Enzo Jewellery SWOT Analysis, Competitors & USP

Enzo Jewellery SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Enzo Jewellery, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enzo Jewellery to benchmark its business & performance as compared to the competitors, and make strategic improvements. Enzo Jewellery is one of the leading brands in the lifestyle and retail sector.

The article below lists the Enzo Jewellery SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Enzo Jewellery SWOT Analysis:

SWOT Analysis of Enzo Jewellery

For Enzo Jewellery, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Enzo Jewellery Strengths

The strengths of Enzo Jewellery looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Enzo Jewellery :

1. It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores
2. Most trusted brand for colored stones
3. Customization is there for the customers
4. It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines.

5. Over 3,000 craftsmen produce more than two million pieces of fine jewelry every year

Enzo Jewellery Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Enzo Jewellery SWOT Analysis:

1. There is less brand awareness in other growing countries
2. Continuously changing fashion and competition means limited market share growth

Enzo Jewellery Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Enzo Jewellery SWOT Analysis:

1. Online purchasing can also be used to make the brand awareness and recall
2.Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites

3. Tie-up with fashion houses through sponsorships

Enzo Jewellery Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Enzo Jewellery are as mentioned:

1. People preferences change
2.Competition from already established companies

Enzo Jewellery Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Enzo Jewellery:

1.Graff
2.Mikimoto
3.Pomelatto

Hence this concludes the Enzo Jewellery SWOT analysis.

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About Enzo Jewellery

Enzo Jewellery Overview
Parent Company	LJ International
Category	Jeweler and Diamonds
Sector	Lifestyle and Retail
Tagline/ Slogan	All about Love
USP	Customers first preference for colored stones purchase
Enzo Jewellery STP
Segmentation	Woman and Man who are more fashion conscious and who is  high income holder
Target Market	Premium class urban women
Positioning	Quality speaks, brand reorganization ,fresh ,bold unique designs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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