Burton Menswear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Burton Menswear analyses the brand by its strengths, weaknesses, opportunities & threats. In Burton Menswear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burton Menswear to benchmark its business & performance as compared to the competitors. Burton Menswear is one of the leading brands in the lifestyle and retail sector.

The table below lists the Burton Menswear SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burton Menswear competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Burton Menswear SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Burton Menswear Brand Analysis
Parent Company

Burton Menswear

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Burton Menswear London

USP

Men’s Fashion

Burton Menswear STP
Segment

Mid Economy to Premium apparel segment

Target Group

Urban Men from the upper middle class

Positioning

Fulfilling fashion needs for men

SWOT Analysis of Burton Menswear
Burton Menswear Strengths

Below are the Strengths in the SWOT Analysis of Burton Menswear:

1. An established fashion house
2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service
3. Established a niche for itself in Men’s clothing
4. High product reputation and brand presence

Burton Menswear Weaknesses

Here are the weaknesses in the Burton Menswear SWOT Analysis:

1.Has to maintain its brand image and hence a lot of money is spent in maintaining it
2. Limited brand penetration and recall globally compared to competitors

Burton Menswear Opportunities

Following are the Opportunities in Burton Menswear SWOT Analysis:

1.To expand its product line to cover all the fashion needs for men
2.To open more outlets in the emerging countries with the amount of increase in the disposable income
3. Sponsorships for fashion events to boost brand presence

Burton Menswear Threats

The threats in the SWOT Analysis of Burton Menswear are as mentioned:

1.Intense Competition
2.Ease of substitutes
3.Imitation of fashion by other fashion houses and local competitors

Burton Menswear Competition
Burton Menswear Competitors

Below are the top 3 competitors of Burton Menswear:

1.Dillon
2.Debenhams
3.Next


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burton Menswear. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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