SWOT analysis of SM Investments analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SM Investments SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SM Investments to benchmark its business & performance as compared to the competitors and industry. SM Investments is one of the leading brands in the lifestyle and retail sector. The table below also lists the top SM Investments competitors and elaborates SM Investments market segmentation, target group, positioning & Unique Selling Proposition (USP).
| SM Investments Brand Analysis | |
|---|---|
| Parent Company |
SM Investments Corporation |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Low prices with authentic quality |
| SM Investments STP | |
| Segment |
Departmental stores for lifestyle and retail products |
| Target Group |
Middle and upper middle class houeholds |
| Positioning |
Lifestyle and retail department stores |
| SM Investments SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SM Investments. Strengths are: 1. SM is the Philippines' most dominant player in retail with over 45 stores 5. International Toyworld Inc. is a subsidiary of SM |
| Weaknesses |
Here are the weaknesses in the SM Investments SWOT Analysis: 1.Not present in many countries |
| Opportunities |
Following are the Opportunities in SM Investments SWOT Analysis: 1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
| Threats |
The threats in the SWOT Analysis of SM Investments are as mentioned: 1.Different FDI policy on country |
| SM Investments Competition | |
| Competitors |
Below are the top 3 SM Investments competitors: 1. Dillard's |
The brandguide table above concludes the SM Investments SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SM Investments. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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