Published in Lifestyle and Retail category by MBA Skool Team
Wildcraft is one of the leading brands in the lifestyle and retail sector. Wildcraft SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wildcraft:
Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.
Niche market in India of outdoor gear
Has the advantage of being a strong first mover in the category
Has good International brand presence
Above are the strengths in the SWOT Analysis of Wildcraft. The strengths of Wildcraft looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The company is relatively new compared to industry leaders
Limited market share growth and high brand switching due to many options
These were the weaknesses in the Wildcraft SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Young urban men and women from the upper middle class
One of the top outdoor and adventure brand in India
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