Fastenal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2452

SWOT Analysis of Fastenal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fastenal Co


Home Improvement


Lifestyle and Retail

Tagline/ Slogan

Growth through customer service


Industrial and construction supplies



Industries within area of operations

Target Group

Industry interested in construction supplies


Industrial supply company

SWOT Analysis


1. Offers services like inventory management, small fastener manufacture, and machining
2. S&P 500 Component
3. Fastenal acquired parts of Holo-Krome, a US socket head screw-making company
4. Fastenal has been contracted by the US Government on a number of times

5. Strong presence across US


1. It is only dependent on US and no global presence
2. The company paid a settlement to prevent litigation from cession of contract


1. Fastenal will be the primary sponsor in the NASCAR Sprint Cup Series enhancing its image
2. Acquisition of smaller players
3. Rapid expansion plan for future


1.Increasing competitor activity

2. Fluctuating economy affects operations and business



1. Home Depot
2. Lowe's Companies

The table above concludes the Fastenal SWOT analysis along with its marketing and brand parameters.


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