SM Investments SWOT Analysis
SM Investments is one of the leading brands in the lifestyle and retail sector. SM Investments SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SM Investments:
Quick Glance:
SM Investments Strengths
- SM is the Philippines' most dominant player in retail with over 45 stores
- 180+ stores nationwide
- SM Foundation, Inc. running CSR activities
- Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc.
- International Toyworld Inc. is a subsidiary of SM
Above are the strengths in the SWOT Analysis of SM Investments. The strengths of SM Investments looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SM Investments Weaknesses
- Not present in many countries
- Lack online shipping and e-commerce
These were the weaknesses in the SM Investments SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SM Investments Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in SM Investments SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SM Investments Threats
- Different FDI policy on country
- CRM is not in very well in place
- Labor union relations are not very healthy
The threats in the SWOT Analysis of SM Investments are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the SM Investments SWOT analysis.
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About SM Investments
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| SM Investments Overview | |
|---|---|
| Parent Company |
SM Investments Corporation |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Low prices with authentic quality |
| SM Investments STP | |
| Segmentation |
Departmental stores for lifestyle and retail products |
| Target Market |
Middle and upper middle class houeholds |
| Positioning |
Lifestyle and retail department stores |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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