Advance Auto Parts SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15491
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SWOT Analysis of Advance Auto Parts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advance Auto Parts

Parent Company

Advance Auto Parts

Category

Auto Parts Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Service is our best part

USP

All replacement parts under one roof

Advance Auto Parts STP

Segment

Geographic segment: Car users in U.S.

Target Group

People in requirement of automotive replacement parts and accessories

Positioning

Best people at your service

Advance Auto Parts SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Advance Auto Parts. Strengths are:

1. Second-largest retailer of automotive replacement parts and accessories in the United States
2. Operates over 3,800 stores in 40 U.S. states
3. Company has more than 60,000 employees

Weaknesses

Here are the weaknesses of Advance Auto Parts :

1. Geographic expansion is quite less
2. Competition from intra brand switches

Opportunities

Following are the Opportunities of Advance Auto Parts :

1. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

Threats

The threats of Advance Auto Parts are as mentioned :

1. Customer prefers to buy parts from authorized dealer of company
2.Low maintenance car is potential threat to this type of business model

Advance Auto Parts Competition

Competitors

Below are the 3 main Advance Auto Parts competitors :

1. CarMax
2. Autozone
3. O'Reilly Automotive

 

The brandguide table above concludes the Advance Auto Parts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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