Dollar General SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Dollar General SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dollar General, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dollar General to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dollar General is one of the leading brands in the lifestyle and retail sector.

The article below lists the Dollar General SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dollar General SWOT Analysis:

SWOT Analysis of Dollar General

For Dollar General, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dollar General Strengths

The strengths of Dollar General looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dollar General :

1. Present in more than 10,000+ locations
2. More than 90,000 employees
3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
4. Exclusive distributor for Rexall products

5. Popular brand visibility as it has emerged through popular word of mouth

6. Association with motorsport events has enhanced image

Dollar General Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dollar General SWOT Analysis:

1.High inventory at warehouses is a concern and Store size is not very large

2. Global penetration is less compared to international retail leaders

Dollar General Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dollar General SWOT Analysis:

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

Dollar General Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dollar General are as mentioned:

1.Operatinal costs are increasing day by day
2.Competition from local players

Dollar General Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dollar General:

1.Target Corporation
2.Wall mart
3.Costco Wholesale

Hence this concludes the Dollar General SWOT analysis.

Continue reading more about the brand/company.

About Dollar General

Dollar General Overview
Parent Company

Dollar General Corp.


Discount Stores


Lifestyle and Retail

Tagline/ Slogan

Save Time. Save Money. Every day!


Small shopping plazas or strip malls in local neighborhoods

Dollar General STP

Customers looking for consumer goods at discounted prices

Target Corporation Group

Middle and upper middle class households


Dollar General has more locations than any other retailer in America

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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