Published in Lifestyle and Retail category by MBA Skool Team
American Diamonds Forever is one of the leading brands in the lifestyle and retail sector. American Diamonds Forever SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of American Diamonds Forever:
100% natural diamonds and has a superb customer service at every step.
Many varieties of diamonds can be shown and customers can have wide array of product
Strong brand name and good service
Above are the strengths in the SWOT Analysis of American Diamonds Forever. The strengths of American Diamonds Forever looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
American Diamonds Forever Weaknesses
Limited brand recall globally
Since mostly people have the instinct to feel the product before using the product
Many people have limited trust in purchasing diamonds online
These were the weaknesses in the American Diamonds Forever SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
American Diamonds Forever Opportunities
Advertising can be used to appeal the mass
Innovative pattern and a new designs can be a useful strategy to appeal the mass
Going global and targeting the emerging economies
Above we covered the opportunities in American Diamonds Forever SWOT Analysis. The opportunities for any brand can include prospects of future growth.
American Diamonds Forever Threats
The euro zone crisis
People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
Prices of gold are rising
The threats in the SWOT Analysis of American Diamonds Forever are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Men and woman wanting to buy diamond and jewellery
Men and woman from the urban upper middle and premium class
Affordable and high quality offerings
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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