Published in Lifestyle and Retail category by MBA Skool Team
Oasis Clothing is one of the leading brands in the lifestyle and retail sector. Oasis Clothing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oasis Clothing:
The brand is known for its colorful prints and bright fashion.
The brand maintains an updatedwebsite and blog to connect with customers world wide
The brand belongs to premium segment and have maintained their product pricing and designs that way
The brand has international franchisees to cater international audience
Strong brand presence and market value
Above are the strengths in the SWOT Analysis of Oasis Clothing. The strengths of Oasis Clothing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oasis Clothing Weaknesses
The brand being among the elite brand is prone to recession and economic downturns
The brand hasn't been able to penetrate into international markets as compared to industry leaders
Limited advertisingdone for the brand
These were the weaknesses in the Oasis Clothing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oasis Clothing Opportunities
The brand can be marketed well in fashion circuits
More sizes for clothes can be made
More global penetration
Above we covered the opportunities in Oasis Clothing SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oasis Clothing Threats
Other brands offer more styles and cuts
Similar products available in other brands thus switching cost is less.
The threats in the SWOT Analysis of Oasis Clothing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Oasis is known for their colorful and feminine prints
Oasis Clothing STP
Women having an interest in the latest trends style and fashion
Young women from the upper middle class
Young female fashion
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Oasis Clothing. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute