Baume & Mercier SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Baume & Mercier analyses the brand by its strengths, weaknesses, opportunities & threats. In Baume & Mercier SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Baume & Mercier to benchmark its business & performance as compared to the competitors. Baume & Mercier is one of the leading brands in the lifestyle and retail sector.

The table below lists the Baume & Mercier SWOT (Strengths, Weaknesses, Opportunities, Threats), top Baume & Mercier competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Baume & Mercier SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Baume & Mercier Brand Analysis
Parent Company

Richemont group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Life is about moments


Aesthetically designed watches that are high quality

Baume & Mercier STP

Luxury watches Segment

Target Group

High Income Men and women


A watch that is part of life’s unique moments

SWOT Analysis of Baume & Mercier
Baume & Mercier Strengths

Below are the Strengths in the SWOT Analysis of Baume & Mercier:

1. The brands campaign Baume& Mercier& me was successful in building an effective brand image in the minds of the consumer

2. The brand has resorted to innovative marketing campaigns on digital mediums that have proved to be popular with the consumers

3. The special edition watches of Baume &Mercier are coveted among watch collectors

4. The brand has benefitted from the resources, marketing experience and the luxury brand image of the Richemont group

Baume & Mercier Weaknesses

Here are the weaknesses in the Baume & Mercier SWOT Analysis:

1. The brand does not have a brand recall as high as its competitors

2. Brand sales are affected by fake replicas

Baume & Mercier Opportunities

Following are the Opportunities in Baume & Mercier SWOT Analysis:

1. With its unique positioning, the brand can resort to extensive promotions, marketing and sponsorships to increase its brand recall among the consumers

2. The brand can improve its position in the luxury segment of developing economies by different startegies

3. Tie-ups with fashion houses and celebrities

Baume & Mercier Threats

The threats in the SWOT Analysis of Baume & Mercier are as mentioned:

1. Competitors with high brand recall threaten the sales and the brand awareness of the brand

2. The luxury segment in Swiss watchmaking is crowded with many known brands which are more ‘cost effective’ as they are considered to have high brand worth

Baume & Mercier Competition
Baume & Mercier Competitors

Below are the top 2 competitors of Baume & Mercier:

1. Rolex

2. Tag Heuer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Baume & Mercier. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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