Arvind Mills SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Arvind Mills covering strengths, weaknesses, opportunities and threats.

Arvind Mills Strengths

  1. One of the largest manufacturers of Denims in India and the world
  2. Strong portfolio of domestic and International brands
  3. Economies of scale through complete integration
  4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
  5. Latest Manufacturing tools in production of denims and clothing
  6. Over 26000 employees form the workforce for Arvind Mills
  7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image

Above are the strengths in the SWOT Analysis of Arvind Mills. The strengths of Arvind Mills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arvind Mills Weaknesses

  1. Global penetration is limited as compared to a few other international brands
  2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

These were the weaknesses in the Arvind Mills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Arvind Mills Opportunities

  1. Growth in the garment industry
  2. Rapid growth in target group as well as higher incomes
  3. Global expansion and reach of brands to increase sales

Above we covered the opportunities in Arvind Mills SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arvind Mills Threats

  1. Increasing competition from Indian as well as international brands
  2. Cheaper imports from other countries, and pirated/fake products

The threats in the SWOT Analysis of Arvind Mills are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arvind Mills SWOT analysis.

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About Arvind Mills

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arvind Mills Overview
Parent Company

Lalbhai group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

We believe, we Endeavour, we dream

USP

Constant innovation

Arvind Mills STP
Segmentation

Catering to all groups

Target Market

Middle to higher income groups

Positioning

A brand that everyone can afford


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Arvind Mills. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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