Arvind Mills SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 17263

SWOT analysis of Arvind Mills analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arvind Mills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arvind Mills to benchmark its business & performance as compared to the competitors and industry. Arvind Mills is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Arvind Mills competitors and elaborates Arvind Mills market segmentation, target group, positioning & Unique Selling Proposition (USP).

Arvind Mills SWOT, Competitors, Marketing STP & Brand analysis Table
Arvind Mills Brand Analysis
Parent Company

Lalbhai group


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

We believe, we Endeavour, we dream


Constant innovation

Arvind Mills STP

Catering to all groups

Target Group

Middle to higher income groups


A brand that everyone can afford

Arvind Mills Product Portfolio

1. Flying Machine
2. Excalibur
3. Ruff & Tuff Jeans

The above mentioned brands are the prominent products under the Arvind Mills product portfolio.

Arvind Mills SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arvind Mills. Strengths are:

1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration

4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image


Here are the weaknesses in the Arvind Mills SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


Following are the Opportunities in Arvind Mills SWOT Analysis:

1.Growth in the garment industry

2.Rapid growth in target group as well as higher incomes

3. Global expansion and reach of brands to increase sales


The threats in the SWOT Analysis of Arvind Mills are as mentioned:

1.Increasing competition from Indian as well as international brands

2. Cheaper imports from other countries, and pirated/fake products

Arvind Mills Competition

Below are the top 3 Arvind Mills competitors:

1.Madhura Garments
3.S Kumars Nationwide Limited

The brandguide table above concludes the Arvind Mills SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arvind Mills. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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