SWOT Analysis of American Diamonds Forever with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
American Diamonds Forever |
|
Parent Company |
American Diamonds Forever |
Category |
Jeweler and diamonds |
Sector |
|
Tagline/ Slogan |
Fine Diamond jewellery at Wholesale prices |
USP |
Varied Collection and customization |
American Diamonds Forever STP |
|
Segment |
Men and woman wanting to buy diamond and jewellery |
Target Group |
Men and woman from the urban upper middle and premium class |
Positioning |
Affordable and high quality offerings |
American Diamonds Forever SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Diamonds Forever : 1. One of the online portals to buy the diamonds. 5. Strong brand name and good service |
Weaknesses |
1. Limited brand recall globally 3.Many people have limited trust in purchasing diamonds online |
Opportunities |
1. Advertising can be used to appeal the mass 3.Going global and targeting the emerging economies |
Threats |
1.The euro zone crisis |
American Diamonds Forever Competition |
|
Competitors |
Below are the 3 main American Diamonds Forever competitors : 1.Zale diamonds |
The brandguide table above concludes the American Diamonds Forever SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to American Diamonds Forever. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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