Kay Jewelers SWOT Analysis, Competitors & USP

Kay Jewelers

Jewellery and diamonds (USA)

Lifestyle and Retail

Every kiss begins with Kay

Value addition in customer experience

Woman looking to wear glamorous diamond jewellery

Urban upper middle and upper class women

A diamond brand which brings happiness and joy

Below are the Strengths in the SWOT Analysis of Kay Jewelers:

1. Years of experience have made Kay one of the finest jewelers in United states
2. They are using a tool which enhances the sales by a technology including customer assisted selling systems
3. Use of advertising using various tools like TV, radio, print, catalog, direct mail telephone marketing, POS signage, in store display and online methods has a great impact on the sales

4. Strong financial position and brand equity

5. High brand awareness among the customers in US

Here are the weaknesses in the Kay Jewelers SWOT Analysis:

1. Needs to increase the retail presence in the US as its penetration is less
2. Global penetration is low as compared to leading international players

Following are the Opportunities in Kay Jewelers SWOT Analysis:

1. US division’s ecommerce sales increased hence an opportunity to expand sales
2. Needs to invest in the social media websites like mobile applications to add to customer shopping experiences

3. Going international through franchising or tie-ups

The threats in the SWOT Analysis of Kay Jewelers are as mentioned:

1. Customer experience is constantly fluctuating since the preferences changes
2. Fluctuation in Gold prices

3. Changing govt policies and competitor threat

Below are the top 3 competitors of Kay Jewelers:

1.Enzo Jewellery
2.Boucheron
3.Georg Jensen