Published in Lifestyle and Retail category by MBA Skool Team
Tata Croma is one of the leading brands in the lifestyle and retail sector. Tata Croma SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Croma:
Trusted Brand TATA and first large format specialist in retail chain for consumer durables
Trusted service offered
Strong presence in Indian consumer durable market
Attractive promotional offers for bulk buying
Wide reach all over India with over 70 stores
Above are the strengths in the SWOT Analysis of Tata Croma. The strengths of Tata Croma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Croma Weaknesses
Still hasn't been able to reach across all major cities which might be potential market
Despite being a strong player in India, faces market share competition from international and unorganised market
These were the weaknesses in the Tata Croma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Croma Opportunities
Opportunity to enter into other services like hypermarket
Domestic expansion as well as going global
More advertising to increase brand visibility
Above we covered the opportunities in Tata Croma SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Croma Threats
International and domestic players entering the market
Continuous improvement in technology means difficult inventory management
The threats in the SWOT Analysis of Tata Croma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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