Tata Croma SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tata Croma analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Croma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Croma to benchmark its business & performance as compared to the competitors. Tata Croma is one of the leading brands in the lifestyle and retail sector.

The article below lists the Tata Croma SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Croma SWOT Analysis:

SWOT Analysis of Tata Croma

For Tata Croma, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tata Croma Strengths

The strengths of Tata Croma looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Croma :

1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market

4. Attractive promotional offers for bulk buying

5. Wide reach all over India with over 70 stores

Tata Croma Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Croma SWOT Analysis:

1.Still hasn't been able to reach across all major cities which might be potential market

2. Despite being a strong player in India, faces market share competition from international and unorganised market

Tata Croma Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Croma SWOT Analysis:

1.Opportunity to enter into other services like hypermarket

2. Domestic expansion as well as going global

3. More advertising to increase brand visibility

Tata Croma Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Croma are as mentioned:

1.International and domestic players entering the market

2. Continuous improvement in technology means difficult inventory management

Tata Croma Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tata Croma:

1. Vijay Sales

2. Reliance Digital

3. Next Retail India

Hence this concludes the Tata Croma SWOT analysis.

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About Tata Croma

Tata Croma Overview
Parent Company

TATA Group


Consumer durables retail


Lifestyle and Retail

Tagline/ Slogan

The electronics megastore


Trusted service

Tata Croma STP
Quality and price conscious group
Target Market

Upper Middle class and  lower middle class


Quality with style

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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