Welder Watches SWOT Analysis, Competitors & USP
SWOT analysis of Welder Watches analyses the brand by its strengths, weaknesses, opportunities & threats. In Welder Watches SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Welder Watches to benchmark its business & performance as compared to the competitors. Welder Watches is one of the leading brands in the lifestyle and retail sector.
The table below lists the Welder Watches SWOT (Strengths, Weaknesses, Opportunities, Threats), top Welder Watches competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Welder Watches Brand Analysis | |
|---|---|
| Parent Company |
Uboat watches |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
The Welding of time/ Since 2075 |
| USP |
Timeless timepieces that have a distinct identity |
| Welder Watches STP | |
| Segment |
Mid to luxury watches segment |
| Target Group |
High income urban youth |
| Positioning |
A brand that aims to project the future into the present |
| SWOT Analysis of Welder Watches | |
| Welder Watches Strengths |
Below are the Strengths in the SWOT Analysis of Welder Watches: 1. In spite of being new in the market, the brand has made a mark in the industry with its distinct big watch dials 2. The watches are bulky, masculine and heavy duty in appearance that make them popular among men 3. The watches can be customised in terms of their belts, dials that add to their popularity 4. Wide range of product offering 5. Good quality of watches with stylish designs |
| Welder Watches Weaknesses |
Here are the weaknesses in the Welder Watches SWOT Analysis: 1. The brand is perceived to be a weekend watch and that might keep series watch collectors and lovers at bay 2. The watches are distinct with a wide dial even in the women’s product category and hence limiting its consumers |
| Welder Watches Opportunities |
Following are the Opportunities in Welder Watches SWOT Analysis: 1. The watches can be made more popular with promotional and marketing campaigns to further their positioning 2. The brand can have a separate product line for women to expand their consumer base 3. Increase global distribution and penetration |
| Welder Watches Threats |
The threats in the SWOT Analysis of Welder Watches are as mentioned: 1. Threat from competitors 2. Fluctuating market scenarios means restricted purchasing by people 3. Fake or duplicate watches |
| Welder Watches Competition | |
| Welder Watches Competitors |
Below are the top 2 competitors of Welder Watches: 1. Rado 2. Technomarine |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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