Shoppers Stop SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Shoppers Stop, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Shoppers Stop is one of the leading brands in the lifestyle and retail sector. The article below lists the Shoppers Stop SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Shoppers Stop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Shoppers Stop :
1. It has strong domestic presence with 50+ stores in India
2. Shoppers stop has become highest benchmark for retail industry
3. Loyal customer base with more than 750,000 first citizen members
4.Increasing footfalls and conversion rates
5. Management team is strongly established as well as skilled labor force
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Shoppers Stop SWOT Analysis:
1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders
2. It always follows low risk strategy in business or entering into new segment
Read more about Shoppers Stop
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Shoppers Stop SWOT Analysis:
1. Big opportunity to enter into new geographies nationally
2.Foreign players see it as preferred partner for making investment in India
4.It could enter into Hypercity -high retail value category
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Shoppers Stop are as mentioned:
1. Due to global slowdown consumers’ purchase power has reduced for top high value brands
2.Increasing brand awareness among consumers across all socio-economic classes
Read Similar SWOT analysis
Hence this concludes the Shoppers Stop SWOT analysis.
Continue reading more about the brand/company.
About Shoppers Stop
Shoppers Stop Overview | |
---|---|
Parent Company |
K. Raheja Group |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Start Something New |
USP |
New styles and presence in all major metros |
Shoppers Stop STP | |
Segmentation |
Style and status cautious group |
Target Market |
Upper Middle class group |
Positioning |
Styles and quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Shoppers Stop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us