Catwalk Shoes SWOT Analysis
Here is a detailed SWOT analysis of Catwalk Shoes covering strengths, weaknesses, opportunities and threats.
Catwalk Shoes Strengths
- The brand has strong brand presence in the Indian markets as a premium women’s footwear brand for nearly two decades.
- The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores across Tier 1 and 2 cities over four zones in India.
- The company comes out with various theme ad campaigns every year which is a specialty of the brand.
- The brand has seen growth in its equity in the past few years which is a good sign seeing the current slowdown in the markets.
- The brand undertakes a well-knit CSR program by working towards providing education to the underprivileged sections of the society as well as providing free medical care.
Above are the strengths in the SWOT Analysis of Catwalk Shoes. The strengths of Catwalk Shoes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Catwalk Shoes Weaknesses
- The brand faces the risk of fragmented supply chain which is a continued risk in India.
- The brand depends heavily depends on the Western region for its revenues
These were the weaknesses in the Catwalk Shoes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Catwalk Shoes Opportunities
- The brand can start its own online store which has select merchandise on sale.
- The brand can also look at diversifying its product lines to extend its offering
Above we covered the opportunities in Catwalk Shoes SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Catwalk Shoes Threats
- With the opening of FDI in single-brand retail several global foreign players are foraying in this segment.
- The government tax policies on all luxury goods add an extra element of worry.
- The product differentiation in this segment is very less which is a threat to the brand.
The threats in the SWOT Analysis of Catwalk Shoes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Catwalk Shoes SWOT analysis.
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About Catwalk Shoes
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Catwalk Shoes Overview | |
|---|---|
| Parent Company |
Catwalk Shoes Worldwide Pvt Ltd |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Premium footwear for women |
| Catwalk Shoes STP | |
| Segmentation |
Women looking for wide range of designer footwear |
| Target Market |
Urban upper middle class women |
| Positioning |
India’s true international footwear brand |
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