SM Investments SWOT Analysis

SM Investments SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SM Investments, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SM Investments is one of the leading brands in the lifestyle and retail sector. The article below lists the SM Investments SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of SM Investments

For SM Investments, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SM Investments Strengths

The strengths of SM Investments looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of SM Investments :

1. SM is the Philippines' most dominant player in retail with over 45 stores
2. 180+ stores nationwide
3. SM Foundation, Inc. running CSR activities
4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc.

5. International Toyworld Inc. is a subsidiary of SM

SM Investments Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SM Investments SWOT Analysis:

1.Not present in many countries
2. Lack online shipping and e-commerce

SM Investments Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SM Investments SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

SM Investments Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SM Investments are as mentioned:

1.Different FDI policy on country
2.CRM is not in very well in place
3.Labor union relations are not very healthy

SM Investments Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SM Investments:

1. Dillard's
2. Home Retail Group
3. Mercuries & Associates

Hence this concludes the SM Investments SWOT analysis.

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About SM Investments

SM Investments Overview
Parent Company	SM Investments Corporation
Category	Department Stores
Sector	Lifestyle and Retail
Tagline/ Slogan	-
USP	Low prices with authentic quality
SM Investments STP
Segmentation	Departmental stores for lifestyle and retail products
Target Market	Middle and upper middle class houeholds
Positioning	Lifestyle and retail department stores

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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