American Diamonds Forever SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of American Diamonds Forever analyses the brand by its strengths, weaknesses, opportunities & threats. In American Diamonds Forever SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Diamonds Forever to benchmark its business & performance as compared to the competitors. American Diamonds Forever is one of the leading brands in the lifestyle and retail sector.

The article below lists the American Diamonds Forever SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the American Diamonds Forever SWOT Analysis:

SWOT Analysis of American Diamonds Forever

For American Diamonds Forever, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

American Diamonds Forever Strengths

The strengths of American Diamonds Forever looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of American Diamonds Forever :

1. One of the online portals to buy the diamonds.
2. No middlemen, so extra cost are reduced.
3. 100% natural diamonds and has a superb customer service at every step.
4. Many varieties of diamonds can be shown and customers can have wide array of product

5. Strong brand name and good service

American Diamonds Forever Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the American Diamonds Forever SWOT Analysis:

1. Limited brand recall globally
2.Since mostly people have the instinct to feel the product before using the product

3.Many people have limited trust in purchasing diamonds online

American Diamonds Forever Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in American Diamonds Forever SWOT Analysis:

1. Advertising can be used to appeal the mass
2.Innovative pattern and a new designs can be a useful strategy to appeal the mass

3.Going global and targeting the emerging economies

American Diamonds Forever Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of American Diamonds Forever are as mentioned:

1.The euro zone crisis
2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
3.Prices of gold are rising

American Diamonds Forever Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of American Diamonds Forever:

1.Zale  diamonds
2.Kay jeweler
3.Blue Nile

Hence this concludes the American Diamonds Forever SWOT analysis.

Continue reading more about the brand/company.

About American Diamonds Forever

American Diamonds Forever Overview
Parent Company

American Diamonds Forever


Jeweler and diamonds


Lifestyle and Retail

Tagline/ Slogan

Fine Diamond jewellery at Wholesale prices


Varied Collection and customization

American Diamonds Forever STP

Men and woman wanting to buy diamond and jewellery

Target Market

Men and woman from the urban upper middle and premium class


Affordable and high quality offerings

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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