Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of SM Investments analyses the brand by its strengths, weaknesses, opportunities & threats. In SM Investments SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SM Investments to benchmark its business & performance as compared to the competitors. SM Investments is one of the leading brands in the lifestyle and retail sector.
The table below lists the SM Investments SWOT (Strengths, Weaknesses, Opportunities, Threats), top SM Investments competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Departmental stores for lifestyle and retail products
Middle and upper middle class houeholds
Lifestyle and retail department stores
SWOT Analysis of SM Investments
SM Investments Strengths
Below are the Strengths in the SWOT Analysis of SM Investments:
1. SM is the Philippines' most dominant player in retail with over 45 stores 2. 180+ stores nationwide 3. SM Foundation, Inc. running CSR activities 4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc.
5. International Toyworld Inc. is a subsidiary of SM
SM Investments Weaknesses
Here are the weaknesses in the SM Investments SWOT Analysis:
1.Not present in many countries 2. Lack online shipping and e-commerce
SM Investments Opportunities
Following are the Opportunities in SM Investments SWOT Analysis:
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies
3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
SM Investments Threats
The threats in the SWOT Analysis of SM Investments are as mentioned:
1.Different FDI policy on country 2.CRM is not in very well in place 3.Labor union relations are not very healthy
SM Investments Competition
SM Investments Competitors
Below are the top 3 competitors of SM Investments:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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