Catwalk Shoes SWOT Analysis, Competitors & USP

Catwalk Shoes Worldwide Pvt Ltd

Apparel and Accessories

Lifestyle and Retail

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Premium footwear for women

Women looking for wide range of designer footwear

Urban upper middle class women

India’s true international footwear brand

Below are the Strengths in the SWOT Analysis of Catwalk Shoes:

1.The brand has strong brand presence in the Indian markets as a premium women’s footwear brand for nearly two decades.
2. The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores across Tier 1 and 2 cities over four zones in India.
3. The company comes out with various theme ad campaigns every year which is a specialty of the brand.
4. The brand has seen growth in its equity in the past few years which is a good sign seeing the current slowdown in the markets.

5.The brand undertakes a well-knit CSR program by working towards providing education to the underprivileged sections of the society as well as providing free medical care.

Here are the weaknesses in the Catwalk Shoes SWOT Analysis:

1.The brand faces the risk of fragmented supply chain which is a continued risk in India.
2. The brand depends heavily depends on the Western region for its revenues

Following are the Opportunities in Catwalk Shoes SWOT Analysis:

1. The brand can start its own online store which has select merchandise on sale.
2. The brand can also look at diversifying its product lines to extend its offering

The threats in the SWOT Analysis of Catwalk Shoes are as mentioned:

1. With the opening of FDI in single-brand retail several global foreign players are foraying in this segment.
2. The government tax policies on all luxury goods add an extra element of worry.
3. The product differentiation in this segment is very less which is a threat to the brand.

Below are the top 3 competitors of Catwalk Shoes:

1. Metro
2. Crocks
3. Ecco