Christian Dior SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Christian Dior analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Christian Dior SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Christian Dior to benchmark its business & performance as compared to the competitors and industry. As of 2020, Christian Dior is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Christian Dior competitors and includes Christian Dior target market, segmentation, positioning & Unique Selling Proposition (USP).

Christian Dior SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Christian Dior Brand Analysis
Parent Company

Christian Dior S.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Admit It;  Explosive is your Dior


Christian Dior is the complete lifestyle designer luxury brand

Christian Dior STP
Christian Dior Segmentation

Urban upper class men and women.

Christian Dior Target Market

Fashion conscious men and women from the premium class

Christian Dior Positioning

Christian Dior is a complete luxury lifestyle brand

Christian Dior SWOT Analysis
Christian Dior Strengths

Below are the Strengths in the SWOT Analysis of Christian Dior:

1. Christian Dior has a strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.

2. The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.

3. The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.

4. The concept stores by Christian Dior with each store having a unique theme gives the brand a unique identity

5. Strong brand name and reputation worldwide

6. Excellent branding and advertising through TVCs and print ads makes Christian Dior a popular brand name

7. More than 80000+ people are employed with the organization

Christian Dior Weaknesses

Here are the weaknesses in the Christian Dior SWOT Analysis:

1. The fluctuations in the exchange rates of various countries can lead to loss of revenues for the brand

2. Tough competition means limited market share growth for Christian Dior and also replicas create a problem to brand identity

Christian Dior Opportunities

Following are the Opportunities in Christian Dior SWOT Analysis:

1. Christian Dior can foray into online retailing which has proved to be an effective medium

2. As a prominent fashion brand it can focus on green initiatives which are gaining popularity among people

3. The brand can look to expand in emerging markets as there is growing demand for luxury products

4. Tie-ups with leading fashion houses and hotel chains can help Christian Dior reach out to the customers

Christian Dior Threats

The threats in the SWOT Analysis of Christian Dior are as mentioned:

1. Fake imitations can affect the business for Christian Dior

2. The foray of various designers into the field of exclusive wear is a threat to the brand

3. Global slowdown and recession can decline the luxury market

Christian Dior Competition

Below are the top 11 Christian Dior competitors:

1. Chanel

2. Gucci

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Christian Dior. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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