Ralph Lauren SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Ralph Lauren analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ralph Lauren SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ralph Lauren to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ralph Lauren is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ralph Lauren competitors and includes Ralph Lauren target market, segmentation, positioning & Unique Selling Proposition (USP).

Ralph Lauren SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ralph Lauren Brand Analysis
Parent company

Ralph Lauren

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

World of Ralph Lauren

Usp

Ralph Lauren company is known for its wide range of products ranging from home décor to clothing.

Ralph Lauren STP
Ralph Lauren Segmentation

Classy urban premium apparel and accessories

Target group

Men and women from the urban premium class

Ralph Lauren Positioning

Ralph Lauren is a one stop shop for home décor, clothing and accessories

Ralph Lauren SWOT Analysis
Ralph Lauren Strengths

Below are the Strengths in the SWOT Analysis of Ralph Lauren:

1.The brand has various sub brands like Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren etc each specializing into a product.

2.The company has a high brand recognition and customer loyalty

3. Polo Ralph Lauren has a low debt to capital ratio that provides financial strength, which allows for future growth.

4. The company reaches wide customer base through its relationship with large department stores from Europe to Asia and America, and more than 20,000+ employees

5. Ralph Lauren's retail segment has nearly 500 retail and factory outlet stores worldwide, as well as the company's online store.

6.Ralph Lauren sponsors Wimbledon and dresses all of the line and ball girls and boys in their brand clothing, clearly showing the iconic and memorable horse design

7. Excellent advertising and branding makes it a high brand recall brand

8. The brand has also perfumes, watches, fine jewellery etc

Ralph Lauren Weaknesses

Here are the weaknesses in the Ralph Lauren SWOT Analysis:

1.Being an international brand, fluctuating exchange rates have a substantial impact on sales and also piracy and fake imitations are an issue

2.Ralph Lauren faces trouble from fake imitations which affects brand name and business

Ralph Lauren Opportunities

Following are the Opportunities in Ralph Lauren SWOT Analysis:

1. Internet sales as a prime source of future growth can be looked by the company

2. Ralph Lauren can concentrate on development of private labels with department stores

3. The brand can advertise more to tap market especially in emerging economies

4. Tie-ups with fashion houses, hotel chains to boost business among elite clients

Ralph Lauren Threats

The threats in the SWOT Analysis of Ralph Lauren are as mentioned:

1. Similar products available in other brands thus switching cost is less

2. Global currency fluctuations affect performance

3. Popular brands of Ralph Lauren face an issue of fake imitations

Ralph Lauren Competition
Competitors

Below are the top 11 Ralph Lauren competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Gucci

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ralph Lauren. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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