Shoppers Stop SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Shoppers Stop analyses the brand by its strengths, weaknesses, opportunities & threats. In Shoppers Stop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shoppers Stop to benchmark its business & performance as compared to the competitors. Shoppers Stop is one of the leading brands in the lifestyle and retail sector.

The article below lists the Shoppers Stop SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Shoppers Stop SWOT Analysis:

SWOT Analysis of Shoppers Stop

For Shoppers Stop, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Shoppers Stop Strengths

The strengths of Shoppers Stop looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Shoppers Stop :

1. It has strong domestic presence with 50+ stores in India

2. Shoppers stop has become highest benchmark for retail industry

3. Loyal customer base with more than 750,000 first citizen members

4.Increasing footfalls and conversion rates

5. Management team is strongly established as well as skilled labor force

Shoppers Stop Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Shoppers Stop SWOT Analysis:

1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders

2. It always follows low risk strategy in business or entering into new segment

Shoppers Stop Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Shoppers Stop SWOT Analysis:

1. Big opportunity to enter into new geographies nationally

2.Foreign players see it as preferred partner for making investment in India

4.It could enter into Hypercity -high retail value category

Shoppers Stop Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Shoppers Stop are as mentioned:

1. Due to global slowdown consumers’ purchase power has reduced for  top high value brands

2.Increasing brand awareness among consumers across all socio-economic classes

Shoppers Stop Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Shoppers Stop:

1.Vishal Mega mart


3.Wills Lifestyle

Hence this concludes the Shoppers Stop SWOT analysis.

Continue reading more about the brand/company.

About Shoppers Stop

Shoppers Stop Overview
Parent Company

K. Raheja Group




Lifestyle and Retail

Tagline/ Slogan

Start Something New


New styles and presence in all major metros

Shoppers Stop STP

Style and status cautious group

Target Market

Upper Middle class group


Styles and quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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