Hollister SWOT Analysis, Competitors & USP

Hollister SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hollister, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hollister to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hollister is one of the leading brands in the lifestyle and retail sector.

The article below lists the Hollister SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hollister SWOT Analysis:

SWOT Analysis of Hollister

For Hollister, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hollister Strengths

The strengths of Hollister looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hollister :

1.Launched in 2000 the brand has captured the attention of teens through its unique way of direct advertising which it terms as “walking self-marketing” which is achieved by the large screen-print of the brand on its merchandise and fictional establishment dates which gives the brand a century long legacy.
2. Brand portrays itself as the true brand from South California wherein all its merchandise are named after the famous beaches of the area.
3. The brand maintains a lower price point than its parent company which gives it a mass appeal.
4. The brands retail outlets which have concepts like video walls, electronic posters have been popular all over the country thereby the brand being rated among the top 5 lifestyle brands in USA.

5. The brand has its flagship stores in USA and Canada and operates through MBO’s in Europe and the Middle-East.

Hollister Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hollister SWOT Analysis:

1.The brand is mostly restricted to US and has little global penetration
2. The brand has faced several controversies with it being accused of not following several regulations in its retail stores.

Hollister Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hollister SWOT Analysis:

1. The brand with its growing reputation can set up concept stores outside USA which are a highlight of the brand.
2.The brand can concentrate on expanding in emerging markets like India and Africa where teens have growing spending power.

Hollister Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hollister are as mentioned:

1. The brand is a known entity in USA and faces identity issues outside it.
2. The current array of counterfeit products pose a great challenge for the brand.
3. The fluctuations in the currency of various countries would make it difficult for the brand to maintain the economies of scale.

Hollister Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Hollister:

1.Ruehl
2. Gilly Hicks

Hence this concludes the Hollister SWOT analysis.

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About Hollister

Hollister Overview
Parent Company	Abercrombie & Fitch Co. brand
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	1922
USP	Complete lifestyle brand for teens
Hollister STP
Segmentation	Young fashion concious teens looking for vibrant apparel
Target Market	Young boys and girls from the upper middle class
Positioning	True American lifestyle brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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