Tata Croma SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tata Croma, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Tata Croma is one of the leading brands in the lifestyle and retail sector. The article below lists the Tata Croma SWOT and includes its target market, segmentation, positioning & USP.
In this article:
For Tata Croma, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Tata Croma looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Tata Croma :
1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market
4. Attractive promotional offers for bulk buying
5. Wide reach all over India with over 70 stores
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Croma SWOT Analysis:
1.Still hasn't been able to reach across all major cities which might be potential market
2. Despite being a strong player in India, faces market share competition from international and unorganised market
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Croma SWOT Analysis:
1.Opportunity to enter into other services like hypermarket
2. Domestic expansion as well as going global
3. More advertising to increase brand visibility
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Croma are as mentioned:
1.International and domestic players entering the market
2. Continuous improvement in technology means difficult inventory management
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Hence this concludes the Tata Croma SWOT analysis.
Continue reading more about the brand/company.
Tata Croma Overview | |
---|---|
Parent Company |
TATA Group |
Category |
Consumer durables retail |
Sector | |
Tagline/ Slogan |
The electronics megastore |
USP |
Trusted service |
Tata Croma STP | |
Quality and price conscious group | |
Target Market |
Upper Middle class and lower middle class |
Positioning |
Quality with style |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Tata Croma. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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