Advance Auto Parts SWOT Analysis, USP & Competitors

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SWOT Analysis of Advance Auto Parts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advance Auto Parts

Parent Company

Advance Auto Parts


Auto Parts Retail


Specialty Stores

Tagline/ Slogan

Service is our best part


All replacement parts under one roof



Geographic segment: Car users in U.S.

Target Group

People in requirement of automotive replacement parts and accessories


Best people at your service

SWOT Analysis


1. Second-largest retailer of automotive replacement parts and accessories in the United States
2. Operates over 3,800 stores in 40 U.S. states
3. Company has more than 60,000 employees


1. Geographic expansion is quite less
2. Competition from intra brand switches


1. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design


1. Customer prefers to buy parts from authorized dealer of company
2.Low maintenance car is potential threat to this type of business model



1. CarMax
2. Autozone
3. O'Reilly Automotive


The table above concludes the Advance Auto Parts SWOT analysis along with its marketing and brand parameters.


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