Oasis Clothing SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7311

SWOT Analysis of Oasis Clothing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oasis Clothing

Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

One day your prints will come


Oasis is known for their  colorful and feminine  prints

Oasis Clothing STP


Women having an interest in the latest trends style  and fashion

Target group

Young women from the upper middle class


Young female fashion

Oasis Clothing SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oasis Clothing :

1.The brand is known for its colorful prints and bright fashion.

2.The brand maintains an updated  website and blog to connect with customers world wide

3. The brand belongs to premium segment and have maintained their product pricing and designs that way

4. The brand has international franchisees to cater international audience

5. Strong brand presence and market value


1.The brand being among the elite brand is prone to recession and economic downturns

2. The brand hasn't been able to penetrate into international markets as compared to industry leaders

3. Limited advertising  done for the brand


1.The brand can be marketed well in fashion circuits

2. More sizes for clothes can be made

3. More global penetration


1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less.

Oasis Clothing Competition


Below are the 2 main Oasis Clothing competitors :


2. Banana Republic

The brandguide table above concludes the Oasis Clothing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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