Welder Watches SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Uboat watches

Watches and Accessories

Lifestyle and Retail

The Welding of time/ Since 2075

Timeless timepieces that have a distinct identity

Mid to luxury watches segment

High income urban youth

A brand that aims to project the future into the present

Below are the Strengths in the SWOT Analysis of Welder Watches:

1. In spite of being new in the market, the brand has made a mark in the industry with its distinct big watch dials

2. The watches are bulky, masculine and heavy duty in appearance that make them popular among men

3. The watches can be customised in terms of their belts, dials that add to their popularity

4. Wide range of product offering

5. Good quality of watches with stylish designs

Here are the weaknesses in the Welder Watches SWOT Analysis:

1. The brand is perceived to be a weekend watch and that might keep series watch collectors and lovers at bay

2. The watches are distinct with a wide dial even in the women’s product category and hence limiting its consumers

Following are the Opportunities in Welder Watches SWOT Analysis:

1. The watches can be made more popular with promotional and marketing campaigns to further their positioning

2. The brand can have a separate product line for women to expand their consumer base

3. Increase global distribution and penetration

The threats in the SWOT Analysis of Welder Watches are as mentioned:

1. Threat from competitors

2. Fluctuating market scenarios means restricted purchasing by people

3. Fake or duplicate watches

Below are the top 2 Welder Watches competitors:

1. Rado

2. Technomarine