Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of L.L. Bean analyses the brand by its strengths, weaknesses, opportunities & threats. In L.L. Bean SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like L.L. Bean to benchmark its business & performance as compared to the competitors. L.L. Bean is one of the leading brands in the lifestyle and retail sector.
The table below lists the L.L. Bean SWOT (Strengths, Weaknesses, Opportunities, Threats), top L.L. Bean competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Quality apparel, outdoor equipment and expert advice
L.L. Bean STP
Men and Women who want quality and stylish outdoor apparel and equipment
Urban upper middle class men and women
Classics with Practical Versatility
SWOT Analysis of L.L. Bean
L.L. Bean Strengths
Below are the Strengths in the SWOT Analysis of L.L. Bean:
1. A well established outdoor brand since a century 2. Has a global presence 3. Is a trusted brand in quality 4. Family owned company and hence the profit margins are more and corporate hassles are less
5. Good product portfolio and wide range
L.L. Bean Weaknesses
Here are the weaknesses in the L.L. Bean SWOT Analysis:
1.Has to maintain its strong brand presence 2.Since has established a niche in outdoor, it will become difficult to diversify in new segments
3. Less international presence as compared to leading brands
L.L. Bean Opportunities
Following are the Opportunities in L.L. Bean SWOT Analysis:
1.To become the brand known for outdoor all over the world with its hundred year heritage 2.To expand its business using the digital revolution
L.L. Bean Threats
The threats in the SWOT Analysis of L.L. Bean are as mentioned:
1. Competition by expert companies 2.Ease of access to materials due to world converging into a global village
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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