A.Lange & Sohne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of A.Lange & Sohne analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A.Lange & Sohne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A.Lange & Sohne to benchmark its business & performance as compared to the competitors and industry. As of 2020, A.Lange & Sohne is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top A.Lange & Sohne competitors and includes A.Lange & Sohne target market, segmentation, positioning & Unique Selling Proposition (USP).

A.Lange & Sohne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A.Lange & Sohne Brand Analysis
Parent Company

Lange Uhren GmbH , a subsidiary of Richemont SA

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Tradition neuester Stand / State of the art tradition

USP

High quality fine design timepieces

A.Lange & Sohne STP
A.Lange & Sohne Segmentation

Luxury Segment watches

A.Lange & Sohne Target Market

High Income men and women

A.Lange & Sohne Positioning

Mechanical watches of the future with the ideals of the past

A.Lange & Sohne SWOT Analysis
A.Lange & Sohne Strengths

Below are the Strengths in the SWOT Analysis of A.Lange & Sohne:

1. The watches of the brand are known to be one of the most accurate watches in the world

2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand

3.Thecompany has won more than 140 international awards in fine watchmaking

4. German watchmaking is well-respected around the world

5. The brand has presence and points-of-sale in more than 50 countries around the world

A.Lange & Sohne Weaknesses

Here are the weaknesses in the A.Lange & Sohne SWOT Analysis:

1. Top-of-the-mind-recall for the watch is low as compared to its competitors

2. The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands

A.Lange & Sohne Opportunities

Following are the Opportunities in A.Lange & Sohne SWOT Analysis:

1. An exclusive women’s range of watches can open opportunities for extending the TG

2. Expanding the markets to developing economies which have witnessed high growth in luxury segment

A.Lange & Sohne Threats

The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2. Growing cost competition, even in the luxury segment

A.Lange & Sohne Competition
Competitors

Below are the top 2 A.Lange & Sohne competitors:

1. Piguet

2. Rolex


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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