Fastenal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fastenal analyses the brand by its strengths, weaknesses, opportunities & threats. In Fastenal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fastenal to benchmark its business & performance as compared to the competitors. Fastenal is one of the leading brands in the lifestyle and retail sector.

The table below lists the Fastenal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fastenal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fastenal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fastenal Brand Analysis
Parent Company

Fastenal Co


Home Improvement


Lifestyle and Retail

Tagline/ Slogan

Growth through customer service


Industrial and construction supplies

Fastenal STP

Industries within area of operations

Target Group

Industry interested in construction supplies


Industrial supply company

SWOT Analysis of Fastenal
Fastenal Strengths

Below are the Strengths in the SWOT Analysis of Fastenal:

1. Offers services like inventory management, small fastener manufacture, and machining
2. S&P 500 Component
3. Fastenal acquired parts of Holo-Krome, a US socket head screw-making company
4. Fastenal has been contracted by the US Government on a number of times

5. Strong presence across US

Fastenal Weaknesses

Here are the weaknesses in the Fastenal SWOT Analysis:

1. It is only dependent on US and no global presence
2. The company paid a settlement to prevent litigation from cession of contract

Fastenal Opportunities

Following are the Opportunities in Fastenal SWOT Analysis:

1. Fastenal will be the primary sponsor in the NASCAR Sprint Cup Series enhancing its image
2. Acquisition of smaller players
3. Rapid expansion plan for future

Fastenal Threats

The threats in the SWOT Analysis of Fastenal are as mentioned:

1.Increasing competitor activity

2. Fluctuating economy affects operations and business

Fastenal Competition
Fastenal Competitors

Below are the top 2 competitors of Fastenal:

1. Home Depot
2. Lowe's Companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fastenal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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