Welder Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1815

SWOT Analysis of Welder Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Welder Watches

Parent Company

Uboat watches


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Welding of time/ Since 2075


Timeless timepieces that have a distinct identity



Mid to luxury watches segment

Target Group

High income urban youth


A brand that aims to project the future into the present

SWOT Analysis


1. In spite of being new in the market, the brand has made a mark in the industry with its distinct big watch dials

2. The watches are bulky, masculine and heavy duty in appearance that make them popular among men

3. The watches can be customised in terms of their belts, dials that add to their popularity

4. Wide range of product offering

5. Good quality of watches with stylish designs


1. The brand is perceived to be a weekend watch and that might keep series watch collectors and lovers at bay

2. The watches are distinct with a wide dial even in the women’s product category and hence limiting its consumers


1. The watches can be made more popular with promotional and marketing campaigns to further their positioning

2. The brand can have a separate product line for women to expand their consumer base

3. Increase global distribution and penetration


1. Threat from competitors

2. Fluctuating market scenarios means restricted purchasing by people

3. Fake or duplicate watches



1. Rado

2. Technomarine

The table above concludes the Welder Watches SWOT analysis along with its marketing and brand parameters.


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