Agnes B SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7581

SWOT analysis of Agnes B analyses the brand/company with its strengths, weaknesses, opportunities & threats. Agnes B is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Agnes B competitors and elaborates Agnes B segmentation, targeting, positioning & USP.

Agnes B

Parent Company

Agnes B


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Save the Date


Exclusive designer wear

Agnes B STP


Fashion conscious men and women in the age group 0f 25-45

Target Group

Young urban upper middle class men and women


A complete urban lifestyle brand.

Agnes B SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agnes B. Strengths are:

1.Strong brand presence with over 200 boutiques spread over 3 continents in 12 countries.
2. The brand has an exclusive online store which it uses to sell select merchandise.
3. The brand has diversified into footwear, fragrances and eyewear to make it a complete urban lifestyle brand.
4. The brand has taken up several green initiatives like using recycled materials for its products and packaging and has formed a green committee for it.

5. The brand also undertakes several CSR initiatives for fighting AIDS with initiatives like Help Yourself which have been successful.
6. The brand along with products has also diversified into services like restaurants, cafes , flower shops, wedding organizers which is unique to the brand.


Here are the weaknesses in the Agnes B SWOT Analysis:

1. The brand has not indulged in any advertisements and promotions unlike its competitors.
2. The brand has limited presence in emerging economies which are huge markets


Following are the Opportunities in Agnes B SWOT Analysis:

1. The brand can concentrate on new emerging markets like India and China which has growing potential clientele for their products.
2. The brand with its range of products and services can also look forward to innovating new retail formats.
3. Tie-ups with fashion houses to increase visibility


The threats in the SWOT Analysis of Agnes B are as mentioned:

1. The brand faces threat from the highly fragmented fashion industry where there is a high bargaining power of buyers and low brand loyalty.
2. The brand can also feel the crunch with the market recessions and reduced spending on lifestyle products.
3. The foray of various fashion designers into this segment also increases the competitive space.

Agnes B Competition


Below are the top 3 Agnes B competitors:

1. Louis Vuitton
2. Burberry
3. Prada

The brandguide table above concludes the Agnes B SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Agnes B. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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