American Diamonds Forever SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of American Diamonds Forever analyses the brand by its strengths, weaknesses, opportunities & threats. In American Diamonds Forever SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like American Diamonds Forever to benchmark its business & performance as compared to the competitors. American Diamonds Forever is one of the leading brands in the lifestyle and retail sector.
The table below lists the American Diamonds Forever SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Diamonds Forever competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Men and woman wanting to buy diamond and jewellery
Men and woman from the urban upper middle and premium class
Affordable and high quality offerings
SWOT Analysis of American Diamonds Forever
American Diamonds Forever Strengths
Below are the Strengths in the SWOT Analysis of American Diamonds Forever:
1. One of the online portals to buy the diamonds. 2. No middlemen, so extra cost are reduced. 3. 100% natural diamonds and has a superb customer service at every step. 4. Many varieties of diamonds can be shown and customers can have wide array of product
5. Strong brand name and good service
American Diamonds Forever Weaknesses
Here are the weaknesses in the American Diamonds Forever SWOT Analysis:
1. Limited brand recall globally 2.Since mostly people have the instinct to feel the product before using the product
3.Many people have limited trust in purchasing diamonds online
American Diamonds Forever Opportunities
Following are the Opportunities in American Diamonds Forever SWOT Analysis:
1. Advertising can be used to appeal the mass 2.Innovative pattern and a new designs can be a useful strategy to appeal the mass
3.Going global and targeting the emerging economies
American Diamonds Forever Threats
The threats in the SWOT Analysis of American Diamonds Forever are as mentioned:
1.The euro zone crisis 2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales 3.Prices of gold are rising
American Diamonds Forever Competition
American Diamonds Forever Competitors
Below are the top 3 competitors of American Diamonds Forever:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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