Published in Lifestyle and Retail category by MBA Skool Team
Hollister is one of the leading brands in the lifestyle and retail sector. Hollister SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hollister:
Launched in 2000 the brand has captured the attention of teens through its unique way of direct advertising which it terms as “walking self-marketing” which is achieved by the large screen-print of the brand on its merchandise and fictional establishment dates which gives the brand a century long legacy.
Brand portrays itself as the true brand from South California wherein all its merchandise are named after the famous beaches of the area.
The brand maintains a lower price point than its parent company which gives it a mass appeal.
The brands retail outlets which have concepts like video walls, electronic posters have been popular all over the country thereby the brand being rated among the top 5 lifestyle brands in USA.
The brand has its flagship stores in USA and Canada and operates through MBO’s in Europe and the Middle-East.
Above are the strengths in the SWOT Analysis of Hollister. The strengths of Hollister looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand is mostly restricted to US and has little global penetration
The brand has faced several controversies with it being accused of not following several regulations in its retail stores.
These were the weaknesses in the Hollister SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Young fashion concious teens looking for vibrant apparel
Young boys and girls from the upper middle class
True American lifestyle brand
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