Catwalk Shoes SWOT Analysis

Catwalk Shoes SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Catwalk Shoes, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Catwalk Shoes is one of the leading brands in the lifestyle and retail sector. The article below lists the Catwalk Shoes SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Catwalk Shoes Strengths

The strengths of Catwalk Shoes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Catwalk Shoes :

1.The brand has strong brand presence in the Indian markets as a premium women’s footwear brand for nearly two decades.
2. The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores across Tier 1 and 2 cities over four zones in India.
3. The company comes out with various theme ad campaigns every year which is a specialty of the brand.
4. The brand has seen growth in its equity in the past few years which is a good sign seeing the current slowdown in the markets.

5.The brand undertakes a well-knit CSR program by working towards providing education to the underprivileged sections of the society as well as providing free medical care.

Catwalk Shoes Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Catwalk Shoes SWOT Analysis:

1.The brand faces the risk of fragmented supply chain which is a continued risk in India.
2. The brand depends heavily depends on the Western region for its revenues

Catwalk Shoes Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Catwalk Shoes SWOT Analysis:

1. The brand can start its own online store which has select merchandise on sale.
2. The brand can also look at diversifying its product lines to extend its offering

Catwalk Shoes Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Catwalk Shoes are as mentioned:

1. With the opening of FDI in single-brand retail several global foreign players are foraying in this segment.
2. The government tax policies on all luxury goods add an extra element of worry.
3. The product differentiation in this segment is very less which is a threat to the brand.

Hence this concludes the Catwalk Shoes SWOT analysis.

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About Catwalk Shoes

Catwalk Shoes Overview
Parent Company	Catwalk Shoes Worldwide Pvt Ltd
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	-
USP	Premium footwear for women
Catwalk Shoes STP
Segmentation	Women looking for wide range of designer footwear
Target Market	Urban upper middle class women
Positioning	India’s true international footwear brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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