Agnes B SWOT Analysis, Competitors & USP
SWOT analysis of Agnes B analyses the brand by its strengths, weaknesses, opportunities & threats. In Agnes B SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Agnes B to benchmark its business & performance as compared to the competitors. Agnes B is one of the leading brands in the lifestyle and retail sector.
The table below lists the Agnes B SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agnes B competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Agnes B Brand Analysis | |
|---|---|
| Parent Company |
Agnes B |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Save the Date |
| USP |
Exclusive designer wear |
| Agnes B STP | |
| Segment |
Fashion conscious men and women in the age group 0f 25-45 |
| Target Group |
Young urban upper middle class men and women |
| Positioning |
A complete urban lifestyle brand. |
| SWOT Analysis of Agnes B | |
| Agnes B Strengths |
Below are the Strengths in the SWOT Analysis of Agnes B: 1.Strong brand presence with over 200 boutiques spread over 3 continents in 12 countries. 5. The brand also undertakes several CSR initiatives for fighting AIDS with initiatives like Help Yourself which have been successful. |
| Agnes B Weaknesses |
Here are the weaknesses in the Agnes B SWOT Analysis: 1. The brand has not indulged in any advertisements and promotions unlike its competitors. |
| Agnes B Opportunities |
Following are the Opportunities in Agnes B SWOT Analysis: 1. The brand can concentrate on new emerging markets like India and China which has growing potential clientele for their products. |
| Agnes B Threats |
The threats in the SWOT Analysis of Agnes B are as mentioned: 1. The brand faces threat from the highly fragmented fashion industry where there is a high bargaining power of buyers and low brand loyalty. |
| Agnes B Competition | |
| Agnes B Competitors |
Below are the top 3 competitors of Agnes B: 1. Louis Vuitton |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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