Published in Lifestyle and Retail category by MBA Skool Team
Kay Jewelers is one of the leading brands in the lifestyle and retail sector. Kay Jewelers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kay Jewelers:
Years of experience have made Kay one of the finest jewelers in United states
They are using a tool which enhances the sales by a technology including customer assisted selling systems
Use of advertising using various tools like TV, radio, print, catalog, direct mail telephone marketing, POS signage, in store display and online methods has a great impact on the sales
Strong financial position and brand equity
High brand awareness among the customers in US
Above are the strengths in the SWOT Analysis of Kay Jewelers. The strengths of Kay Jewelers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kay Jewelers Weaknesses
Needs to increase the retail presence in the US as its penetration is less
Global penetration is low as compared to leading international players
These were the weaknesses in the Kay Jewelers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kay Jewelers Opportunities
US division’s ecommerce sales increased hence an opportunity to expand sales
Needs to invest in the social media websites like mobile applications to add to customer shopping experiences
Going international through franchising or tie-ups
Above we covered the opportunities in Kay Jewelers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kay Jewelers Threats
Customer experience is constantly fluctuating since the preferences changes
Fluctuation in Gold prices
Changing govt policies and competitor threat
The threats in the SWOT Analysis of Kay Jewelers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kay Jewelers. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute