Home Depot SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 27, 2021

SWOT analysis of Home Depot analyses the brand by its strengths, weaknesses, opportunities & threats. In Home Depot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Home Depot to benchmark its business & performance as compared to the competitors. Home Depot is one of the leading brands in the lifestyle and retail sector.

The table below lists the Home Depot SWOT (Strengths, Weaknesses, Opportunities, Threats), top Home Depot competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Home Depot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Home Depot Brand Analysis
Parent Company

The Home Depot


Home Improvement


Lifestyle and Retail

Tagline/ Slogan

More saving. More doing.


Home Depot is a retailer of home improvement and construction products and services

Home Depot STP

Individuals looking for home furnishing and accessories

Target Group

Urban middle and upper middle class households


Home Depot offers home improvement products, tools & services big-box format stores

SWOT Analysis of Home Depot
Home Depot Strengths

Below are the Strengths in the SWOT Analysis of Home Depot:

1. Home Depot home improvement retail stores operates in more than 2000 locations

2. Home Depot's financial strength can be seen from its NYSE and S&P 500 index

3. The brand is one of the largest home improvement retailers in the United States

4. More than 500,000 people are employed with the organization

5. There are several growing opportunities for the company within the USA

6. Home Depot has a high brand recall as it is a leading market player

7. The company has been involved with several sponsorships in sports, political and entertainment events

8. The online brand of Home Depot has also been able to engage users in the USA

9. Home Depot also has stores in Canada, UK, China

10. The company has several in-house brands & also exclusive partnerships

11. Home Depot's ecommerce portal also receives millions of orders annually with goods being delivered to customers

Home Depot Weaknesses

Here are the weaknesses in the Home Depot SWOT Analysis:

1. Home Depot is primarily dependent on US market and has limited global presence

2. Intense competition means limited market share growth

Home Depot Opportunities

Following are the Opportunities in Home Depot SWOT Analysis:

1. Diversifying product portfolio and catering to more customer needs

2. The Home Depot exclusively carries several major brands

3. Global expansion to other countries can help boost business for the company

4. Acquisition of smaller companies can help Home Depot increase sales

Home Depot Threats

The threats in the SWOT Analysis of Home Depot are as mentioned:

1. Competition within industry can affect Home Depot's business

2. Bargain power of buyer is higher and brand switching can cost loyal customers

3. Government policies and taxation can affect business margins

Home Depot Competition
Home Depot Competitors

Below are the top 9 competitors of Home Depot:

1. Walmart



4. Lowe's Companies

5. Amazon

6. Ikea

7. Best Buy

8. Target

9. Fastenal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Home Depot. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin