L.L. Bean SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

L.L. Bean SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of L.L. Bean, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

L.L. Bean is one of the leading brands in the lifestyle and retail sector. The article below lists the L.L. Bean SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

L.L. Bean Strengths

The strengths of L.L. Bean looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of L.L. Bean :

1. A well established outdoor brand since a century
2. Has a global presence
3. Is a trusted brand in quality
4. Family owned company and hence the profit margins are more and corporate hassles are less

5. Good product portfolio and wide range

L.L. Bean Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the L.L. Bean SWOT Analysis:

1.Has to maintain its strong brand presence
2.Since has established a niche in outdoor, it will become difficult to diversify in new segments

3. Less international presence as compared to leading brands

L.L. Bean Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in L.L. Bean SWOT Analysis:

1.To become the brand known for outdoor all over the world with its hundred year heritage
2.To expand its business using the digital revolution

L.L. Bean Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of L.L. Bean are as mentioned:

1. Competition by expert companies
2.Ease of access to materials due to world converging into a global village

Read Similar SWOT analysis

Hence this concludes the L.L. Bean SWOT analysis.

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About L.L. Bean

L.L. Bean Overview
Parent Company

L.L Bean


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Classics with Practical Versalitiy


Quality apparel, outdoor equipment and expert advice

L.L. Bean STP

Men and Women who want quality and stylish outdoor apparel and equipment

Target Market

Urban upper middle class men and women


Classics  with Practical Versatility

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to L.L. Bean. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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