Dillards SWOT Analysis
Dillards is one of the leading brands in the lifestyle and retail sector. Dillards SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dillards:
Quick Glance:
Dillards Strengths
- Dillards has over 30000 employees in the organization
- Dillards is present in clothing, footwear, bedding, furniture, jewelry, beauty products and housewares categories of products
- Revenue performance of the company is good with a good financial position
- Dillards has close to 300 stores spread all across USA
- Acquisitions have helped the company sustain competition and grow in the retail business in USA
- Dillards is present on the NYSE, which shows its strong financial position
Above are the strengths in the SWOT Analysis of Dillards. The strengths of Dillards looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dillards Weaknesses
- Business of Dillards is limited only to USA as compared to some of its global competitors
- Highly competitive market means limited market share growth
These were the weaknesses in the Dillards SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dillards Opportunities
- Tapping the international market specially emerging economies can help Dillards grow
- Acquisition of smaller retail chains to boost its business
- More visibility through advertising and customer focused services
- Offering online shopping as an option to drive its sales
Above we covered the opportunities in Dillards SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dillards Threats
- Increasing preference of customer to shop online can affects its business
- Dillards faces tough competition from other retail chains as well as ecommerce platforms
- Government policies and unfavorable economic conditions can affect its business
The threats in the SWOT Analysis of Dillards are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dillards SWOT analysis.
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About Dillards
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dillards Overview | |
|---|---|
| Parent Company |
Dillard's, Inc. |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
The Style of your Life |
| USP |
Dillards offers a wide variety of multi-brand accessories available |
| Dillards STP | |
| Segmentation |
Clothing and fashion accessories retail store |
| Target Market |
Middle and upper middle class women |
| Positioning |
Dillards is a leading department store chain in the United States |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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