SWOT Analysis of Arvind Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Arvind Mills |
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Parent Company |
Lalbhai group |
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Category |
Apparel and accessories |
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Sector |
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Tagline/ Slogan |
We believe, we Endeavour, we dream |
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USP |
Constant innovation |
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Arvind Mills STP |
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Segment |
Catering to all groups |
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Target Group |
Middle to higher income groups |
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Positioning |
A brand that everyone can afford |
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Product Portfolio |
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Brands |
1. Flying Machine |
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Arvind Mills SWOT Analysis |
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Strengths |
1. One of the largest manufacturers of Denims in India and the world 4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores |
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Weaknesses |
1. Global penetration is limited as compared to a few other international brands |
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Opportunities |
1.Growth in the garment industry 2.Rapid growth in target group as well as higher incomes 3. Global expansion and reach of brands to increase sales |
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Threats |
1.Increasing competition from Indian as well as international brands 2. Cheaper imports from other countries, and pirated/fake products |
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Arvind Mills Competition |
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Competitors |
1.Madhura Garments |
The brandguide table above concludes the Arvind Mills SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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