Published in Lifestyle and Retail category by MBA Skool Team
Christian Dior is one of the leading brands in the lifestyle and retail sector. Christian Dior SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Christian Dior:
Christian Dior has a strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.
The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.
The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.
The concept stores by Christian Dior with each store having a unique theme gives the brand a unique identity
Strong brand name and reputation worldwide
Excellent branding and advertising through TVCs and print ads makes Christian Dior a popular brand name
More than 80000+ people are employed with the organization
Above are the strengths in the SWOT Analysis of Christian Dior. The strengths of Christian Dior looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Christian Dior Weaknesses
The fluctuations in the exchange rates of various countries can lead to loss of revenues for the brand
Tough competition means limited market share growth for Christian Dior and also replicas create a problem to brand identity
These were the weaknesses in the Christian Dior SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Christian Dior is the complete lifestyle designer luxury brand
Christian Dior STP
Urban upper class men and women.
Fashion conscious men and women from the premium class
Christian Dior is a complete luxury lifestyle brand
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