Catwalk Shoes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Catwalk Shoes analyses the brand by its strengths, weaknesses, opportunities & threats. In Catwalk Shoes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Catwalk Shoes to benchmark its business & performance as compared to the competitors. Catwalk Shoes is one of the leading brands in the lifestyle and retail sector.

The article below lists the Catwalk Shoes SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Catwalk Shoes SWOT Analysis:

SWOT Analysis of Catwalk Shoes

For Catwalk Shoes, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Catwalk Shoes Strengths

The strengths of Catwalk Shoes looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Catwalk Shoes :

1.The brand has strong brand presence in the Indian markets as a premium women’s footwear brand for nearly two decades.
2. The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores across Tier 1 and 2 cities over four zones in India.
3. The company comes out with various theme ad campaigns every year which is a specialty of the brand.
4. The brand has seen growth in its equity in the past few years which is a good sign seeing the current slowdown in the markets.

5.The brand undertakes a well-knit CSR program by working towards providing education to the underprivileged sections of the society as well as providing free medical care.

Catwalk Shoes Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Catwalk Shoes SWOT Analysis:

1.The brand faces the risk of fragmented supply chain which is a continued risk in India.
2. The brand depends heavily depends on the Western region for its revenues

Catwalk Shoes Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Catwalk Shoes SWOT Analysis:

1. The brand can start its own online store which has select merchandise on sale.
2. The brand can also look at diversifying its product lines to extend its offering

Catwalk Shoes Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Catwalk Shoes are as mentioned:

1. With the opening of FDI in single-brand retail several global foreign players are foraying in this segment.
2. The government tax policies on all luxury goods add an extra element of worry.
3. The product differentiation in this segment is very less which is a threat to the brand.

Catwalk Shoes Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Catwalk Shoes:

1. Metro
2. Crocks
3. Ecco

Hence this concludes the Catwalk Shoes SWOT analysis.

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About Catwalk Shoes

Catwalk Shoes Overview
Parent Company

Catwalk Shoes Worldwide Pvt Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Premium footwear for women

Catwalk Shoes STP

Women looking for wide range of designer footwear

Target Market

Urban upper middle class women


India’s true international footwear brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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