American Diamonds Forever SWOT Analysis, USP & Competitors

American Diamonds Forever

Parent Company

American Diamonds Forever

Category

Jeweler and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Fine Diamond jewellery at Wholesale prices

USP

Varied Collection and customization

American Diamonds Forever STP

Segment

Men and woman wanting to buy diamond and jewellery

Target Group

Men and woman from the urban upper middle and premium class

Positioning

Affordable and high quality offerings

American Diamonds Forever SWOT Analysis

Strengths

1. One of the online portals to buy the diamonds.
2. No middlemen, so extra cost are reduced.
3. 100% natural diamonds and has a superb customer service at every step.
4. Many varieties of diamonds can be shown and customers can have wide array of product

5. Strong brand name and good service

Weaknesses

1. Limited brand recall globally
2.Since mostly people have the instinct to feel the product before using the product

3.Many people have limited trust in purchasing diamonds online

Opportunities

1. Advertising can be used to appeal the mass
2.Innovative pattern and a new designs can be a useful strategy to appeal the mass

3.Going global and targeting the emerging economies

Threats

1.The euro zone crisis
2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
3.Prices of gold are rising

American Diamonds Forever Competition

Competitors

1.Zale  diamonds
2.Kay jeweler
3.Blue Nile