American Diamonds Forever SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

American Diamonds Forever SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of American Diamonds Forever, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

American Diamonds Forever is one of the leading brands in the lifestyle and retail sector. The article below lists the American Diamonds Forever SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

American Diamonds Forever Strengths

The strengths of American Diamonds Forever looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of American Diamonds Forever :

1. One of the online portals to buy the diamonds.
2. No middlemen, so extra cost are reduced.
3. 100% natural diamonds and has a superb customer service at every step.
4. Many varieties of diamonds can be shown and customers can have wide array of product

5. Strong brand name and good service

American Diamonds Forever Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the American Diamonds Forever SWOT Analysis:

1. Limited brand recall globally
2.Since mostly people have the instinct to feel the product before using the product

3.Many people have limited trust in purchasing diamonds online

American Diamonds Forever Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in American Diamonds Forever SWOT Analysis:

1. Advertising can be used to appeal the mass
2.Innovative pattern and a new designs can be a useful strategy to appeal the mass

3.Going global and targeting the emerging economies

American Diamonds Forever Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of American Diamonds Forever are as mentioned:

1.The euro zone crisis
2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
3.Prices of gold are rising

Read Similar SWOT analysis

Hence this concludes the American Diamonds Forever SWOT analysis.

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About American Diamonds Forever

American Diamonds Forever Overview
Parent Company

American Diamonds Forever


Jeweler and diamonds


Lifestyle and Retail

Tagline/ Slogan

Fine Diamond jewellery at Wholesale prices


Varied Collection and customization

American Diamonds Forever STP

Men and woman wanting to buy diamond and jewellery

Target Market

Men and woman from the urban upper middle and premium class


Affordable and high quality offerings

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to American Diamonds Forever. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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