SWOT analysis of Hollister analyses the brand by its strengths, weaknesses, opportunities & threats. In Hollister SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hollister to benchmark its business & performance as compared to the competitors. Hollister is one of the leading brands in the lifestyle and retail sector.
The table below lists the Hollister SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hollister competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Hollister Brand Analysis | |
---|---|
Parent Company |
Abercrombie & Fitch Co. brand |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
1922 |
USP |
Complete lifestyle brand for teens |
Hollister STP | |
Segment |
Young fashion concious teens looking for vibrant apparel |
Target Group |
Young boys and girls from the upper middle class |
Positioning |
True American lifestyle brand |
SWOT Analysis of Hollister | |
Hollister Strengths |
Below are the Strengths in the SWOT Analysis of Hollister: 1.Launched in 2000 the brand has captured the attention of teens through its unique way of direct advertising which it terms as “walking self-marketing” which is achieved by the large screen-print of the brand on its merchandise and fictional establishment dates which gives the brand a century long legacy. 5. The brand has its flagship stores in USA and Canada and operates through MBO’s in Europe and the Middle-East. |
Hollister Weaknesses |
Here are the weaknesses in the Hollister SWOT Analysis: 1.The brand is mostly restricted to US and has little global penetration |
Hollister Opportunities |
Following are the Opportunities in Hollister SWOT Analysis: 1. The brand with its growing reputation can set up concept stores outside USA which are a highlight of the brand. |
Hollister Threats |
The threats in the SWOT Analysis of Hollister are as mentioned: 1. The brand is a known entity in USA and faces identity issues outside it. |
Hollister Competition | |
Hollister Competitors |
Below are the top 2 competitors of Hollister: 1.Ruehl |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hollister. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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