Published in Lifestyle and Retail category by MBA Skool Team
Agnes B is one of the leading brands in the lifestyle and retail sector. Agnes B SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Agnes B:
Strong brand presence with over 200 boutiques spread over 3 continents in 12 countries.
The brand has an exclusive online store which it uses to sell select merchandise.
The brand has diversified into footwear, fragrances and eyewear to make it a complete urban lifestyle brand.
The brand has taken up several green initiatives like using recycled materials for its products and packaging and has formed a green committee for it.
The brand also undertakes several CSR initiatives for fighting AIDS with initiatives like Help Yourself which have been successful.
The brand along with products has also diversified into services like restaurants, cafes , flower shops, wedding organizers which is unique to the brand.
Above are the strengths in the SWOT Analysis of Agnes B. The strengths of Agnes B looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Agnes B Weaknesses
The brand has not indulged in any advertisements and promotions unlike its competitors.
The brand has limited presence in emerging economies which are huge markets
These were the weaknesses in the Agnes B SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Agnes B Opportunities
The brand can concentrate on new emerging markets like India and China which has growing potential clientele for their products.
The brand with its range of products and services can also look forward to innovating new retail formats.
Tie-ups with fashion houses to increase visibility
Above we covered the opportunities in Agnes B SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Agnes B Threats
The brand faces threat from the highly fragmented fashion industry where there is a high bargaining power of buyers and low brand loyalty.
The brand can also feel the crunch with the market recessions and reduced spending on lifestyle products.
The foray of various fashion designers into this segment also increases the competitive space.
The threats in the SWOT Analysis of Agnes B are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Fashion conscious men and women in the age group 0f 25-45
Young urban upper middle class men and women
A complete urban lifestyle brand.
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