Advance Auto Parts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Advance Auto Parts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Advance Auto Parts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Advance Auto Parts to benchmark its business & performance as compared to the competitors and industry. As of 2020, Advance Auto Parts is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Advance Auto Parts competitors and includes Advance Auto Parts target market, segmentation, positioning & Unique Selling Proposition (USP).

Advance Auto Parts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Advance Auto Parts Brand Analysis
Parent Company

Advance Auto Parts


Auto Parts Retail


Lifestyle and Retail

Tagline/ Slogan

Service is our best part


All replacement parts under one roof

Advance Auto Parts STP
Advance Auto Parts Segmentation

Geographic segment: Car users in U.S.

Advance Auto Parts Target Market

People in requirement of automotive replacement parts and accessories

Advance Auto Parts Positioning

Best people at your service

Advance Auto Parts SWOT Analysis
Advance Auto Parts Strengths

Below are the Strengths in the SWOT Analysis of Advance Auto Parts:

1. Second-largest retailer of automotive replacement parts and accessories in the United States
2. Operates over 3,800 stores in 40 U.S. states
3. Company has more than 60,000 employees

Advance Auto Parts Weaknesses

Here are the weaknesses in the Advance Auto Parts SWOT Analysis:

1. Geographic expansion is quite less
2. Competition from intra brand switches

Advance Auto Parts Opportunities

Following are the Opportunities in Advance Auto Parts SWOT Analysis:

1. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

Advance Auto Parts Threats

The threats in the SWOT Analysis of Advance Auto Parts are as mentioned:

1. Customer prefers to buy parts from authorized dealer of company
2.Low maintenance car is potential threat to this type of business model

Advance Auto Parts Competition

Below are the top 3 Advance Auto Parts competitors:

1. CarMax
2. Autozone
3. O'Reilly Automotive


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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