Boucheron SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Boucheron analyses the brand by its strengths, weaknesses, opportunities & threats. In Boucheron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boucheron to benchmark its business & performance as compared to the competitors. Boucheron is one of the leading brands in the lifestyle and retail sector.

The table below lists the Boucheron SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boucheron competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Boucheron SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boucheron Brand Analysis
Parent Company



Jeweler and luxury gifts


Lifestyle and Retail

Tagline/ Slogan

More than a perfume, jewel


Flawless craftsmanship

Boucheron STP

Women preferring elegant luxury accessories

Target Group

Urban upper class women


Innovative style and excellent designs

SWOT Analysis of Boucheron
Boucheron Strengths

Below are the Strengths in the SWOT Analysis of Boucheron:

1.Centuries of experience and expertise in jeweler designing and manufacturing
2. 35 directly operated stores and also online portal is used to cater the customers
3. They have created the jewellery designs for Queen Elizabeth and other such elite class
4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize

5. Strong brand reputation

Boucheron Weaknesses

Here are the weaknesses in the Boucheron SWOT Analysis:

1.Contemporary fashion is Light weight jewellery
2.Extremely nice market and limited global penetration

Boucheron Opportunities

Following are the Opportunities in Boucheron SWOT Analysis:

1. Going global should be there, since more economically growing countries are there.

2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.

3. Many people are aware of buying the jeweler online

Boucheron Threats

The threats in the SWOT Analysis of Boucheron are as mentioned:

1. Competition is there from Local vendors, Established players and online portals also.

2.Inflation and prices of gold are increasing

3. People taste changes.

Boucheron Competition
Boucheron Competitors

Below are the top 3 competitors of Boucheron:

1. Bulgari
2.Tiffany and Co.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boucheron. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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