Published in Lifestyle and Retail category by MBA Skool Team
IWC Schaffhausen is one of the leading brands in the lifestyle and retail sector. IWC Schaffhausen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of IWC Schaffhausen:
They have more than 1000 sales outlets worldwide, including more than 35 company-owned boutiques in cities such as Dubai, Hong Kong, Geneva and Moscow.
Being a part of the reputed Swiss Richemont Group,the brand has benefitted
They have a wide collection of watches, from the daily wear and sports watches to fine classic watches
The brand, true to its image, is the timekeeper of the Volvo Ocean Race
The watches have developed a reputation of being sturdy and durable
Above are the strengths in the SWOT Analysis of IWC Schaffhausen. The strengths of IWC Schaffhausen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
IWC Schaffhausen Weaknesses
The brand awareness of the brand is not among the Target segment, but a portion of it. Only the watch collectors are very well aware of the brand
Low penetration in the emerging economies compared to a few premium watch brands
These were the weaknesses in the IWC Schaffhausen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
IWC Schaffhausen Opportunities
More brand penetration and visibility in emerging countries
Tie-ups with fashion events and houses to enhance brand position
Offer more customisation to customers to tap niche segments
Above we covered the opportunities in IWC Schaffhausen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
IWC Schaffhausen Threats
The more commonly known brands have a stronger reputation of being luxury watches that can threaten the brand presence
Fake replicas affects brand image and sales
The threats in the SWOT Analysis of IWC Schaffhausen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Watches made for pilots, sailors, divers known for their elegance and Engineering
IWC Schaffhausen STP
High Income group Men
Watches that are made for Real men with nerve and spirit
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to IWC Schaffhausen. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute