IWC Schaffhausen SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

IWC Schaffhausen SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of IWC Schaffhausen, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

IWC Schaffhausen is one of the leading brands in the lifestyle and retail sector. The article below lists the IWC Schaffhausen SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

IWC Schaffhausen Strengths

The strengths of IWC Schaffhausen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of IWC Schaffhausen :

1. They have more than 1000 sales outlets worldwide, including more than 35 company-owned boutiques in cities such as Dubai, Hong Kong, Geneva and Moscow.

2. Being a part of the reputed Swiss Richemont Group,  the brand has benefitted

3. They have a wide collection of watches, from the daily wear and sports watches to fine classic watches

4. The brand, true to its image, is the timekeeper of the Volvo Ocean Race

5. The watches have developed a reputation of being sturdy and durable

IWC Schaffhausen Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the IWC Schaffhausen SWOT Analysis:

1. The brand awareness of the brand is not among the Target segment, but a portion of it. Only the watch collectors are very well aware of the brand
2. Low penetration in the emerging economies compared to a few premium watch brands

IWC Schaffhausen Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in IWC Schaffhausen SWOT Analysis:

1. More brand penetration and visibility in emerging countries

2. Tie-ups with fashion events and houses to enhance brand position
3. Offer more customisation to customers to tap niche segments

IWC Schaffhausen Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of IWC Schaffhausen are as mentioned:

1. The more commonly known brands have a stronger reputation of being luxury watches that can threaten the brand presence

2. Fake replicas affects brand image and sales

Read Similar SWOT analysis

Hence this concludes the IWC Schaffhausen SWOT analysis.

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About IWC Schaffhausen

IWC Schaffhausen Overview
Parent Company

IWC Schaffhausen (International Watch Company)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fine time pieces from Switzerland;


Watches made for pilots, sailors, divers known for their elegance and Engineering

IWC Schaffhausen STP

Luxury Segment

Target Market

High Income group Men


Watches that are made for Real men with nerve and spirit

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to IWC Schaffhausen. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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