1. SWOT Analysis
  2. Lifestyle and Retail
  3. Home Bargains SWOT Analysis

Home Bargains SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Home Bargains covering strengths, weaknesses, opportunities and threats.

Home Bargains Strengths

  1. Home Bargains is one of the leading retail chains in UK which offers a convenient and friendly shopping experience
  2. Home Bargains offers good quality products at extremely affordable prices for customers
  3. The company has more than 20,000 employees working across its stores
  4. The company stores offer a wide range of products and brands, along with a superior in-store customer service
  5. Fresh foods like pasta, rice, soups, cereals etc. is available at its stores
  6. Essential merchandise like clothing, health and beauty, toys and games are available available at Home Bargains
  7. The company has more than 500 stores are spread across the UK
  8. The ecommerce portal offers a good product range, which can be purchased online & shipped to customers directly

Above are the strengths in the SWOT Analysis of Home Bargains. The strengths of Home Bargains looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Home Bargains Weaknesses

  1. The company is limited to the UK for its revenues and has no global presence
  2. Intense competition especially from online brands means reduce in market share

These were the weaknesses in the Home Bargains SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Home Bargains Opportunities

  1. Home Bargains can expand in terms of shop area, number of stores, product assortment, and customer base outside UK
  2. Differentiating customer experience from other brands can help attract more customers
  3. Building on a comprehensive ecommerce capability can help in getting more business online

Above we covered the opportunities in Home Bargains SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Home Bargains Threats

  1. Difficulty to maintain the same quality and standards with expanding business can be a concern
  2. Decline in the purchasing power of people and lower demand of brands can lead to loss of business
  3. Competitors replicating its business model and economic recessions can reduce business for Home Bargains

The threats in the SWOT Analysis of Home Bargains are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Home Bargains SWOT analysis.

About Home Bargains

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Home Bargains Overview
Parent Company

TJ Morris




Lifestyle and Retail

Tagline/ Slogan

Top Brands, Bottom Prices


Home Bargains sells branded goods at the lowest prices possible

Home Bargains STP

Brands and utility shoppers

Target Market

Shoppers seeking low priced branded products


Home Bargain offers a range of affordable brands spanning categories

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Home Bargains. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin