Jewellery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Enzo Jewellery Opportunities
Online purchasing can also be used to make the brand awareness and recall
Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites
Tie-up with fashion houses through sponsorships
Above we covered the opportunities in Enzo Jewellery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Enzo Jewellery Threats
People preferences change
Competition from already established companies
The threats in the SWOT Analysis of Enzo Jewellery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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