Fastenal SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4263

SWOT analysis of Fastenal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fastenal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fastenal to benchmark its business & performance as compared to the competitors and industry. Fastenal is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Fastenal competitors and elaborates Fastenal market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fastenal SWOT, Competitors, Marketing STP & Brand analysis Table
Fastenal Brand Analysis
Parent Company

Fastenal Co


Home Improvement


Lifestyle and Retail

Tagline/ Slogan

Growth through customer service


Industrial and construction supplies

Fastenal STP

Industries within area of operations

Target Group

Industry interested in construction supplies


Industrial supply company

Fastenal SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fastenal. Strengths are:

1. Offers services like inventory management, small fastener manufacture, and machining
2. S&P 500 Component
3. Fastenal acquired parts of Holo-Krome, a US socket head screw-making company
4. Fastenal has been contracted by the US Government on a number of times

5. Strong presence across US


Here are the weaknesses in the Fastenal SWOT Analysis:

1. It is only dependent on US and no global presence
2. The company paid a settlement to prevent litigation from cession of contract


Following are the Opportunities in Fastenal SWOT Analysis:

1. Fastenal will be the primary sponsor in the NASCAR Sprint Cup Series enhancing its image
2. Acquisition of smaller players
3. Rapid expansion plan for future


The threats in the SWOT Analysis of Fastenal are as mentioned:

1.Increasing competitor activity

2. Fluctuating economy affects operations and business

Fastenal Competition

Below are the top 2 Fastenal competitors:

1. Home Depot
2. Lowe's Companies

The brandguide table above concludes the Fastenal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fastenal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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