Zara SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Zara analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zara SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zara to benchmark its business & performance as compared to the competitors and industry. As of 2020, Zara is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zara competitors and includes Zara target market, segmentation, positioning & Unique Selling Proposition (USP).

Zara SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Zara Brand Analysis
Parent Company

Inditex Group

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Zara

USP

Zara offers perfect combination of high end, chic clothing at premium prices

Zara STP
Zara Segmentation

Clothes for people with a combination attitude of work and play

Zara Target Market

People with Medium to high purchasing power who love to look glamorous at all times

Zara Positioning

Zara offers classy high quality clothes based on consumer trends

Zara SWOT Analysis
Zara Strengths

Below are the Strengths in the SWOT Analysis of Zara:

1. Zara have more than 2000 stores all over the world

2. Part of one of the most biggest Spanish retailers in the world

3. Zara have a well established brand name worldwide

4. Their supply chain management is extremely low cost as well as most of their processes like operations, manufacturing are all vertically integrated

5. Strong online presence through their own website and other ecommerce platforms makes Zara a popular brand name

6. Clothes are produced at a competitive price with the most innovative and fashionable designs

7. Zara offers extremely trendy, well designed and fast delivery of new products

8. Apart from clothes, Zara also offers handbags, shows etc

Zara Weaknesses

Here are the weaknesses in the Zara SWOT Analysis:

1. Limited marketing and advertising as compared to some other brands

2, High competition for Zara means limited market share and high brand switching

Zara Opportunities

Following are the Opportunities in Zara SWOT Analysis:

1.There are more global markets which Zara can explore

2.They can also enter into segments and expand those areas where they haven’t

3.Online marketing and ecommerce is gaining importance which can be tapped by Zara

Zara Threats

The threats in the SWOT Analysis of Zara are as mentioned:

1. The high end fashion merchandisers can be a major threat to them

2. Economic downturn can also be a threat to their target segment

3. There is a large amount of consumer switching taking place

4. Fake imitations can decline the sale of Zara products and hurt business

Zara Competition
Competitors

Below are the top 12 Zara competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Gucci

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

12. H&M


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zara. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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