SWOT Analysis of SM Investments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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SM Investments |
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Parent Company |
SM Investments Corporation |
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Category |
Department Stores |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Low prices with authentic quality |
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SM Investments STP |
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Segment |
Departmental stores for lifestyle and retail products |
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Target Group |
Middle and upper middle class houeholds |
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Positioning |
Lifestyle and retail department stores |
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SM Investments SWOT Analysis |
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Strengths |
1. SM is the Philippines' most dominant player in retail with over 45 stores 5. International Toyworld Inc. is a subsidiary of SM |
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Weaknesses |
1.Not present in many countries |
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Opportunities |
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
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Threats |
1.Different FDI policy on country |
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SM Investments Competition |
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Competitors |
1. Dillard's |
The brandguide table above concludes the SM Investments SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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