Published in Lifestyle and Retail category by MBA Skool Team
O Neill is one of the leading brands in the lifestyle and retail sector. O Neill SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of O Neill:
The brand has a legacy of half a century and is attributed to be the pioneers of the modern wet-suits which create a special place for the brand in this segment with it having a 60% share in surf-wear in the world.
The brand is present across the world through MBO’s with leading retailers with every retailer stocking up a particular category for the brand.
The brand’s Sea Odyssey program to educate youth about the maritime environment has been a great success.
The brand has diversified into various other clothing lines like casual wear thereby extending brand portfolio.
The brand is the biggest sponsor of sports events like Big Mountain Pro, World-Cup of Surfing.
Above are the strengths in the SWOT Analysis of O Neill. The strengths of O Neill looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
O Neill Weaknesses
The brand has not been able to make a great impact on overseas markets and is primarily big only in the American markets.
The brand does not have flagship stores or an online store which limits the long-time prospects
These were the weaknesses in the O Neill SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
O Neill Opportunities
The brand can start an online store selling select merchandise online.
The brand can foray into overseas markets with exclusive stores which improves brand visibility.
The brand can start Sea programs like Odyssey in emerging markets.
The brand can outsource its production units in order to maintain the economies of scale in the long-run.
Above we covered the opportunities in O Neill SWOT Analysis. The opportunities for any brand can include prospects of future growth.
O Neill Threats
The brand faces the largest threat of environmental regulations which is a threat.
The brand also faces the dilemma of currency fluctuations across the world which can cause serious scale issues.
The recent slowdown in global markets can affect the sales in a big way.
The threats in the SWOT Analysis of O Neill are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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