Oasis Clothing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Oasis Clothing analyses the brand by its strengths, weaknesses, opportunities & threats. In Oasis Clothing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oasis Clothing to benchmark its business & performance as compared to the competitors. Oasis Clothing is one of the leading brands in the lifestyle and retail sector.

The table below lists the Oasis Clothing SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oasis Clothing competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Oasis Clothing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oasis Clothing Brand Analysis
Parent company

Aurora

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

One day your prints will come

Usp

Oasis is known for their  colorful and feminine  prints

Oasis Clothing STP
Segment

Women having an interest in the latest trends style  and fashion

Target group

Young women from the upper middle class

Positioning

Young female fashion

SWOT Analysis of Oasis Clothing
Oasis Clothing Strengths

Below are the Strengths in the SWOT Analysis of Oasis Clothing:

1.The brand is known for its colorful prints and bright fashion.

2.The brand maintains an updated  website and blog to connect with customers world wide

3. The brand belongs to premium segment and have maintained their product pricing and designs that way

4. The brand has international franchisees to cater international audience

5. Strong brand presence and market value

Oasis Clothing Weaknesses

Here are the weaknesses in the Oasis Clothing SWOT Analysis:

1.The brand being among the elite brand is prone to recession and economic downturns

2. The brand hasn't been able to penetrate into international markets as compared to industry leaders

3. Limited advertising  done for the brand

Oasis Clothing Opportunities

Following are the Opportunities in Oasis Clothing SWOT Analysis:

1.The brand can be marketed well in fashion circuits

2. More sizes for clothes can be made

3. More global penetration

Oasis Clothing Threats

The threats in the SWOT Analysis of Oasis Clothing are as mentioned:

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less.

Oasis Clothing Competition
Oasis Clothing Competitors

Below are the top 2 competitors of Oasis Clothing:

1.GAP

2. Banana Republic


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oasis Clothing. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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