Arvind Mills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Arvind Mills analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arvind Mills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arvind Mills to benchmark its business & performance as compared to the competitors and industry. As of 2020, Arvind Mills is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arvind Mills competitors and includes Arvind Mills target market, segmentation, positioning & Unique Selling Proposition (USP).

Arvind Mills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arvind Mills Brand Analysis
Parent Company

Lalbhai group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

We believe, we Endeavour, we dream

USP

Constant innovation

Arvind Mills STP
Arvind Mills Segmentation

Catering to all groups

Arvind Mills Target Market

Middle to higher income groups

Arvind Mills Positioning

A brand that everyone can afford

Arvind Mills Product Portfolio
Brands

1. Flying Machine
2. Excalibur
3. Ruff & Tuff Jeans

The above mentioned brands are the prominent products under the Arvind Mills product portfolio.

Arvind Mills SWOT Analysis
Arvind Mills Strengths

Below are the Strengths in the SWOT Analysis of Arvind Mills:

1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration

4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image

Arvind Mills Weaknesses

Here are the weaknesses in the Arvind Mills SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Arvind Mills Opportunities

Following are the Opportunities in Arvind Mills SWOT Analysis:

1.Growth in the garment industry

2.Rapid growth in target group as well as higher incomes

3. Global expansion and reach of brands to increase sales

Arvind Mills Threats

The threats in the SWOT Analysis of Arvind Mills are as mentioned:

1.Increasing competition from Indian as well as international brands

2. Cheaper imports from other countries, and pirated/fake products

Arvind Mills Competition
Competitors

Below are the top 3 Arvind Mills competitors:

1.Madhura Garments
2.Raymonds
3.S Kumars Nationwide Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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