Published in Lifestyle and Retail category by MBA Skool Team
Breitling is one of the leading brands in the lifestyle and retail sector. Breitling SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Breitling:
The brand has a positioning of being a watchmaker that makes aviation quality watches and has a very powerful brand association with the industry
Breitling has sponsored the Breitling Jet Team which is the largest civilian aerobatic display team in Europe – in line with the brands positioning and brand image
The Breitling for Bentley exclusive collection of watches extremely popular and benefitted the brand
Extremely popular top of the mind brand
Very good advertising and brand visibility through TVCs and print ad campaigns
Breitling has a strong legacy since its inception in 1884
Above are the strengths in the SWOT Analysis of Breitling. The strengths of Breitling looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Competition is high hence brand switching is quite dominant in this segment
Breitling brand has not been able to establish presence and has been unable to capture the markets as its perceived to be expensive
These were the weaknesses in the Breitling SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Breitling watches that are as accurate and as rugged as required by aviation and marine industry
High Income segment
High Income Men and Women
Breitling offers accurate and indestructible watches made for aviation and marine professionals
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