SWOT Analysis of Wildcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Wildcraft |
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Parent Company |
Wildcraft |
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Category |
Apparel and Accessories |
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Sector |
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Tagline/ Slogan |
Gear for Life |
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USP |
International Quality Outdoor Gear |
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Wildcraft STP |
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Segment |
Premium adventure apparel and accessories |
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Target Group |
Young urban men and women from the upper middle class |
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Positioning |
One of the top outdoor and adventure brand in India |
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Wildcraft SWOT Analysis |
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Strengths |
1. Design and Distribution 3. Niche market in India of outdoor gear 4. Has the advantage of being a strong first mover in the category 5. Has good International brand presence |
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Weaknesses |
1.The company is relatively new compared to industry leaders 2. Limited market share growth and high brand switching due to many options |
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Opportunities |
1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement |
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Threats |
1. International brand slowly entering into the market with their expertise and strong brand name |
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Wildcraft Competition |
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Competitors |
1.La Fuma |
The brandguide table above concludes the Wildcraft SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Wildcraft. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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