Dollar General SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Dollar General analyses the brand by its strengths, weaknesses, opportunities & threats. In Dollar General SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dollar General to benchmark its business & performance as compared to the competitors. Dollar General is one of the leading brands in the lifestyle and retail sector.

The table below lists the Dollar General SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dollar General competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dollar General SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dollar General Brand Analysis
Parent Company

Dollar General Corp.

Category

Discount Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Save Time. Save Money. Every day!

USP

Small shopping plazas or strip malls in local neighborhoods

Dollar General STP
Segment

Customers looking for consumer goods at discounted prices

Target Corporation Group

Middle and upper middle class households

Positioning

Dollar General has more locations than any other retailer in America

SWOT Analysis of Dollar General
Dollar General Strengths

Below are the Strengths in the SWOT Analysis of Dollar General:

1. Present in more than 10,000+ locations
2. More than 90,000 employees
3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
4. Exclusive distributor for Rexall products

5. Popular brand visibility as it has emerged through popular word of mouth

6. Association with motorsport events has enhanced image

Dollar General Weaknesses

Here are the weaknesses in the Dollar General SWOT Analysis:

1.High inventory at warehouses is a concern and Store size is not very large

2. Global penetration is less compared to international retail leaders

Dollar General Opportunities

Following are the Opportunities in Dollar General SWOT Analysis:

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

Dollar General Threats

The threats in the SWOT Analysis of Dollar General are as mentioned:

1.Operatinal costs are increasing day by day
2.Competition from local players

Dollar General Competition
Dollar General Competitors

Below are the top 3 competitors of Dollar General:

1.Target Corporation
2.Wall mart
3.Costco Wholesale


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dollar General. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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