Published in Lifestyle and Retail category by MBA Skool Team
Dollar General is one of the leading brands in the lifestyle and retail sector. Dollar General SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dollar General:
Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
Exclusive distributor for Rexall products
Popular brand visibility as it has emerged through popular word of mouth
Association with motorsport events has enhanced image
Above are the strengths in the SWOT Analysis of Dollar General. The strengths of Dollar General looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dollar General Weaknesses
High inventory at warehouses is a concern and Store size is not very large
Global penetration is less compared to international retail leaders
These were the weaknesses in the Dollar General SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Small shopping plazas or strip malls in local neighborhoods
Dollar General STP
Customers looking for consumer goods at discounted prices
Target Corporation Group
Middle and upper middle class households
Dollar General has more locations than any other retailer in America
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