Tata Croma SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6848

SWOT Analysis of Tata Croma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Croma

Parent Company

TATA Group


Consumer durables retail


Lifestyle and Retail

Tagline/ Slogan

The electronics megastore


Trusted service

Tata Croma STP

Quality and price conscious group

Target Group

Upper Middle class and  lower middle class


Quality with style

Tata Croma SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Croma :

1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market

4. Attractive promotional offers for bulk buying

5. Wide reach all over India with over 70 stores


1.Still hasn't been able to reach across all major cities which might be potential market

2. Despite being a strong player in India, faces market share competition from international and unorganised market


1.Opportunity to enter into other services like hypermarket

2. Domestic expansion as well as going global

3. More advertising to increase brand visibility


1.International and domestic players entering the market

2. Continuous improvement in technology means difficult inventory management

Tata Croma Competition


Below are the 3 main Tata Croma competitors :

1. Vijay Sales

2. Reliance Digital

3. Next Retail India

The brandguide table above concludes the Tata Croma SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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