Dillards SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3606

SWOT Analysis of Dillards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Dillard's, Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

Style of your life


Wide variety of multi-brand accessories available



Clothing and fashion accessories retail store

Target Group

Middle and upper middle class women


Department store chain in the United States

SWOT Analysis


1. Employees are 38,900 which is a strong asset
2. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares
3. Revenue performance is good with a good financial position
4. Present in 330+ number of locations


1. Dillards closed their travel agency, Dillard's Travel
2. Global presence with respect to leading global players is less


1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services


1.Capital investment in land is very high
2.Bottom line contribution is low
3.Equity base is high



1. Daiei
2. PPR
3. Aeon

The table above concludes the Dillards SWOT analysis along with its marketing and brand parameters.


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