Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Hollister analyses the brand by its strengths, weaknesses, opportunities & threats. In Hollister SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hollister to benchmark its business & performance as compared to the competitors. Hollister is one of the leading brands in the lifestyle and retail sector.
The table below lists the Hollister SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hollister competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Young fashion concious teens looking for vibrant apparel
Young boys and girls from the upper middle class
True American lifestyle brand
SWOT Analysis of Hollister
Below are the Strengths in the SWOT Analysis of Hollister:
1.Launched in 2000 the brand has captured the attention of teens through its unique way of direct advertising which it terms as “walking self-marketing” which is achieved by the large screen-print of the brand on its merchandise and fictional establishment dates which gives the brand a century long legacy. 2. Brand portrays itself as the true brand from South California wherein all its merchandise are named after the famous beaches of the area. 3. The brand maintains a lower price point than its parent company which gives it a mass appeal. 4. The brands retail outlets which have concepts like video walls, electronic posters have been popular all over the country thereby the brand being rated among the top 5 lifestyle brands in USA.
5. The brand has its flagship stores in USA and Canada and operates through MBO’s in Europe and the Middle-East.
Here are the weaknesses in the Hollister SWOT Analysis:
1.The brand is mostly restricted to US and has little global penetration 2. The brand has faced several controversies with it being accused of not following several regulations in its retail stores.
Following are the Opportunities in Hollister SWOT Analysis:
1. The brand with its growing reputation can set up concept stores outside USA which are a highlight of the brand. 2.The brand can concentrate on expanding in emerging markets like India and Africa where teens have growing spending power.
The threats in the SWOT Analysis of Hollister are as mentioned:
1. The brand is a known entity in USA and faces identity issues outside it. 2. The current array of counterfeit products pose a great challenge for the brand. 3. The fluctuations in the currency of various countries would make it difficult for the brand to maintain the economies of scale.
Below are the top 2 competitors of Hollister:
1.Ruehl 2. Gilly Hicks
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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