Kay Jewelers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Kay Jewelers analyses the brand by its strengths, weaknesses, opportunities & threats. In Kay Jewelers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kay Jewelers to benchmark its business & performance as compared to the competitors. Kay Jewelers is one of the leading brands in the lifestyle and retail sector.

The table below lists the Kay Jewelers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kay Jewelers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kay Jewelers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kay Jewelers Brand Analysis
Parent Company

Kay Jewelers


Jewellery and diamonds (USA)


Lifestyle and Retail

Tagline/ Slogan

Every kiss begins with Kay


Value addition in customer experience

Kay Jewelers STP

Woman looking to wear glamorous diamond jewellery

Target Group

Urban upper middle and upper class women


A diamond brand which brings happiness and joy

SWOT Analysis of Kay Jewelers
Kay Jewelers Strengths

Below are the Strengths in the SWOT Analysis of Kay Jewelers:

1. Years of experience have made Kay one of the finest jewelers in United states
2. They are using a tool which enhances the sales by a technology including customer assisted selling systems
3. Use of advertising using various tools like TV, radio, print, catalog, direct mail telephone marketing, POS signage, in store display and online methods has a great impact on the sales

4. Strong financial position and brand equity

5. High brand awareness among the customers in US

Kay Jewelers Weaknesses

Here are the weaknesses in the Kay Jewelers SWOT Analysis:

1. Needs to increase the retail presence in the US as its penetration is less
2. Global penetration is low as compared to leading international players

Kay Jewelers Opportunities

Following are the Opportunities in Kay Jewelers SWOT Analysis:

1. US division’s ecommerce sales increased hence an opportunity to expand sales
2. Needs to invest in the social media websites like mobile applications to add to customer shopping experiences

3. Going international through franchising or tie-ups

Kay Jewelers Threats

The threats in the SWOT Analysis of Kay Jewelers are as mentioned:

1. Customer experience is constantly fluctuating since the preferences changes
2. Fluctuation in Gold prices

3. Changing govt policies and competitor threat

Kay Jewelers Competition
Kay Jewelers Competitors

Below are the top 3 competitors of Kay Jewelers:

1.Enzo Jewellery
3.Georg Jensen

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kay Jewelers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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