SM Investments SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12315

SWOT analysis of SM Investments analyses the brand/company with its strengths, weaknesses, opportunities & threats. SM Investments is one of the leading brands in the lifestyle and retail sector. The table below also lists the top SM Investments competitors and elaborates SM Investments segmentation, targeting, positioning & USP.

SM Investments

Parent Company

SM Investments Corporation

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Low prices with authentic quality

SM Investments STP

Segment

Departmental stores for lifestyle and retail products

Target Group

Middle and upper middle class houeholds

Positioning

Lifestyle and retail department stores

SM Investments SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SM Investments. Strengths are:

1. SM is the Philippines' most dominant player in retail with over 45 stores
2. 180+ stores nationwide
3. SM Foundation, Inc. running CSR activities
4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc.

5. International Toyworld Inc. is a subsidiary of SM

Weaknesses

Here are the weaknesses in the SM Investments SWOT Analysis:

1.Not present in many countries
2. Lack online shipping and e-commerce

Opportunities

Following are the Opportunities in SM Investments SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

The threats in the SWOT Analysis of SM Investments are as mentioned:

1.Different FDI policy on country
2.CRM is not in very well in place
3.Labor union relations are not very healthy

SM Investments Competition

Competitors

Below are the top 3 SM Investments competitors:

1. Dillard's
2. Home Retail Group
3. Mercuries & Associates


The brandguide table above concludes the SM Investments SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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