SM Investments SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7171
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SWOT Analysis of SM Investments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SM Investments

Parent Company

SM Investments Corporation

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Low prices with authentic quality

STP

Segment

Departmental stores for lifestyle and retail products

Target Group

Middle and upper middle class houeholds

Positioning

Lifestyle and retail department stores

SWOT Analysis

Strengths

1. SM is the Philippines' most dominant player in retail with over 45 stores
2. 180+ stores nationwide
3. SM Foundation, Inc. running CSR activities
4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc.

5. International Toyworld Inc. is a subsidiary of SM

Weaknesses

1.Not present in many countries
2. Lack online shipping and e-commerce

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.Different FDI policy on country
2.CRM is not in very well in place
3.Labor union relations are not very healthy

Competition

Competitors

1. Dillard's
2. Home Retail Group
3. Mercuries & Associates


The table above concludes the SM Investments SWOT analysis along with its marketing and brand parameters.

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