SWOT Analysis of Tata Croma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Tata Croma |
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Parent Company |
TATA Group |
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Category |
Consumer durables retail |
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Sector |
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Tagline/ Slogan |
The electronics megastore |
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USP |
Trusted service |
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Tata Croma STP |
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Quality and price conscious group |
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Target Group |
Upper Middle class and lower middle class |
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Positioning |
Quality with style |
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Tata Croma SWOT Analysis |
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Strengths |
1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables 4. Attractive promotional offers for bulk buying 5. Wide reach all over India with over 70 stores |
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Weaknesses |
1.Still hasn't been able to reach across all major cities which might be potential market 2. Despite being a strong player in India, faces market share competition from international and unorganised market |
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Opportunities |
1.Opportunity to enter into other services like hypermarket 2. Domestic expansion as well as going global 3. More advertising to increase brand visibility |
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Threats |
1.International and domestic players entering the market 2. Continuous improvement in technology means difficult inventory management |
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Tata Croma Competition |
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Competitors |
1. Vijay Sales 2. Reliance Digital |
The brandguide table above concludes the Tata Croma SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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