Boucheron SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Boucheron SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Boucheron, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boucheron to benchmark its business & performance as compared to the competitors, and make strategic improvements. Boucheron is one of the leading brands in the lifestyle and retail sector.

The article below lists the Boucheron SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Boucheron SWOT Analysis:

SWOT Analysis of Boucheron

For Boucheron, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Boucheron Strengths

The strengths of Boucheron looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Boucheron :

1.Centuries of experience and expertise in jeweler designing and manufacturing
2. 35 directly operated stores and also online portal is used to cater the customers
3. They have created the jewellery designs for Queen Elizabeth and other such elite class
4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize

5. Strong brand reputation

Boucheron Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Boucheron SWOT Analysis:

1.Contemporary fashion is Light weight jewellery
2.Extremely nice market and limited global penetration

Boucheron Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Boucheron SWOT Analysis:

1. Going global should be there, since more economically growing countries are there.

2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.

3. Many people are aware of buying the jeweler online

Boucheron Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Boucheron are as mentioned:

1. Competition is there from Local vendors, Established players and online portals also.

2.Inflation and prices of gold are increasing

3. People taste changes.

Boucheron Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Boucheron:

1. Bulgari
2.Tiffany and Co.

Hence this concludes the Boucheron SWOT analysis.

Continue reading more about the brand/company.

About Boucheron

Boucheron Overview
Parent Company



Jeweler and luxury gifts


Lifestyle and Retail

Tagline/ Slogan

More than a perfume, jewel


Flawless craftsmanship

Boucheron STP

Women preferring elegant luxury accessories

Target Market

Urban upper class women


Innovative style and excellent designs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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