SM Investments SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SM Investments analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SM Investments SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SM Investments to benchmark its business & performance as compared to the competitors and industry. As of 2020, SM Investments is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SM Investments competitors and includes SM Investments target market, segmentation, positioning & Unique Selling Proposition (USP).

SM Investments SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SM Investments Brand Analysis
Parent Company

SM Investments Corporation


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Low prices with authentic quality

SM Investments STP
SM Investments Segmentation

Departmental stores for lifestyle and retail products

SM Investments Target Market

Middle and upper middle class houeholds

SM Investments Positioning

Lifestyle and retail department stores

SM Investments SWOT Analysis
SM Investments Strengths

Below are the Strengths in the SWOT Analysis of SM Investments:

1. SM is the Philippines' most dominant player in retail with over 45 stores
2. 180+ stores nationwide
3. SM Foundation, Inc. running CSR activities
4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc.

5. International Toyworld Inc. is a subsidiary of SM

SM Investments Weaknesses

Here are the weaknesses in the SM Investments SWOT Analysis:

1.Not present in many countries
2. Lack online shipping and e-commerce

SM Investments Opportunities

Following are the Opportunities in SM Investments SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

SM Investments Threats

The threats in the SWOT Analysis of SM Investments are as mentioned:

1.Different FDI policy on country
2.CRM is not in very well in place
3.Labor union relations are not very healthy

SM Investments Competition

Below are the top 3 SM Investments competitors:

1. Dillard's
2. Home Retail Group
3. Mercuries & Associates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SM Investments. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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