Kay Jewelers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Kay Jewelers SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kay Jewelers, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kay Jewelers to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kay Jewelers is one of the leading brands in the lifestyle and retail sector.

The article below lists the Kay Jewelers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kay Jewelers SWOT Analysis:

SWOT Analysis of Kay Jewelers

For Kay Jewelers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kay Jewelers Strengths

The strengths of Kay Jewelers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kay Jewelers :

1. Years of experience have made Kay one of the finest jewelers in United states
2. They are using a tool which enhances the sales by a technology including customer assisted selling systems
3. Use of advertising using various tools like TV, radio, print, catalog, direct mail telephone marketing, POS signage, in store display and online methods has a great impact on the sales

4. Strong financial position and brand equity

5. High brand awareness among the customers in US

Kay Jewelers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kay Jewelers SWOT Analysis:

1. Needs to increase the retail presence in the US as its penetration is less
2. Global penetration is low as compared to leading international players

Kay Jewelers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kay Jewelers SWOT Analysis:

1. US division’s ecommerce sales increased hence an opportunity to expand sales
2. Needs to invest in the social media websites like mobile applications to add to customer shopping experiences

3. Going international through franchising or tie-ups

Kay Jewelers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kay Jewelers are as mentioned:

1. Customer experience is constantly fluctuating since the preferences changes
2. Fluctuation in Gold prices

3. Changing govt policies and competitor threat

Kay Jewelers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kay Jewelers:

1.Enzo Jewellery
3.Georg Jensen

Hence this concludes the Kay Jewelers SWOT analysis.

Continue reading more about the brand/company.

About Kay Jewelers

Kay Jewelers Overview
Parent Company

Kay Jewelers


Jewellery and diamonds (USA)


Lifestyle and Retail

Tagline/ Slogan

Every kiss begins with Kay


Value addition in customer experience

Kay Jewelers STP

Woman looking to wear glamorous diamond jewellery

Target Market

Urban upper middle and upper class women


A diamond brand which brings happiness and joy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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