Shoppers Stop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Shoppers Stop analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shoppers Stop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shoppers Stop to benchmark its business & performance as compared to the competitors and industry. As of 2020, Shoppers Stop is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shoppers Stop competitors and includes Shoppers Stop target market, segmentation, positioning & Unique Selling Proposition (USP).

Shoppers Stop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shoppers Stop Brand Analysis
Parent Company

K. Raheja Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Start Something New

USP

New styles and presence in all major metros

Shoppers Stop STP
Shoppers Stop Segmentation

Style and status cautious group

Shoppers Stop Target Market

Upper Middle class group

Shoppers Stop Positioning

Styles and quality

Shoppers Stop SWOT Analysis
Shoppers Stop Strengths

Below are the Strengths in the SWOT Analysis of Shoppers Stop:

1. It has strong domestic presence with 50+ stores in India

2. Shoppers stop has become highest benchmark for retail industry

3. Loyal customer base with more than 750,000 first citizen members

4.Increasing footfalls and conversion rates

5. Management team is strongly established as well as skilled labor force

Shoppers Stop Weaknesses

Here are the weaknesses in the Shoppers Stop SWOT Analysis:

1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders

2. It always follows low risk strategy in business or entering into new segment

Shoppers Stop Opportunities

Following are the Opportunities in Shoppers Stop SWOT Analysis:

1. Big opportunity to enter into new geographies nationally

2.Foreign players see it as preferred partner for making investment in India

4.It could enter into Hypercity -high retail value category

Shoppers Stop Threats

The threats in the SWOT Analysis of Shoppers Stop are as mentioned:

1. Due to global slowdown consumers’ purchase power has reduced for  top high value brands

2.Increasing brand awareness among consumers across all socio-economic classes

Shoppers Stop Competition
Competitors

Below are the top 3 Shoppers Stop competitors:

1.Vishal Mega mart

2.Westside

3.Wills Lifestyle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shoppers Stop. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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