SWOT analysis of Arvind Mills analyses the brand by its strengths, weaknesses, opportunities & threats. In Arvind Mills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arvind Mills to benchmark its business & performance as compared to the competitors. Arvind Mills is one of the leading brands in the lifestyle and retail sector.
The table below lists the Arvind Mills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arvind Mills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Arvind Mills Brand Analysis | |
---|---|
Parent Company |
Lalbhai group |
Category |
Apparel and accessories |
Sector | |
Tagline/ Slogan |
We believe, we Endeavour, we dream |
USP |
Constant innovation |
Arvind Mills STP | |
Segment |
Catering to all groups |
Target Group |
Middle to higher income groups |
Positioning |
A brand that everyone can afford |
Arvind Mills Product Portfolio | |
Brands |
1. Flying Machine The above mentioned brands are the prominent products under the Arvind Mills product portfolio. |
SWOT Analysis of Arvind Mills | |
Arvind Mills Strengths |
Below are the Strengths in the SWOT Analysis of Arvind Mills: 1. One of the largest manufacturers of Denims in India and the world 4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores |
Arvind Mills Weaknesses |
Here are the weaknesses in the Arvind Mills SWOT Analysis: 1. Global penetration is limited as compared to a few other international brands |
Arvind Mills Opportunities |
Following are the Opportunities in Arvind Mills SWOT Analysis: 1.Growth in the garment industry 2.Rapid growth in target group as well as higher incomes 3. Global expansion and reach of brands to increase sales |
Arvind Mills Threats |
The threats in the SWOT Analysis of Arvind Mills are as mentioned: 1.Increasing competition from Indian as well as international brands 2. Cheaper imports from other countries, and pirated/fake products |
Arvind Mills Competition | |
Arvind Mills Competitors |
Below are the top 3 competitors of Arvind Mills: 1.Madhura Garments |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arvind Mills. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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