Dillards SWOT Analysis, Competitors & USP
SWOT analysis of Dillards analyses the brand by its strengths, weaknesses, opportunities & threats. In Dillards SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dillards to benchmark its business & performance as compared to the competitors. Dillards is one of the leading brands in the lifestyle and retail sector.
The table below lists the Dillards SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dillards competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dillards Brand Analysis | |
|---|---|
| Parent Company |
Dillard's, Inc. |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
The Style of your Life |
| USP |
Dillards offers a wide variety of multi-brand accessories available |
| Dillards STP | |
| Segment |
Clothing and fashion accessories retail store |
| Target Group |
Middle and upper middle class women |
| Positioning |
Dillards is a leading department store chain in the United States |
| SWOT Analysis of Dillards | |
| Dillards Strengths |
Below are the Strengths in the SWOT Analysis of Dillards: 1. Dillards has over 30000 employees in the organization 2. Dillards is present in clothing, footwear, bedding, furniture, jewelry, beauty products and housewares categories of products 3. Revenue performance of the company is good with a good financial position 4. Dillards has close to 300 stores spread all across USA 5. Acquisitions have helped the company sustain competition and grow in the retail business in USA 6. Dillards is present on the NYSE, which shows its strong financial position |
| Dillards Weaknesses |
Here are the weaknesses in the Dillards SWOT Analysis: 1. Business of Dillards is limited only to USA as compared to some of its global competitors 2.Highly competitive market means limited market share growth |
| Dillards Opportunities |
Following are the Opportunities in Dillards SWOT Analysis: 1. Tapping the international market specially emerging economies can help Dillards grow 2. Acquisition of smaller retail chains to boost its business 3. More visibility through advertising and customer focused services 4. Offering online shopping as an option to drive its sales |
| Dillards Threats |
The threats in the SWOT Analysis of Dillards are as mentioned: 1. Increasing preference of customer to shop online can affects its business 2. Dillards faces tough competition from other retail chains as well as ecommerce platforms 3. Government policies and unfavorable economic conditions can affect its business |
| Dillards Competition | |
| Dillards Competitors |
Below are the top 9 competitors of Dillards: 1. Costco Wholesale 2. ALDI 3. Kohls 4. Sams Club 5. JC Penney 6. Amazon 7. eBay 8. Target Corporation 9. Macys |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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