IWC Schaffhausen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of IWC Schaffhausen analyses the brand by its strengths, weaknesses, opportunities & threats. In IWC Schaffhausen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IWC Schaffhausen to benchmark its business & performance as compared to the competitors. IWC Schaffhausen is one of the leading brands in the lifestyle and retail sector.

The table below lists the IWC Schaffhausen SWOT (Strengths, Weaknesses, Opportunities, Threats), top IWC Schaffhausen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

IWC Schaffhausen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IWC Schaffhausen Brand Analysis
Parent Company

IWC Schaffhausen (International Watch Company)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fine time pieces from Switzerland;


Watches made for pilots, sailors, divers known for their elegance and Engineering

IWC Schaffhausen STP

Luxury Segment

Target Group

High Income group Men


Watches that are made for Real men with nerve and spirit

SWOT Analysis of IWC Schaffhausen
IWC Schaffhausen Strengths

Below are the Strengths in the SWOT Analysis of IWC Schaffhausen:

1. They have more than 1000 sales outlets worldwide, including more than 35 company-owned boutiques in cities such as Dubai, Hong Kong, Geneva and Moscow.

2. Being a part of the reputed Swiss Richemont Group,  the brand has benefitted

3. They have a wide collection of watches, from the daily wear and sports watches to fine classic watches

4. The brand, true to its image, is the timekeeper of the Volvo Ocean Race

5. The watches have developed a reputation of being sturdy and durable

IWC Schaffhausen Weaknesses

Here are the weaknesses in the IWC Schaffhausen SWOT Analysis:

1. The brand awareness of the brand is not among the Target segment, but a portion of it. Only the watch collectors are very well aware of the brand
2. Low penetration in the emerging economies compared to a few premium watch brands

IWC Schaffhausen Opportunities

Following are the Opportunities in IWC Schaffhausen SWOT Analysis:

1. More brand penetration and visibility in emerging countries

2. Tie-ups with fashion events and houses to enhance brand position
3. Offer more customisation to customers to tap niche segments

IWC Schaffhausen Threats

The threats in the SWOT Analysis of IWC Schaffhausen are as mentioned:

1. The more commonly known brands have a stronger reputation of being luxury watches that can threaten the brand presence

2. Fake replicas affects brand image and sales

IWC Schaffhausen Competition
IWC Schaffhausen Competitors

Below are the top 2 competitors of IWC Schaffhausen:

1. Patek Phillippe

2. Breitling

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IWC Schaffhausen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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