SM Investments SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7171

SWOT Analysis of SM Investments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SM Investments

Parent Company

SM Investments Corporation


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Low prices with authentic quality



Departmental stores for lifestyle and retail products

Target Group

Middle and upper middle class houeholds


Lifestyle and retail department stores

SWOT Analysis


1. SM is the Philippines' most dominant player in retail with over 45 stores
2. 180+ stores nationwide
3. SM Foundation, Inc. running CSR activities
4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc.

5. International Toyworld Inc. is a subsidiary of SM


1.Not present in many countries
2. Lack online shipping and e-commerce


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Different FDI policy on country
2.CRM is not in very well in place
3.Labor union relations are not very healthy



1. Dillard's
2. Home Retail Group
3. Mercuries & Associates

The table above concludes the SM Investments SWOT analysis along with its marketing and brand parameters.


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