American Diamonds Forever SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of American Diamonds Forever analyses the brand by its strengths, weaknesses, opportunities & threats. In American Diamonds Forever SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Diamonds Forever to benchmark its business & performance as compared to the competitors. American Diamonds Forever is one of the leading brands in the lifestyle and retail sector.

The table below lists the American Diamonds Forever SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Diamonds Forever competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

American Diamonds Forever SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
American Diamonds Forever Brand Analysis
Parent Company

American Diamonds Forever


Jeweler and diamonds


Lifestyle and Retail

Tagline/ Slogan

Fine Diamond jewellery at Wholesale prices


Varied Collection and customization

American Diamonds Forever STP

Men and woman wanting to buy diamond and jewellery

Target Group

Men and woman from the urban upper middle and premium class


Affordable and high quality offerings

SWOT Analysis of American Diamonds Forever
American Diamonds Forever Strengths

Below are the Strengths in the SWOT Analysis of American Diamonds Forever:

1. One of the online portals to buy the diamonds.
2. No middlemen, so extra cost are reduced.
3. 100% natural diamonds and has a superb customer service at every step.
4. Many varieties of diamonds can be shown and customers can have wide array of product

5. Strong brand name and good service

American Diamonds Forever Weaknesses

Here are the weaknesses in the American Diamonds Forever SWOT Analysis:

1. Limited brand recall globally
2.Since mostly people have the instinct to feel the product before using the product

3.Many people have limited trust in purchasing diamonds online

American Diamonds Forever Opportunities

Following are the Opportunities in American Diamonds Forever SWOT Analysis:

1. Advertising can be used to appeal the mass
2.Innovative pattern and a new designs can be a useful strategy to appeal the mass

3.Going global and targeting the emerging economies

American Diamonds Forever Threats

The threats in the SWOT Analysis of American Diamonds Forever are as mentioned:

1.The euro zone crisis
2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
3.Prices of gold are rising

American Diamonds Forever Competition
American Diamonds Forever Competitors

Below are the top 3 competitors of American Diamonds Forever:

1.Zale  diamonds
2.Kay jeweler
3.Blue Nile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Diamonds Forever. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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