Welder Watches SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Welder Watches analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Welder Watches SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Welder Watches to benchmark its business & performance as compared to the competitors and industry. Welder Watches is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Welder Watches competitors and includes Welder Watches target market, segmentation, positioning & Unique Selling Proposition (USP).

Welder Watches SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Welder Watches Brand Analysis
Parent Company

Uboat watches

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The Welding of time/ Since 2075

USP

Timeless timepieces that have a distinct identity

Welder Watches STP
Welder Watches Segmentation

Mid to luxury watches segment

Welder Watches Target Market

High income urban youth

Welder Watches Positioning

A brand that aims to project the future into the present

Welder Watches SWOT Analysis
Welder Watches Strengths

Below are the Strengths in the SWOT Analysis of Welder Watches:

1. In spite of being new in the market, the brand has made a mark in the industry with its distinct big watch dials

2. The watches are bulky, masculine and heavy duty in appearance that make them popular among men

3. The watches can be customised in terms of their belts, dials that add to their popularity

4. Wide range of product offering

5. Good quality of watches with stylish designs

Welder Watches Weaknesses

Here are the weaknesses in the Welder Watches SWOT Analysis:

1. The brand is perceived to be a weekend watch and that might keep series watch collectors and lovers at bay

2. The watches are distinct with a wide dial even in the women’s product category and hence limiting its consumers

Welder Watches Opportunities

Following are the Opportunities in Welder Watches SWOT Analysis:

1. The watches can be made more popular with promotional and marketing campaigns to further their positioning

2. The brand can have a separate product line for women to expand their consumer base

3. Increase global distribution and penetration

Welder Watches Threats

The threats in the SWOT Analysis of Welder Watches are as mentioned:

1. Threat from competitors

2. Fluctuating market scenarios means restricted purchasing by people

3. Fake or duplicate watches

Welder Watches Competition
Competitors

Below are the top 2 Welder Watches competitors:

1. Rado

2. Technomarine


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Welder Watches. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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