Tata Croma SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tata Croma analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Croma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Croma to benchmark its business & performance as compared to the competitors. Tata Croma is one of the leading brands in the lifestyle and retail sector.

The table below lists the Tata Croma SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Croma competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Croma SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Croma Brand Analysis
Parent Company

TATA Group

Category

Consumer durables retail

Sector

Lifestyle and Retail

Tagline/ Slogan

The electronics megastore

USP

Trusted service

Tata Croma STP
Quality and price conscious group
Target Group

Upper Middle class and  lower middle class

Positioning

Quality with style

SWOT Analysis of Tata Croma
Tata Croma Strengths

Below are the Strengths in the SWOT Analysis of Tata Croma:

1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market

4. Attractive promotional offers for bulk buying

5. Wide reach all over India with over 70 stores

Tata Croma Weaknesses

Here are the weaknesses in the Tata Croma SWOT Analysis:

1.Still hasn't been able to reach across all major cities which might be potential market

2. Despite being a strong player in India, faces market share competition from international and unorganised market

Tata Croma Opportunities

Following are the Opportunities in Tata Croma SWOT Analysis:

1.Opportunity to enter into other services like hypermarket

2. Domestic expansion as well as going global

3. More advertising to increase brand visibility

Tata Croma Threats

The threats in the SWOT Analysis of Tata Croma are as mentioned:

1.International and domestic players entering the market

2. Continuous improvement in technology means difficult inventory management

Tata Croma Competition
Tata Croma Competitors

Below are the top 3 competitors of Tata Croma:

1. Vijay Sales

2. Reliance Digital

3. Next Retail India


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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