Published in Lifestyle and Retail category by MBA Skool Team
L.L. Bean is one of the leading brands in the lifestyle and retail sector. L.L. Bean SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of L.L. Bean:
Family owned company and hence the profit margins are more and corporate hassles are less
Good product portfolio and wide range
Above are the strengths in the SWOT Analysis of L.L. Bean. The strengths of L.L. Bean looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
L.L. Bean Weaknesses
Has to maintain its strong brand presence
Since has established a niche in outdoor, it will become difficult to diversify in new segments
Less international presence as compared to leading brands
These were the weaknesses in the L.L. Bean SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
L.L. Bean Opportunities
To become the brand known for outdoor all over the world with its hundred year heritage
To expand its business using the digital revolution
Above we covered the opportunities in L.L. Bean SWOT Analysis. The opportunities for any brand can include prospects of future growth.
L.L. Bean Threats
Competition by expert companies
Ease of access to materials due to world converging into a global village
The threats in the SWOT Analysis of L.L. Bean are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Quality apparel, outdoor equipment and expert advice
L.L. Bean STP
Men and Women who want quality and stylish outdoor apparel and equipment
Urban upper middle class men and women
Classics with Practical Versatility
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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