Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Kay Jewelers analyses the brand by its strengths, weaknesses, opportunities & threats. In Kay Jewelers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kay Jewelers to benchmark its business & performance as compared to the competitors. Kay Jewelers is one of the leading brands in the lifestyle and retail sector.
The table below lists the Kay Jewelers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kay Jewelers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Kay Jewelers:
1. Years of experience have made Kay one of the finest jewelers in United states 2. They are using a tool which enhances the sales by a technology including customer assisted selling systems 3. Use of advertising using various tools like TV, radio, print, catalog, direct mail telephone marketing, POS signage, in store display and online methods has a great impact on the sales
4. Strong financial position and brand equity
5. High brand awareness among the customers in US
Kay Jewelers Weaknesses
Here are the weaknesses in the Kay Jewelers SWOT Analysis:
1. Needs to increase the retail presence in the US as its penetration is less 2. Global penetration is low as compared to leading international players
Kay Jewelers Opportunities
Following are the Opportunities in Kay Jewelers SWOT Analysis:
1. US division’s ecommerce sales increased hence an opportunity to expand sales 2. Needs to invest in the social media websites like mobile applications to add to customer shopping experiences
3. Going international through franchising or tie-ups
Kay Jewelers Threats
The threats in the SWOT Analysis of Kay Jewelers are as mentioned:
1. Customer experience is constantly fluctuating since the preferences changes 2. Fluctuation in Gold prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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