Arvind Mills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Lalbhai group

Apparel and accessories

Lifestyle and Retail

We believe, we Endeavour, we dream

Constant innovation

Catering to all groups

Middle to higher income groups

A brand that everyone can afford

1. Flying Machine
2. Excalibur
3. Ruff & Tuff Jeans

The above mentioned brands are the prominent products under the Arvind Mills product portfolio.

Below are the Strengths in the SWOT Analysis of Arvind Mills:

1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration

4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image

Here are the weaknesses in the Arvind Mills SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Following are the Opportunities in Arvind Mills SWOT Analysis:

1.Growth in the garment industry

2.Rapid growth in target group as well as higher incomes

3. Global expansion and reach of brands to increase sales

The threats in the SWOT Analysis of Arvind Mills are as mentioned:

1.Increasing competition from Indian as well as international brands

2. Cheaper imports from other countries, and pirated/fake products

Below are the top 3 Arvind Mills competitors:

1.Madhura Garments
2.Raymonds
3.S Kumars Nationwide Limited