Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Wildcraft analyses the brand by its strengths, weaknesses, opportunities & threats. In Wildcraft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wildcraft to benchmark its business & performance as compared to the competitors. Wildcraft is one of the leading brands in the lifestyle and retail sector.
The article below lists the Wildcraft SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wildcraft SWOT Analysis:
For Wildcraft, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Wildcraft looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wildcraft :
1. Design and Distribution 2. Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.
3. Niche market in India of outdoor gear
4. Has the advantage of being a strong first mover in the category
5. Has good International brand presence
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wildcraft SWOT Analysis:
1.The company is relatively new compared to industry leaders
2. Limited market share growth and high brand switching due to many options
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wildcraft SWOT Analysis:
1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement 2.To create a market for itself by creating awareness 3. Tap international markets with more advertising
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wildcraft are as mentioned:
1. International brand slowly entering into the market with their expertise and strong brand name 2. Duplicate and fake imitations affect brand
There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Wildcraft:
Young urban men and women from the upper middle class
One of the top outdoor and adventure brand in India
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Wildcraft. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute