Burton Menswear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Burton Menswear analyses the brand by its strengths, weaknesses, opportunities & threats. In Burton Menswear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burton Menswear to benchmark its business & performance as compared to the competitors. Burton Menswear is one of the leading brands in the lifestyle and retail sector.

The article below lists the Burton Menswear SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Burton Menswear SWOT Analysis:

SWOT Analysis of Burton Menswear

For Burton Menswear, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Burton Menswear Strengths

The strengths of Burton Menswear looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Burton Menswear :

1. An established fashion house
2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service
3. Established a niche for itself in Men’s clothing
4. High product reputation and brand presence

Burton Menswear Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Burton Menswear SWOT Analysis:

1.Has to maintain its brand image and hence a lot of money is spent in maintaining it
2. Limited brand penetration and recall globally compared to competitors


Burton Menswear Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Burton Menswear SWOT Analysis:

1.To expand its product line to cover all the fashion needs for men
2.To open more outlets in the emerging countries with the amount of increase in the disposable income
3. Sponsorships for fashion events to boost brand presence

Burton Menswear Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Burton Menswear are as mentioned:

1.Intense Competition
2.Ease of substitutes
3.Imitation of fashion by other fashion houses and local competitors


Burton Menswear Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Burton Menswear:

1.Dillon
2.Debenhams
3.Next

Hence this concludes the Burton Menswear SWOT analysis.

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About Burton Menswear

Burton Menswear Overview
Parent Company

Burton Menswear

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Burton Menswear London

USP

Men’s Fashion

Burton Menswear STP
Segmentation

Mid Economy to Premium apparel segment

Target Market

Urban Men from the upper middle class

Positioning

Fulfilling fashion needs for men


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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