Christian Dior SWOT Analysis

Published by MBA Skool Team, Last Updated: June 02, 2023

Christian Dior SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Christian Dior, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Christian Dior is one of the leading brands in the lifestyle and retail sector. The article below lists the Christian Dior SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Christian Dior Strengths

The strengths of Christian Dior looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Christian Dior :

1. Christian Dior has a strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.

2. The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.

3. The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.

4. The concept stores by Christian Dior with each store having a unique theme gives the brand a unique identity

5. Strong brand name and reputation worldwide

6. Excellent branding and advertising through TVCs and print ads makes Christian Dior a popular brand name

7. More than 80000+ people are employed with the organization

Christian Dior Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Christian Dior SWOT Analysis:

1. The fluctuations in the exchange rates of various countries can lead to loss of revenues for the brand

2. Tough competition means limited market share growth for Christian Dior and also replicas create a problem to brand identity

Christian Dior Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Christian Dior SWOT Analysis:

1. Christian Dior can foray into online retailing which has proved to be an effective medium

2. As a prominent fashion brand it can focus on green initiatives which are gaining popularity among people

3. The brand can look to expand in emerging markets as there is growing demand for luxury products

4. Tie-ups with leading fashion houses and hotel chains can help Christian Dior reach out to the customers

Christian Dior Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Christian Dior are as mentioned:

1. Fake imitations can affect the business for Christian Dior

2. The foray of various designers into the field of exclusive wear is a threat to the brand

3. Global slowdown and recession can decline the luxury market

Hence this concludes the Christian Dior SWOT analysis.

Continue reading more about the brand/company.

About Christian Dior

Christian Dior Overview
Parent Company

Christian Dior S.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Admit It;  Explosive is your Dior


Christian Dior is the complete lifestyle designer luxury brand

Christian Dior STP

Urban upper class men and women.

Target Market

Fashion conscious men and women from the premium class


Christian Dior is a complete luxury lifestyle brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Christian Dior. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin