Tata Croma SWOT Analysis, Competitors & USP
SWOT analysis of Tata Croma analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Croma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tata Croma to benchmark its business & performance as compared to the competitors. Tata Croma is one of the leading brands in the lifestyle and retail sector.
The table below lists the Tata Croma SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Croma competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Tata Croma Brand Analysis | |
|---|---|
| Parent Company |
TATA Group |
| Category |
Consumer durables retail |
| Sector | |
| Tagline/ Slogan |
The electronics megastore |
| USP |
Trusted service |
| Tata Croma STP | |
| Quality and price conscious group | |
| Target Group |
Upper Middle class and lower middle class |
| Positioning |
Quality with style |
| SWOT Analysis of Tata Croma | |
| Tata Croma Strengths |
Below are the Strengths in the SWOT Analysis of Tata Croma: 1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables 4. Attractive promotional offers for bulk buying 5. Wide reach all over India with over 70 stores |
| Tata Croma Weaknesses |
Here are the weaknesses in the Tata Croma SWOT Analysis: 1.Still hasn't been able to reach across all major cities which might be potential market 2. Despite being a strong player in India, faces market share competition from international and unorganised market |
| Tata Croma Opportunities |
Following are the Opportunities in Tata Croma SWOT Analysis: 1.Opportunity to enter into other services like hypermarket 2. Domestic expansion as well as going global 3. More advertising to increase brand visibility |
| Tata Croma Threats |
The threats in the SWOT Analysis of Tata Croma are as mentioned: 1.International and domestic players entering the market 2. Continuous improvement in technology means difficult inventory management |
| Tata Croma Competition | |
| Tata Croma Competitors |
Below are the top 3 competitors of Tata Croma: 1. Vijay Sales 2. Reliance Digital |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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