Christian Dior SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Christian Dior analyses the brand by its strengths, weaknesses, opportunities & threats. In Christian Dior SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Christian Dior to benchmark its business & performance as compared to the competitors. Christian Dior is one of the leading brands in the lifestyle and retail sector.

The article below lists the Christian Dior SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Christian Dior SWOT Analysis:

SWOT Analysis of Christian Dior

For Christian Dior, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Christian Dior Strengths

The strengths of Christian Dior looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Christian Dior :

1. Christian Dior has a strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.

2. The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.

3. The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.

4. The concept stores by Christian Dior with each store having a unique theme gives the brand a unique identity

5. Strong brand name and reputation worldwide

6. Excellent branding and advertising through TVCs and print ads makes Christian Dior a popular brand name

7. More than 80000+ people are employed with the organization

Christian Dior Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Christian Dior SWOT Analysis:

1. The fluctuations in the exchange rates of various countries can lead to loss of revenues for the brand

2. Tough competition means limited market share growth for Christian Dior and also replicas create a problem to brand identity

Christian Dior Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Christian Dior SWOT Analysis:

1. Christian Dior can foray into online retailing which has proved to be an effective medium

2. As a prominent fashion brand it can focus on green initiatives which are gaining popularity among people

3. The brand can look to expand in emerging markets as there is growing demand for luxury products

4. Tie-ups with leading fashion houses and hotel chains can help Christian Dior reach out to the customers

Christian Dior Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Christian Dior are as mentioned:

1. Fake imitations can affect the business for Christian Dior

2. The foray of various designers into the field of exclusive wear is a threat to the brand

3. Global slowdown and recession can decline the luxury market

Christian Dior Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Christian Dior:

1. Chanel

2. Gucci

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

Hence this concludes the Christian Dior SWOT analysis.

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About Christian Dior

Christian Dior Overview
Parent Company

Christian Dior S.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Admit It;  Explosive is your Dior


Christian Dior is the complete lifestyle designer luxury brand

Christian Dior STP

Urban upper class men and women.

Target Market

Fashion conscious men and women from the premium class


Christian Dior is a complete luxury lifestyle brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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