Published in Lifestyle and Retail category by MBA Skool Team
Ralph Lauren is one of the leading brands in the lifestyle and retail sector. Ralph Lauren SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ralph Lauren:
The brand has various sub brands like Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren etc each specializing into a product.
The company has a high brand recognition and customer loyalty
Polo Ralph Lauren has a low debt to capital ratio that provides financial strength, which allows for future growth.
The company reaches wide customer base through its relationship with large department stores from Europe to Asia and America, and more than 20,000+ employees
Ralph Lauren's retail segment has nearly 500 retail and factory outlet stores worldwide, as well as the company's online store.
Ralph Lauren sponsors Wimbledon and dresses all of the line and ball girls and boys in their brand clothing, clearly showing the iconic and memorable horse design
Excellent advertising and branding makes it a high brand recall brand
The brand has also perfumes, watches, fine jewellery etc
Since its inception in 1967, the brand has a strong & classic legacy of being a premium brand
The company has a strong financial position, with annual revenues more than $150 billion
Ralph Lauren company has also contributed to the society through its philanthropic arm
The brand has a good presence online via social media engagement, online ad campaigns and digital marketing
Above are the strengths in the SWOT Analysis of Ralph Lauren. The strengths of Ralph Lauren looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ralph Lauren Weaknesses
Being an international brand, fluctuating exchange rates have a substantial impact on sales and also piracy and fake imitations are an issue
Ralph Lauren faces trouble from fake imitations which affects brand name and business
These were the weaknesses in the Ralph Lauren SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ralph Lauren company is known for its wide range of products ranging from home décor to clothing.
Ralph Lauren STP
Classy urban premium apparel and accessories
Men and women from the urban premium class
Ralph Lauren is a one stop shop for home décor, clothing and accessories
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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