Dillards SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Dillards analyses the brand by its strengths, weaknesses, opportunities & threats. In Dillards SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dillards to benchmark its business & performance as compared to the competitors. Dillards is one of the leading brands in the lifestyle and retail sector.

The table below lists the Dillards SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dillards competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dillards SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dillards Brand Analysis
Parent Company

Dillard's, Inc.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

The Style of your Life

USP

Dillards offers a wide variety of multi-brand accessories available

Dillards STP
Segment

Clothing and fashion accessories retail store

Target Group

Middle and upper middle class women

Positioning

Dillards is a leading department store chain in the United States

SWOT Analysis of Dillards
Dillards Strengths

Below are the Strengths in the SWOT Analysis of Dillards:

1. Dillards has over 30000 employees in the organization

2. Dillards is present in clothing, footwear, bedding, furniture, jewelry, beauty products and housewares categories of products

3. Revenue performance of the company is good with a good financial position

4. Dillards has close to 300 stores spread all across USA

5. Acquisitions have helped the company sustain competition and grow in the retail business in USA

6. Dillards is present on the NYSE, which shows its strong financial position

Dillards Weaknesses

Here are the weaknesses in the Dillards SWOT Analysis:

1. Business of Dillards is limited only to USA as compared to some of its global competitors

2.Highly competitive market means limited market share growth

Dillards Opportunities

Following are the Opportunities in Dillards SWOT Analysis:

1. Tapping the international market specially emerging economies can help Dillards grow

2. Acquisition of smaller retail chains to boost its business

3. More visibility through advertising and customer focused services

4. Offering online shopping as an option to drive its sales

Dillards Threats

The threats in the SWOT Analysis of Dillards are as mentioned:

1. Increasing preference of customer to shop online can affects its business

2. Dillards faces tough competition from other retail chains as well as ecommerce platforms

3. Government policies and unfavorable economic conditions can affect its business

Dillards Competition
Dillards Competitors

Below are the top 9 competitors of Dillards:

1. Costco Wholesale

2. ALDI

3. Kohls

4. Sams Club

5. JC Penney

6. Amazon

7. eBay

8. Target Corporation

9. Macys


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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