Wildcraft SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Wildcraft analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wildcraft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wildcraft to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wildcraft is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wildcraft competitors and includes Wildcraft target market, segmentation, positioning & Unique Selling Proposition (USP).

Wildcraft SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wildcraft Brand Analysis
Parent Company

Wildcraft

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Gear for Life

USP

International Quality Outdoor Gear

Wildcraft STP
Wildcraft Segmentation

Premium adventure apparel and accessories

Wildcraft Target Market

Young urban men and women from the upper middle class

Wildcraft Positioning

One of the top outdoor and adventure brand in India

Wildcraft SWOT Analysis
Wildcraft Strengths

Below are the Strengths in the SWOT Analysis of Wildcraft:

1. Design and Distribution
2. Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.

3. Niche market in India of outdoor gear

4. Has the advantage of being a strong first mover in the category

5. Has good International brand presence

Wildcraft Weaknesses

Here are the weaknesses in the Wildcraft SWOT Analysis:

1.The company is relatively new compared to industry leaders

2. Limited market share growth and high brand switching due to many options

Wildcraft Opportunities

Following are the Opportunities in Wildcraft SWOT Analysis:

1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement
2.To create a market for itself by creating awareness
3. Tap international markets with more advertising

Wildcraft Threats

The threats in the SWOT Analysis of Wildcraft are as mentioned:

1. International brand slowly entering into the market with their expertise and strong brand name
2. Duplicate and fake imitations affect brand

Wildcraft Competition
Competitors

Below are the top 6 Wildcraft competitors:

1.La Fuma
2.Millet
3.Quechua
4.Beal
5.Camelbak
6.CAMP


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wildcraft. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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