A.Lange & Sohne SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of A.Lange & Sohne analyses the brand by its strengths, weaknesses, opportunities & threats. In A.Lange & Sohne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A.Lange & Sohne to benchmark its business & performance as compared to the competitors. A.Lange & Sohne is one of the leading brands in the lifestyle and retail sector.

The table below lists the A.Lange & Sohne SWOT (Strengths, Weaknesses, Opportunities, Threats), top A.Lange & Sohne competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

A.Lange & Sohne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A.Lange & Sohne Brand Analysis
Parent Company

Lange Uhren GmbH , a subsidiary of Richemont SA


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Tradition neuester Stand / State of the art tradition


High quality fine design timepieces

A.Lange & Sohne STP

Luxury Segment watches

Target Group

High Income men and women


Mechanical watches of the future with the ideals of the past

SWOT Analysis of A.Lange & Sohne
A.Lange & Sohne Strengths

Below are the Strengths in the SWOT Analysis of A.Lange & Sohne:

1. The watches of the brand are known to be one of the most accurate watches in the world

2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand

3.Thecompany has won more than 140 international awards in fine watchmaking

4. German watchmaking is well-respected around the world

5. The brand has presence and points-of-sale in more than 50 countries around the world

A.Lange & Sohne Weaknesses

Here are the weaknesses in the A.Lange & Sohne SWOT Analysis:

1. Top-of-the-mind-recall for the watch is low as compared to its competitors

2. The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands

A.Lange & Sohne Opportunities

Following are the Opportunities in A.Lange & Sohne SWOT Analysis:

1. An exclusive women’s range of watches can open opportunities for extending the TG

2. Expanding the markets to developing economies which have witnessed high growth in luxury segment

A.Lange & Sohne Threats

The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2. Growing cost competition, even in the luxury segment

A.Lange & Sohne Competition
A.Lange & Sohne Competitors

Below are the top 2 competitors of A.Lange & Sohne:

1. Piguet

2. Rolex

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A.Lange & Sohne. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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