Boucheron SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3827

SWOT analysis of Boucheron analyses the brand/company with its strengths, weaknesses, opportunities & threats. Boucheron is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Boucheron competitors and elaborates Boucheron segmentation, targeting, positioning & USP.

Boucheron SWOT, Competitors, Marketing STP & Brand analysis Table
Boucheron Brand Analysis
Parent Company

Boucheron

Category

Jeweler and luxury gifts

Sector

Lifestyle and Retail

Tagline/ Slogan

More than a perfume, jewel

USP

Flawless craftsmanship

Boucheron STP
Segment

Women preferring elegant luxury accessories

Target Group

Urban upper class women

Positioning

Innovative style and excellent designs

Boucheron SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boucheron. Strengths are:

1.Centuries of experience and expertise in jeweler designing and manufacturing
2. 35 directly operated stores and also online portal is used to cater the customers
3. They have created the jewellery designs for Queen Elizabeth and other such elite class
4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize

5. Strong brand reputation

Weaknesses

Here are the weaknesses in the Boucheron SWOT Analysis:

1.Contemporary fashion is Light weight jewellery
2.Extremely nice market and limited global penetration

Opportunities

Following are the Opportunities in Boucheron SWOT Analysis:

1. Going global should be there, since more economically growing countries are there.

2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.

3. Many people are aware of buying the jeweler online

Threats

The threats in the SWOT Analysis of Boucheron are as mentioned:

1. Competition is there from Local vendors, Established players and online portals also.

2.Inflation and prices of gold are increasing

3. People taste changes.

Boucheron Competition
Competitors

Below are the top 3 Boucheron competitors:

1. Bulgari
2.Tiffany and Co.
3.Chopard

The brandguide table above concludes the Boucheron SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boucheron. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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