Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Oasis Clothing analyses the brand by its strengths, weaknesses, opportunities & threats. In Oasis Clothing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Oasis Clothing to benchmark its business & performance as compared to the competitors. Oasis Clothing is one of the leading brands in the lifestyle and retail sector.
The article below lists the Oasis Clothing SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oasis Clothing SWOT Analysis:
For Oasis Clothing, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Oasis Clothing Strengths
The strengths of Oasis Clothing looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oasis Clothing :
1.The brand is known for its colorful prints and bright fashion.
2.The brand maintains an updated website and blog to connect with customers world wide
3. The brand belongs to premium segment and have maintained their product pricing and designs that way
4. The brand has international franchisees to cater international audience
5. Strong brand presence and market value
Oasis Clothing Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oasis Clothing SWOT Analysis:
1.The brand being among the elite brand is prone to recession and economic downturns
2. The brand hasn't been able to penetrate into international markets as compared to industry leaders
3. Limited advertising done for the brand
Oasis Clothing Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oasis Clothing SWOT Analysis:
1.The brand can be marketed well in fashion circuits
2. More sizes for clothes can be made
3. More global penetration
Oasis Clothing Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oasis Clothing are as mentioned:
1.Other brands offer more styles and cuts
2.Similar products available in other brands thus switching cost is less.
Oasis Clothing Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Oasis Clothing:
Oasis is known for their colorful and feminine prints
Oasis Clothing STP
Women having an interest in the latest trends style and fashion
Young women from the upper middle class
Young female fashion
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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