Boucheron SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3673

SWOT Analysis of Boucheron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Jeweler and luxury gifts


Lifestyle and Retail

Tagline/ Slogan

More than a perfume, jewel


Flawless craftsmanship

Boucheron STP


Women preferring elegant luxury accessories

Target Group

Urban upper class women


Innovative style and excellent designs

Boucheron SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boucheron. Strengths are:

1.Centuries of experience and expertise in jeweler designing and manufacturing
2. 35 directly operated stores and also online portal is used to cater the customers
3. They have created the jewellery designs for Queen Elizabeth and other such elite class
4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize

5. Strong brand reputation


Here are the weaknesses of Boucheron :

1.Contemporary fashion is Light weight jewellery
2.Extremely nice market and limited global penetration


Following are the Opportunities of Boucheron :

1. Going global should be there, since more economically growing countries are there.

2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.

3. Many people are aware of buying the jeweler online


The threats of Boucheron are as mentioned :

1. Competition is there from Local vendors, Established players and online portals also.

2.Inflation and prices of gold are increasing

3. People taste changes.

Boucheron Competition


Below are the 3 main Boucheron competitors :

1. Bulgari
2.Tiffany and Co.

The brandguide table above concludes the Boucheron SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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