A.Lange & Sohne SWOT Analysis, Competitors & USP
SWOT analysis of A.Lange & Sohne analyses the brand by its strengths, weaknesses, opportunities & threats. In A.Lange & Sohne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like A.Lange & Sohne to benchmark its business & performance as compared to the competitors. A.Lange & Sohne is one of the leading brands in the lifestyle and retail sector.
The table below lists the A.Lange & Sohne SWOT (Strengths, Weaknesses, Opportunities, Threats), top A.Lange & Sohne competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| A.Lange & Sohne Brand Analysis | |
|---|---|
| Parent Company |
Lange Uhren GmbH , a subsidiary of Richemont SA |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Tradition neuester Stand / State of the art tradition |
| USP |
High quality fine design timepieces |
| A.Lange & Sohne STP | |
| Segment |
Luxury Segment watches |
| Target Group |
High Income men and women |
| Positioning |
Mechanical watches of the future with the ideals of the past |
| SWOT Analysis of A.Lange & Sohne | |
| A.Lange & Sohne Strengths |
Below are the Strengths in the SWOT Analysis of A.Lange & Sohne: 1. The watches of the brand are known to be one of the most accurate watches in the world 2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand 3.Thecompany has won more than 140 international awards in fine watchmaking 4. German watchmaking is well-respected around the world 5. The brand has presence and points-of-sale in more than 50 countries around the world |
| A.Lange & Sohne Weaknesses |
Here are the weaknesses in the A.Lange & Sohne SWOT Analysis: 1. Top-of-the-mind-recall for the watch is low as compared to its competitors 2. The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands |
| A.Lange & Sohne Opportunities |
Following are the Opportunities in A.Lange & Sohne SWOT Analysis: 1. An exclusive women’s range of watches can open opportunities for extending the TG 2. Expanding the markets to developing economies which have witnessed high growth in luxury segment |
| A.Lange & Sohne Threats |
The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned: 1. High recall competitive brands that have aggressive marketing and promotional strategies 2. Growing cost competition, even in the luxury segment |
| A.Lange & Sohne Competition | |
| A.Lange & Sohne Competitors |
Below are the top 2 competitors of A.Lange & Sohne: 1. Piguet 2. Rolex |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A.Lange & Sohne. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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