A.Lange & Sohne SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6346

SWOT analysis of A.Lange & Sohne analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A.Lange & Sohne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A.Lange & Sohne to benchmark its business & performance as compared to the competitors and industry. A.Lange & Sohne is one of the leading brands in the lifestyle and retail sector. The table below also lists the top A.Lange & Sohne competitors and elaborates A.Lange & Sohne market segmentation, target group, positioning & Unique Selling Proposition (USP).

A.Lange & Sohne SWOT, Competitors, Marketing STP & Brand analysis Table
A.Lange & Sohne Brand Analysis
Parent Company

Lange Uhren GmbH , a subsidiary of Richemont SA


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Tradition neuester Stand / State of the art tradition


High quality fine design timepieces

A.Lange & Sohne STP

Luxury Segment watches

Target Group

High Income men and women


Mechanical watches of the future with the ideals of the past

A.Lange & Sohne SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A.Lange & Sohne. Strengths are:

1. The watches of the brand are known to be one of the most accurate watches in the world

2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand

3.Thecompany has won more than 140 international awards in fine watchmaking

4. German watchmaking is well-respected around the world

5. The brand has presence and points-of-sale in more than 50 countries around the world


Here are the weaknesses in the A.Lange & Sohne SWOT Analysis:

1. Top-of-the-mind-recall for the watch is low as compared to its competitors

2. The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands


Following are the Opportunities in A.Lange & Sohne SWOT Analysis:

1. An exclusive women’s range of watches can open opportunities for extending the TG

2. Expanding the markets to developing economies which have witnessed high growth in luxury segment


The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2. Growing cost competition, even in the luxury segment

A.Lange & Sohne Competition

Below are the top 2 A.Lange & Sohne competitors:

1. Piguet

2. Rolex

The brandguide table above concludes the A.Lange & Sohne SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A.Lange & Sohne. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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