L.L. Bean SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of L.L. Bean analyses the brand by its strengths, weaknesses, opportunities & threats. In L.L. Bean SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like L.L. Bean to benchmark its business & performance as compared to the competitors. L.L. Bean is one of the leading brands in the lifestyle and retail sector.

The article below lists the L.L. Bean SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the L.L. Bean SWOT Analysis:

SWOT Analysis of L.L. Bean

For L.L. Bean, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

L.L. Bean Strengths

The strengths of L.L. Bean looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of L.L. Bean :

1. A well established outdoor brand since a century
2. Has a global presence
3. Is a trusted brand in quality
4. Family owned company and hence the profit margins are more and corporate hassles are less

5. Good product portfolio and wide range

L.L. Bean Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the L.L. Bean SWOT Analysis:

1.Has to maintain its strong brand presence
2.Since has established a niche in outdoor, it will become difficult to diversify in new segments

3. Less international presence as compared to leading brands

L.L. Bean Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in L.L. Bean SWOT Analysis:

1.To become the brand known for outdoor all over the world with its hundred year heritage
2.To expand its business using the digital revolution

L.L. Bean Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of L.L. Bean are as mentioned:

1. Competition by expert companies
2.Ease of access to materials due to world converging into a global village

L.L. Bean Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of L.L. Bean:

1. Columbia Sportswear

2. Eddie Bauer

3. Timberland

4. J.Crew

Hence this concludes the L.L. Bean SWOT analysis.

Continue reading more about the brand/company.

About L.L. Bean

L.L. Bean Overview
Parent Company

L.L Bean


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Classics with Practical Versalitiy


Quality apparel, outdoor equipment and expert advice

L.L. Bean STP

Men and Women who want quality and stylish outdoor apparel and equipment

Target Market

Urban upper middle class men and women


Classics  with Practical Versatility

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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