Wildcraft SWOT Analysis, Competitors & USP
SWOT analysis of Wildcraft analyses the brand by its strengths, weaknesses, opportunities & threats. In Wildcraft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wildcraft to benchmark its business & performance as compared to the competitors. Wildcraft is one of the leading brands in the lifestyle and retail sector.
The table below lists the Wildcraft SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wildcraft competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wildcraft Brand Analysis | |
|---|---|
| Parent Company |
Wildcraft |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Gear for Life |
| USP |
International Quality Outdoor Gear |
| Wildcraft STP | |
| Segment |
Premium adventure apparel and accessories |
| Target Group |
Young urban men and women from the upper middle class |
| Positioning |
One of the top outdoor and adventure brand in India |
| SWOT Analysis of Wildcraft | |
| Wildcraft Strengths |
Below are the Strengths in the SWOT Analysis of Wildcraft: 1. Design and Distribution 3. Niche market in India of outdoor gear 4. Has the advantage of being a strong first mover in the category 5. Has good International brand presence |
| Wildcraft Weaknesses |
Here are the weaknesses in the Wildcraft SWOT Analysis: 1.The company is relatively new compared to industry leaders 2. Limited market share growth and high brand switching due to many options |
| Wildcraft Opportunities |
Following are the Opportunities in Wildcraft SWOT Analysis: 1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement |
| Wildcraft Threats |
The threats in the SWOT Analysis of Wildcraft are as mentioned: 1. International brand slowly entering into the market with their expertise and strong brand name |
| Wildcraft Competition | |
| Wildcraft Competitors |
Below are the top 6 competitors of Wildcraft: 1.La Fuma |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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