SWOT analysis of SM Investments analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SM Investments SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SM Investments to benchmark its business & performance as compared to the competitors and industry. As of 2020, SM Investments is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SM Investments competitors and includes SM Investments target market, segmentation, positioning & Unique Selling Proposition (USP).
| SM Investments Brand Analysis | |
|---|---|
| Parent Company |
SM Investments Corporation |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Low prices with authentic quality |
| SM Investments STP | |
| SM Investments Segmentation |
Departmental stores for lifestyle and retail products |
| SM Investments Target Market |
Middle and upper middle class houeholds |
| SM Investments Positioning |
Lifestyle and retail department stores |
| SM Investments SWOT Analysis | |
| SM Investments Strengths |
Below are the Strengths in the SWOT Analysis of SM Investments: 1. SM is the Philippines' most dominant player in retail with over 45 stores 5. International Toyworld Inc. is a subsidiary of SM |
| SM Investments Weaknesses |
Here are the weaknesses in the SM Investments SWOT Analysis: 1.Not present in many countries |
| SM Investments Opportunities |
Following are the Opportunities in SM Investments SWOT Analysis: 1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
| SM Investments Threats |
The threats in the SWOT Analysis of SM Investments are as mentioned: 1.Different FDI policy on country |
| SM Investments Competition | |
| Competitors |
Below are the top 3 SM Investments competitors: 1. Dillard's |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SM Investments. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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