Published in Lifestyle and Retail category by MBA Skool Team
Boucheron is one of the leading brands in the lifestyle and retail sector. Boucheron SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Boucheron:
Centuries of experience and expertise in jeweler designing and manufacturing
35 directly operated stores and also online portal is used to cater the customers
They have created the jewellery designs for Queen Elizabeth and other such elite class
Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize
Strong brand reputation
Above are the strengths in the SWOT Analysis of Boucheron. The strengths of Boucheron looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Contemporary fashion is Light weight jewellery
Extremely nice market and limited global penetration
These were the weaknesses in the Boucheron SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Going global should be there, since more economically growing countries are there.
Start endorsing in participating or associating with some social gatherings, so that brand recall is there.
Many people are aware of buying the jeweler online
Above we covered the opportunities in Boucheron SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competition is there from Local vendors, Established players and online portals also.
Inflation and prices of gold are increasing
People taste changes.
The threats in the SWOT Analysis of Boucheron are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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