Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Dollar General analyses the brand by its strengths, weaknesses, opportunities & threats. In Dollar General SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dollar General to benchmark its business & performance as compared to the competitors. Dollar General is one of the leading brands in the lifestyle and retail sector.
The table below lists the Dollar General SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dollar General competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Small shopping plazas or strip malls in local neighborhoods
Dollar General STP
Customers looking for consumer goods at discounted prices
Target Corporation Group
Middle and upper middle class households
Dollar General has more locations than any other retailer in America
SWOT Analysis of Dollar General
Dollar General Strengths
Below are the Strengths in the SWOT Analysis of Dollar General:
1. Present in more than 10,000+ locations 2. More than 90,000 employees 3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores 4. Exclusive distributor for Rexall products
5. Popular brand visibility as it has emerged through popular word of mouth
6. Association with motorsport events has enhanced image
Dollar General Weaknesses
Here are the weaknesses in the Dollar General SWOT Analysis:
1.High inventory at warehouses is a concern and Store size is not very large
2. Global penetration is less compared to international retail leaders
Dollar General Opportunities
Following are the Opportunities in Dollar General SWOT Analysis:
1. Tapping the international market specially emerging economies
2. Acquisition of smaller retail chains
3. More visibility through advertising and customer focused services
Dollar General Threats
The threats in the SWOT Analysis of Dollar General are as mentioned:
1.Operatinal costs are increasing day by day 2.Competition from local players
Dollar General Competition
Dollar General Competitors
Below are the top 3 competitors of Dollar General:
1.Target Corporation 2.Wall mart 3.Costco Wholesale
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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