Published in Lifestyle and Retail category by MBA Skool Team
Arvind Mills is one of the leading brands in the lifestyle and retail sector. Arvind Mills SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arvind Mills:
One of the largest manufacturers of Denims in India and the world
Strong portfolio of domestic and International brands
Economies of scale through complete integration
Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
Latest Manufacturing tools in production of denims and clothing
Over 26000 employees form the workforce for Arvind Mills
CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image
Above are the strengths in the SWOT Analysis of Arvind Mills. The strengths of Arvind Mills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arvind Mills Weaknesses
Global penetration is limited as compared to a few other international brands
Presence of Indian and international brands offers more offering to customers therefore high brand switching
These were the weaknesses in the Arvind Mills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The above mentioned brands are the prominent products under the Arvind Mills product portfolio.
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