Shoppers Stop SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12872

SWOT analysis of Shoppers Stop analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shoppers Stop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shoppers Stop to benchmark its business & performance as compared to the competitors and industry. Shoppers Stop is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Shoppers Stop competitors and elaborates Shoppers Stop market segmentation, target group, positioning & Unique Selling Proposition (USP).

Shoppers Stop SWOT, Competitors, Marketing STP & Brand analysis Table
Shoppers Stop Brand Analysis
Parent Company

K. Raheja Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Start Something New

USP

New styles and presence in all major metros

Shoppers Stop STP
Segment

Style and status cautious group

Target Group

Upper Middle class group

Positioning

Styles and quality

Shoppers Stop SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shoppers Stop. Strengths are:

1. It has strong domestic presence with 50+ stores in India

2. Shoppers stop has become highest benchmark for retail industry

3. Loyal customer base with more than 750,000 first citizen members

4.Increasing footfalls and conversion rates

5. Management team is strongly established as well as skilled labor force

Weaknesses

Here are the weaknesses in the Shoppers Stop SWOT Analysis:

1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders

2. It always follows low risk strategy in business or entering into new segment

Opportunities

Following are the Opportunities in Shoppers Stop SWOT Analysis:

1. Big opportunity to enter into new geographies nationally

2.Foreign players see it as preferred partner for making investment in India

4.It could enter into Hypercity -high retail value category

Threats

The threats in the SWOT Analysis of Shoppers Stop are as mentioned:

1. Due to global slowdown consumers’ purchase power has reduced for  top high value brands

2.Increasing brand awareness among consumers across all socio-economic classes

Shoppers Stop Competition
Competitors

Below are the top 3 Shoppers Stop competitors:

1.Vishal Mega mart

2.Westside

3.Wills Lifestyle

The brandguide table above concludes the Shoppers Stop SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shoppers Stop. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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