A.Lange & Sohne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Lange Uhren GmbH , a subsidiary of Richemont SA

Watches and Accessories

Lifestyle and Retail

Tradition neuester Stand / State of the art tradition

High quality fine design timepieces

Luxury Segment watches

High Income men and women

Mechanical watches of the future with the ideals of the past

Below are the Strengths in the SWOT Analysis of A.Lange & Sohne:

1. The watches of the brand are known to be one of the most accurate watches in the world

2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand

3.Thecompany has won more than 140 international awards in fine watchmaking

4. German watchmaking is well-respected around the world

5. The brand has presence and points-of-sale in more than 50 countries around the world

Here are the weaknesses in the A.Lange & Sohne SWOT Analysis:

1. Top-of-the-mind-recall for the watch is low as compared to its competitors

2. The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands

Following are the Opportunities in A.Lange & Sohne SWOT Analysis:

1. An exclusive women’s range of watches can open opportunities for extending the TG

2. Expanding the markets to developing economies which have witnessed high growth in luxury segment

The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned:

1. High recall competitive brands that have aggressive marketing and promotional strategies

2. Growing cost competition, even in the luxury segment

Below are the top 2 A.Lange & Sohne competitors:

1. Piguet

2. Rolex