Welder Watches SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Welder Watches SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Welder Watches, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Welder Watches to benchmark its business & performance as compared to the competitors, and make strategic improvements. Welder Watches is one of the leading brands in the lifestyle and retail sector.

The article below lists the Welder Watches SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Welder Watches SWOT Analysis:

SWOT Analysis of Welder Watches

For Welder Watches, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Welder Watches Strengths

The strengths of Welder Watches looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Welder Watches :

1. In spite of being new in the market, the brand has made a mark in the industry with its distinct big watch dials

2. The watches are bulky, masculine and heavy duty in appearance that make them popular among men

3. The watches can be customised in terms of their belts, dials that add to their popularity

4. Wide range of product offering

5. Good quality of watches with stylish designs

Welder Watches Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Welder Watches SWOT Analysis:

1. The brand is perceived to be a weekend watch and that might keep series watch collectors and lovers at bay

2. The watches are distinct with a wide dial even in the women’s product category and hence limiting its consumers

Welder Watches Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Welder Watches SWOT Analysis:

1. The watches can be made more popular with promotional and marketing campaigns to further their positioning

2. The brand can have a separate product line for women to expand their consumer base

3. Increase global distribution and penetration

Welder Watches Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Welder Watches are as mentioned:

1. Threat from competitors

2. Fluctuating market scenarios means restricted purchasing by people

3. Fake or duplicate watches

Welder Watches Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Welder Watches:

1. Rado

2. Technomarine

Hence this concludes the Welder Watches SWOT analysis.

Continue reading more about the brand/company.

About Welder Watches

Welder Watches Overview
Parent Company

Uboat watches


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Welding of time/ Since 2075


Timeless timepieces that have a distinct identity

Welder Watches STP

Mid to luxury watches segment

Target Market

High income urban youth


A brand that aims to project the future into the present

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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