Shoppers Stop SWOT Analysis

Shoppers Stop SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Shoppers Stop, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Shoppers Stop is one of the leading brands in the lifestyle and retail sector. The article below lists the Shoppers Stop SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Shoppers Stop Strengths

The strengths of Shoppers Stop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Shoppers Stop :

1. It has strong domestic presence with 50+ stores in India

2. Shoppers stop has become highest benchmark for retail industry

3. Loyal customer base with more than 750,000 first citizen members

4.Increasing footfalls and conversion rates

5. Management team is strongly established as well as skilled labor force

Shoppers Stop Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Shoppers Stop SWOT Analysis:

1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders

2. It always follows low risk strategy in business or entering into new segment

Shoppers Stop Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Shoppers Stop SWOT Analysis:

1. Big opportunity to enter into new geographies nationally

2.Foreign players see it as preferred partner for making investment in India

4.It could enter into Hypercity -high retail value category

Shoppers Stop Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Shoppers Stop are as mentioned:

1. Due to global slowdown consumers’ purchase power has reduced for  top high value brands

2.Increasing brand awareness among consumers across all socio-economic classes

Hence this concludes the Shoppers Stop SWOT analysis.

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About Shoppers Stop

Shoppers Stop Overview
Parent Company	K. Raheja Group
Category	Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Start Something New
USP	New styles and presence in all major metros
Shoppers Stop STP
Segmentation	Style and status cautious group
Target Market	Upper Middle class group
Positioning	Styles and quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Shoppers Stop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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