Arvind Mills SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Arvind Mills analyses the brand by its strengths, weaknesses, opportunities & threats. In Arvind Mills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arvind Mills to benchmark its business & performance as compared to the competitors. Arvind Mills is one of the leading brands in the lifestyle and retail sector.

The table below lists the Arvind Mills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arvind Mills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Arvind Mills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arvind Mills Brand Analysis
Parent Company

Lalbhai group


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

We believe, we Endeavour, we dream


Constant innovation

Arvind Mills STP

Catering to all groups

Target Group

Middle to higher income groups


A brand that everyone can afford

Arvind Mills Product Portfolio

1. Flying Machine
2. Excalibur
3. Ruff & Tuff Jeans

The above mentioned brands are the prominent products under the Arvind Mills product portfolio.

SWOT Analysis of Arvind Mills
Arvind Mills Strengths

Below are the Strengths in the SWOT Analysis of Arvind Mills:

1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration

4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image

Arvind Mills Weaknesses

Here are the weaknesses in the Arvind Mills SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Arvind Mills Opportunities

Following are the Opportunities in Arvind Mills SWOT Analysis:

1.Growth in the garment industry

2.Rapid growth in target group as well as higher incomes

3. Global expansion and reach of brands to increase sales

Arvind Mills Threats

The threats in the SWOT Analysis of Arvind Mills are as mentioned:

1.Increasing competition from Indian as well as international brands

2. Cheaper imports from other countries, and pirated/fake products

Arvind Mills Competition
Arvind Mills Competitors

Below are the top 3 competitors of Arvind Mills:

1.Madhura Garments
3.S Kumars Nationwide Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arvind Mills. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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