Boucheron SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2731

SWOT Analysis of Boucheron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Jeweler and luxury gifts


Lifestyle and retail

Tagline/ Slogan

More than a perfume, jewel


Flawless craftsmanship



Women preferring elegant luxury accessories

Target Group

Urban upper class women


Innovative style and excellent designs

SWOT Analysis


1.Centuries of experience and expertise in jeweler designing and manufacturing
2. 35 directly operated stores and also online portal is used to cater the customers
3. They have created the jewellery designs for Queen Elizabeth and other such elite class
4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize

5. Strong brand reputation


1.Contemporary fashion is Light weight jewellery
2.Extremely nice market and limited global penetration


1. Going global should be there, since more economically growing countries are there.

2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.

3. Many people are aware of buying the jeweler online


1. Competition is there from Local vendors, Established players and online portals also.

2.Inflation and prices of gold are increasing

3. People taste changes.



1. Bulgari
2.Tiffany and Co.

The table above concludes the Boucheron SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Boucheron. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: