Enzo Jewellery SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Enzo Jewellery analyses the brand by its strengths, weaknesses, opportunities & threats. In Enzo Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enzo Jewellery to benchmark its business & performance as compared to the competitors. Enzo Jewellery is one of the leading brands in the lifestyle and retail sector.

The table below lists the Enzo Jewellery SWOT (Strengths, Weaknesses, Opportunities, Threats), top Enzo Jewellery competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Enzo Jewellery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Enzo Jewellery Brand Analysis
Parent Company

LJ International

Category

Jeweler and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

All about Love

USP

Customers first preference for colored stones purchase

Enzo Jewellery STP
Segment

Woman and Man who are more fashion conscious and who is  high income holder

Target Group

Premium class urban women

Positioning

Quality speaks, brand reorganization ,fresh ,bold unique designs

SWOT Analysis of Enzo Jewellery
Enzo Jewellery Strengths

Below are the Strengths in the SWOT Analysis of Enzo Jewellery:

1. It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores
2. Most trusted brand for colored stones
3. Customization is there for the customers
4. It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines.

5. Over 3,000 craftsmen produce more than two million pieces of fine jewelry every year

Enzo Jewellery Weaknesses

Here are the weaknesses in the Enzo Jewellery SWOT Analysis:

1. There is less brand awareness in other growing countries
2. Continuously changing fashion and competition means limited market share growth

Enzo Jewellery Opportunities

Following are the Opportunities in Enzo Jewellery SWOT Analysis:

1. Online purchasing can also be used to make the brand awareness and recall
2.Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites

3. Tie-up with fashion houses through sponsorships

Enzo Jewellery Threats

The threats in the SWOT Analysis of Enzo Jewellery are as mentioned:

1. People preferences change
2.Competition from already established companies

Enzo Jewellery Competition
Enzo Jewellery Competitors

Below are the top 3 competitors of Enzo Jewellery:

1.Graff
2.Mikimoto
3.Pomelatto


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Enzo Jewellery. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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