American Diamonds Forever SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2865

SWOT Analysis of American Diamonds Forever with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Diamonds Forever

Parent Company

American Diamonds Forever


Jeweler and diamonds


Lifestyle and retail

Tagline/ Slogan

Fine Diamond jewellery at Wholesale prices


Varied Collection and customization



Men and woman wanting to buy diamond and jewellery

Target Group

Men and woman from the urban upper middle and premium class


Affordable and high quality offerings

SWOT Analysis


1. One of the online portals to buy the diamonds.
2. No middlemen, so extra cost are reduced.
3. 100% natural diamonds and has a superb customer service at every step.
4. Many varieties of diamonds can be shown and customers can have wide array of product

5. Strong brand name and good service


1. Limited brand recall globally
2.Since mostly people have the instinct to feel the product before using the product

3.Many people have limited trust in purchasing diamonds online


1. Advertising can be used to appeal the mass
2.Innovative pattern and a new designs can be a useful strategy to appeal the mass

3.Going global and targeting the emerging economies


1.The euro zone crisis
2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
3.Prices of gold are rising



1.Zale  diamonds
2.Kay jeweler
3.Blue Nile

The table above concludes the American Diamonds Forever SWOT analysis along with its marketing and brand parameters.


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