A.Lange & Sohne SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

A.Lange & Sohne SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of A.Lange & Sohne, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A.Lange & Sohne to benchmark its business & performance as compared to the competitors, and make strategic improvements. A.Lange & Sohne is one of the leading brands in the lifestyle and retail sector.

The article below lists the A.Lange & Sohne SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the A.Lange & Sohne SWOT Analysis:

SWOT Analysis of A.Lange & Sohne

For A.Lange & Sohne, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

A.Lange & Sohne Strengths

The strengths of A.Lange & Sohne looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of A.Lange & Sohne :

1. The watches of the brand are known to be one of the most accurate watches in the world

2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand

3.Thecompany has won more than 140 international awards in fine watchmaking

4. German watchmaking is well-respected around the world

5. The brand has presence and points-of-sale in more than 50 countries around the world

A.Lange & Sohne Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the A.Lange & Sohne SWOT Analysis:

1. Top-of-the-mind-recall for the watch is low as compared to its competitors

2. The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands

A.Lange & Sohne Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in A.Lange & Sohne SWOT Analysis:

1. An exclusive women’s range of watches can open opportunities for extending the TG

2. Expanding the markets to developing economies which have witnessed high growth in luxury segment

A.Lange & Sohne Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2. Growing cost competition, even in the luxury segment

A.Lange & Sohne Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of A.Lange & Sohne:

1. Piguet

2. Rolex

Hence this concludes the A.Lange & Sohne SWOT analysis.

Continue reading more about the brand/company.

About A.Lange & Sohne

A.Lange & Sohne Overview
Parent Company

Lange Uhren GmbH , a subsidiary of Richemont SA


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Tradition neuester Stand / State of the art tradition


High quality fine design timepieces

A.Lange & Sohne STP

Luxury Segment watches

Target Market

High Income men and women


Mechanical watches of the future with the ideals of the past

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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