Wildcraft SWOT Analysis, Competitors & USP

Wildcraft SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wildcraft, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wildcraft to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wildcraft is one of the leading brands in the lifestyle and retail sector.

The article below lists the Wildcraft SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wildcraft SWOT Analysis:

SWOT Analysis of Wildcraft

For Wildcraft, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wildcraft Strengths

The strengths of Wildcraft looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wildcraft :

1. Design and Distribution
2. Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.

3. Niche market in India of outdoor gear

4. Has the advantage of being a strong first mover in the category

5. Has good International brand presence

Wildcraft Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wildcraft SWOT Analysis:

1.The company is relatively new compared to industry leaders

2. Limited market share growth and high brand switching due to many options

Wildcraft Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wildcraft SWOT Analysis:

1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement
2.To create a market for itself by creating awareness
3. Tap international markets with more advertising

Wildcraft Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wildcraft are as mentioned:

1. International brand slowly entering into the market with their expertise and strong brand name
2. Duplicate and fake imitations affect brand

Wildcraft Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Wildcraft:

1.La Fuma
2.Millet
3.Quechua
4.Beal
5.Camelbak
6.CAMP

Hence this concludes the Wildcraft SWOT analysis.

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About Wildcraft

Wildcraft Overview
Parent Company	Wildcraft
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Gear for Life
USP	International Quality Outdoor Gear
Wildcraft STP
Segmentation	Premium adventure apparel and accessories
Target Market	Young urban men and women from the upper middle class
Positioning	One of the top outdoor and adventure brand in India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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