Arvind Mills SWOT Analysis, Competitors & USP

Arvind Mills SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Arvind Mills, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arvind Mills to benchmark its business & performance as compared to the competitors, and make strategic improvements. Arvind Mills is one of the leading brands in the lifestyle and retail sector.

The article below lists the Arvind Mills SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arvind Mills SWOT Analysis:

SWOT Analysis of Arvind Mills

For Arvind Mills, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arvind Mills Strengths

The strengths of Arvind Mills looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arvind Mills :

1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration

4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image

Arvind Mills Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arvind Mills SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Arvind Mills Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arvind Mills SWOT Analysis:

1.Growth in the garment industry

2.Rapid growth in target group as well as higher incomes

3. Global expansion and reach of brands to increase sales

Arvind Mills Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arvind Mills are as mentioned:

1.Increasing competition from Indian as well as international brands

2. Cheaper imports from other countries, and pirated/fake products

Arvind Mills Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Arvind Mills:

1.Madhura Garments
2.Raymonds
3.S Kumars Nationwide Limited

Hence this concludes the Arvind Mills SWOT analysis.

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About Arvind Mills

Arvind Mills Overview
Parent Company	Lalbhai group
Category	Apparel and accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	We believe, we Endeavour, we dream
USP	Constant innovation
Arvind Mills STP
Segmentation	Catering to all groups
Target Market	Middle to higher income groups
Positioning	A brand that everyone can afford
Arvind Mills Product Portfolio
Brands	1. Flying Machine 2. Excalibur 3. Ruff & Tuff Jeans The above mentioned brands are the prominent products under the Arvind Mills product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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