Home Depot SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3984

SWOT Analysis of Home Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Depot

Parent Company

The Home Depot


Home Improvement


Lifestyle and Retail

Tagline/ Slogan

More saving. More doing.


Retailer of home improvement and construction products and services

Home Depot STP


Individuals looking for home furnishing and accessories

Target Group

Urban middle and upper middle class households


Big-box format stores

Home Depot SWOT Analysis


1. Operates in more than 2250 locations
2. S&P 500 Component
3. Largest home improvement retailer in the United States
4. 3,20,000+ employee

5. Strong financial position and growing opportunities

6. Brand recall is high being a leading market player


1. The company is primarily dependent on US market and has no global presence
2.Discounts on products throughout year dilutes the brand equity


1. Diversifying product portfolio
2. The Home Depot exclusively carries several major brands
3. Global expansion to other countries


1.Competition within industry
2.Bargain power of buyer is higher
3.Private labels

Home Depot Competition


1. Lowe's Companies
2. Fastenal

The brandguide table above concludes the Home Depot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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