Wildcraft SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9569

SWOT analysis of Wildcraft analyses the brand/company with its strengths, weaknesses, opportunities & threats. Wildcraft is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Wildcraft competitors and elaborates Wildcraft segmentation, targeting, positioning & USP.


Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Gear for Life


International Quality Outdoor Gear

Wildcraft STP


Premium adventure apparel and accessories

Target Group

Young urban men and women from the upper middle class


One of the top outdoor and adventure brand in India

Wildcraft SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wildcraft. Strengths are:

1. Design and Distribution
2. Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.

3. Niche market in India of outdoor gear

4. Has the advantage of being a strong first mover in the category

5. Has good International brand presence


Here are the weaknesses in the Wildcraft SWOT Analysis:

1.The company is relatively new compared to industry leaders

2. Limited market share growth and high brand switching due to many options


Following are the Opportunities in Wildcraft SWOT Analysis:

1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement
2.To create a market for itself by creating awareness
3. Tap international markets with more advertising


The threats in the SWOT Analysis of Wildcraft are as mentioned:

1. International brand slowly entering into the market with their expertise and strong brand name
2. Duplicate and fake imitations affect brand

Wildcraft Competition


Below are the top 6 Wildcraft competitors:

1.La Fuma

The brandguide table above concludes the Wildcraft SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Wildcraft. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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