Boucheron SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4175

SWOT analysis of Boucheron analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boucheron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boucheron to benchmark its business & performance as compared to the competitors and industry. Boucheron is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Boucheron competitors and elaborates Boucheron market segmentation, target group, positioning & Unique Selling Proposition (USP).

Boucheron SWOT, Competitors, Marketing STP & Brand analysis Table
Boucheron Brand Analysis
Parent Company



Jeweler and luxury gifts


Lifestyle and Retail

Tagline/ Slogan

More than a perfume, jewel


Flawless craftsmanship

Boucheron STP

Women preferring elegant luxury accessories

Target Group

Urban upper class women


Innovative style and excellent designs

Boucheron SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boucheron. Strengths are:

1.Centuries of experience and expertise in jeweler designing and manufacturing
2. 35 directly operated stores and also online portal is used to cater the customers
3. They have created the jewellery designs for Queen Elizabeth and other such elite class
4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize

5. Strong brand reputation


Here are the weaknesses in the Boucheron SWOT Analysis:

1.Contemporary fashion is Light weight jewellery
2.Extremely nice market and limited global penetration


Following are the Opportunities in Boucheron SWOT Analysis:

1. Going global should be there, since more economically growing countries are there.

2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.

3. Many people are aware of buying the jeweler online


The threats in the SWOT Analysis of Boucheron are as mentioned:

1. Competition is there from Local vendors, Established players and online portals also.

2.Inflation and prices of gold are increasing

3. People taste changes.

Boucheron Competition

Below are the top 3 Boucheron competitors:

1. Bulgari
2.Tiffany and Co.

The brandguide table above concludes the Boucheron SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boucheron. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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