Published in Lifestyle and Retail category by MBA Skool Team
Zara is one of the leading brands in the lifestyle and retail sector. Zara SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Zara:
Zara have more than 2000 stores all over the world
Part of one of the most biggest Spanish retailers in the world
Zara have a well established brand name worldwide
Their supply chain management is extremely low cost as well as most of their processes like operations, manufacturing are all vertically integrated
Strong online presence through their own website and other ecommerce platforms makes Zara a popular brand name
Clothes are produced at a competitive price with the most innovative and fashionable designs
Zara offers extremely trendy, well designed and fast delivery of new products
Apart from clothes, Zara also offers handbags, shows etc.
Above are the strengths in the SWOT Analysis of Zara. The strengths of Zara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited marketing and advertising as compared to some other brands
High competition for Zara means limited market share and high brand switching
Zara is perceived to be an expensive brand
Zara is not very active in the online space though it is available through online channels with partners
These were the weaknesses in the Zara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Zara offers perfect combination of high end, chic clothing at premium prices
Clothes for people with a combination attitude of work and play
People with Medium to high purchasing power who love to look glamorous at all times
Zara offers classy high quality clothes based on consumer trends
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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