Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Burton Menswear analyses the brand by its strengths, weaknesses, opportunities & threats. In Burton Menswear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Burton Menswear to benchmark its business & performance as compared to the competitors. Burton Menswear is one of the leading brands in the lifestyle and retail sector.
The table below lists the Burton Menswear SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burton Menswear competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Burton Menswear:
1. An established fashion house 2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service 3. Established a niche for itself in Men’s clothing 4. High product reputation and brand presence
Burton Menswear Weaknesses
Here are the weaknesses in the Burton Menswear SWOT Analysis:
1.Has to maintain its brand image and hence a lot of money is spent in maintaining it 2. Limited brand penetration and recall globally compared to competitors
Burton Menswear Opportunities
Following are the Opportunities in Burton Menswear SWOT Analysis:
1.To expand its product line to cover all the fashion needs for men 2.To open more outlets in the emerging countries with the amount of increase in the disposable income 3. Sponsorships for fashion events to boost brand presence
Burton Menswear Threats
The threats in the SWOT Analysis of Burton Menswear are as mentioned:
1.Intense Competition 2.Ease of substitutes 3.Imitation of fashion by other fashion houses and local competitors
Burton Menswear Competition
Burton Menswear Competitors
Below are the top 3 competitors of Burton Menswear:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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