American Diamonds Forever SWOT Analysis, Competitors & USP

American Diamonds Forever

Jeweler and diamonds

Lifestyle and Retail

Fine Diamond jewellery at Wholesale prices

Varied Collection and customization

Men and woman wanting to buy diamond and jewellery

Men and woman from the urban upper middle and premium class

Affordable and high quality offerings

Below are the Strengths in the SWOT Analysis of American Diamonds Forever:

1. One of the online portals to buy the diamonds.
2. No middlemen, so extra cost are reduced.
3. 100% natural diamonds and has a superb customer service at every step.
4. Many varieties of diamonds can be shown and customers can have wide array of product

5. Strong brand name and good service

Here are the weaknesses in the American Diamonds Forever SWOT Analysis:

1. Limited brand recall globally
2.Since mostly people have the instinct to feel the product before using the product

3.Many people have limited trust in purchasing diamonds online

Following are the Opportunities in American Diamonds Forever SWOT Analysis:

1. Advertising can be used to appeal the mass
2.Innovative pattern and a new designs can be a useful strategy to appeal the mass

3.Going global and targeting the emerging economies

The threats in the SWOT Analysis of American Diamonds Forever are as mentioned:

1.The euro zone crisis
2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
3.Prices of gold are rising

Below are the top 3 competitors of American Diamonds Forever:

1.Zale  diamonds
2.Kay jeweler
3.Blue Nile