American Diamonds Forever SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of American Diamonds Forever, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
American Diamonds Forever is one of the leading brands in the lifestyle and retail sector. The article below lists the American Diamonds Forever SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of American Diamonds Forever looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of American Diamonds Forever :
1. One of the online portals to buy the diamonds.
2. No middlemen, so extra cost are reduced.
3. 100% natural diamonds and has a superb customer service at every step.
4. Many varieties of diamonds can be shown and customers can have wide array of product
5. Strong brand name and good service
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the American Diamonds Forever SWOT Analysis:
1. Limited brand recall globally
2.Since mostly people have the instinct to feel the product before using the product
3.Many people have limited trust in purchasing diamonds online
The opportunities for any brand can include prospects of future growth. Following are the opportunities in American Diamonds Forever SWOT Analysis:
1. Advertising can be used to appeal the mass
2.Innovative pattern and a new designs can be a useful strategy to appeal the mass
3.Going global and targeting the emerging economies
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of American Diamonds Forever are as mentioned:
1.The euro zone crisis
2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
3.Prices of gold are rising
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Hence this concludes the American Diamonds Forever SWOT analysis.
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About American Diamonds Forever
|American Diamonds Forever Overview|
American Diamonds Forever
Jeweler and diamonds
Fine Diamond jewellery at Wholesale prices
Varied Collection and customization
|American Diamonds Forever STP|
Men and woman wanting to buy diamond and jewellery
Men and woman from the urban upper middle and premium class
Affordable and high quality offerings
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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