Shoppers Stop SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Shoppers Stop covering strengths, weaknesses, opportunities and threats.

Shoppers Stop Strengths

  1. It has strong domestic presence with 50+ stores in India
  2. Shoppers stop has become highest benchmark for retail industry
  3. Loyal customer base with more than 750,000 first citizen members
  4. Increasing footfalls and conversion rates
  5. Management team is strongly established as well as skilled labor force

Above are the strengths in the SWOT Analysis of Shoppers Stop. The strengths of Shoppers Stop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shoppers Stop Weaknesses

  1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders
  2. It always follows low risk strategy in business or entering into new segment

These were the weaknesses in the Shoppers Stop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shoppers Stop Opportunities

  1. Big opportunity to enter into new geographies nationally
  2. Foreign players see it as preferred partner for making investment in India
  3. It could enter into Hypercity -high retail value category

Above we covered the opportunities in Shoppers Stop SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Shoppers Stop Threats

  1. Due to global slowdown consumers’ purchase power has reduced for  top high value brands
  2. Increasing brand awareness among consumers across all socio-economic classes

The threats in the SWOT Analysis of Shoppers Stop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Shoppers Stop SWOT analysis.

Continue reading more about the brand/company.

About Shoppers Stop

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shoppers Stop Overview
Parent Company

K. Raheja Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Start Something New

USP

New styles and presence in all major metros

Shoppers Stop STP
Segmentation

Style and status cautious group

Target Market

Upper Middle class group

Positioning

Styles and quality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Shoppers Stop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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