Oasis Clothing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Oasis Clothing SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Oasis Clothing, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oasis Clothing to benchmark its business & performance as compared to the competitors, and make strategic improvements. Oasis Clothing is one of the leading brands in the lifestyle and retail sector.

The article below lists the Oasis Clothing SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oasis Clothing SWOT Analysis:

SWOT Analysis of Oasis Clothing

For Oasis Clothing, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oasis Clothing Strengths

The strengths of Oasis Clothing looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oasis Clothing :

1.The brand is known for its colorful prints and bright fashion.

2.The brand maintains an updated  website and blog to connect with customers world wide

3. The brand belongs to premium segment and have maintained their product pricing and designs that way

4. The brand has international franchisees to cater international audience

5. Strong brand presence and market value

Oasis Clothing Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oasis Clothing SWOT Analysis:

1.The brand being among the elite brand is prone to recession and economic downturns

2. The brand hasn't been able to penetrate into international markets as compared to industry leaders

3. Limited advertising  done for the brand

Oasis Clothing Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oasis Clothing SWOT Analysis:

1.The brand can be marketed well in fashion circuits

2. More sizes for clothes can be made

3. More global penetration

Oasis Clothing Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oasis Clothing are as mentioned:

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less.

Oasis Clothing Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Oasis Clothing:


2. Banana Republic

Hence this concludes the Oasis Clothing SWOT analysis.

Continue reading more about the brand/company.

About Oasis Clothing

Oasis Clothing Overview
Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

One day your prints will come


Oasis is known for their  colorful and feminine  prints

Oasis Clothing STP

Women having an interest in the latest trends style  and fashion

Target group

Young women from the upper middle class


Young female fashion

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oasis Clothing. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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