Fastenal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fastenal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fastenal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fastenal to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fastenal is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fastenal competitors and includes Fastenal target market, segmentation, positioning & Unique Selling Proposition (USP).

Fastenal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fastenal Brand Analysis
Parent Company

Fastenal Co

Category

Home Improvement

Sector

Lifestyle and Retail

Tagline/ Slogan

Growth through customer service

USP

Industrial and construction supplies

Fastenal STP
Fastenal Segmentation

Industries within area of operations

Fastenal Target Market

Industry interested in construction supplies

Fastenal Positioning

Industrial supply company

Fastenal SWOT Analysis
Fastenal Strengths

Below are the Strengths in the SWOT Analysis of Fastenal:

1. Offers services like inventory management, small fastener manufacture, and machining
2. S&P 500 Component
3. Fastenal acquired parts of Holo-Krome, a US socket head screw-making company
4. Fastenal has been contracted by the US Government on a number of times

5. Strong presence across US

Fastenal Weaknesses

Here are the weaknesses in the Fastenal SWOT Analysis:

1. It is only dependent on US and no global presence
2. The company paid a settlement to prevent litigation from cession of contract

Fastenal Opportunities

Following are the Opportunities in Fastenal SWOT Analysis:

1. Fastenal will be the primary sponsor in the NASCAR Sprint Cup Series enhancing its image
2. Acquisition of smaller players
3. Rapid expansion plan for future

Fastenal Threats

The threats in the SWOT Analysis of Fastenal are as mentioned:

1.Increasing competitor activity

2. Fluctuating economy affects operations and business

Fastenal Competition
Competitors

Below are the top 2 Fastenal competitors:

1. Home Depot
2. Lowe's Companies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fastenal. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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