Dollar General SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12432

SWOT Analysis of Dollar General with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dollar General

Parent Company

Dollar General Corp.


Discount Stores


Lifestyle and Retail

Tagline/ Slogan

Save Time. Save Money. Every day!


Small shopping plazas or strip malls in local neighborhoods

Dollar General STP


Customers looking for consumer goods at discounted prices

Target Corporation Group

Middle and upper middle class households


Dollar General has more locations than any other retailer in America

Dollar General SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dollar General :

1. Present in more than 10,000+ locations
2. More than 90,000 employees
3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
4. Exclusive distributor for Rexall products

5. Popular brand visibility as it has emerged through popular word of mouth

6. Association with motorsport events has enhanced image


1.High inventory at warehouses is a concern and Store size is not very large

2. Global penetration is less compared to international retail leaders


1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services


1.Operatinal costs are increasing day by day
2.Competition from local players

Dollar General Competition


Below are the 3 main Dollar General competitors :

1.Target Corporation
2.Wall mart
3.Costco Wholesale

The brandguide table above concludes the Dollar General SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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