Burton Menswear SWOT Analysis
Burton Menswear is one of the leading brands in the lifestyle and retail sector. Burton Menswear SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Burton Menswear:
Quick Glance:
Burton Menswear Strengths
- An established fashion house
- Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service
- Established a niche for itself in Men’s clothing
- High product reputation and brand presence
Above are the strengths in the SWOT Analysis of Burton Menswear. The strengths of Burton Menswear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Burton Menswear Weaknesses
- Has to maintain its brand image and hence a lot of money is spent in maintaining it
- Limited brand penetration and recall globally compared to competitors
These were the weaknesses in the Burton Menswear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Burton Menswear Opportunities
- To expand its product line to cover all the fashion needs for men
- To open more outlets in the emerging countries with the amount of increase in the disposable income
- Sponsorships for fashion events to boost brand presence
Above we covered the opportunities in Burton Menswear SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Burton Menswear Threats
- Intense Competition
- Ease of substitutes
- Imitation of fashion by other fashion houses and local competitors
The threats in the SWOT Analysis of Burton Menswear are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Burton Menswear SWOT analysis.
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About Burton Menswear
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Burton Menswear Overview | |
|---|---|
| Parent Company |
Burton Menswear |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Burton Menswear London |
| USP |
Men’s Fashion |
| Burton Menswear STP | |
| Segmentation |
Mid Economy to Premium apparel segment |
| Target Market |
Urban Men from the upper middle class |
| Positioning |
Fulfilling fashion needs for men |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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