Dollar General SWOT Analysis
Dollar General is one of the leading brands in the lifestyle and retail sector. Dollar General SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dollar General:
Quick Glance:
Dollar General Strengths
- Present in more than 10,000+ locations
- More than 90,000 employees
- Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
- Exclusive distributor for Rexall products
- Popular brand visibility as it has emerged through popular word of mouth
- Association with motorsport events has enhanced image
Above are the strengths in the SWOT Analysis of Dollar General. The strengths of Dollar General looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dollar General Weaknesses
- High inventory at warehouses is a concern and Store size is not very large
- Global penetration is less compared to international retail leaders
These were the weaknesses in the Dollar General SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Dollar General Opportunities
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Dollar General SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dollar General Threats
- Operatinal costs are increasing day by day
- Competition from local players
The threats in the SWOT Analysis of Dollar General are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dollar General SWOT analysis.
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About Dollar General
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dollar General Overview | |
|---|---|
| Parent Company |
Dollar General Corp. |
| Category |
Discount Stores |
| Sector | |
| Tagline/ Slogan |
Save Time. Save Money. Every day! |
| USP |
Small shopping plazas or strip malls in local neighborhoods |
| Dollar General STP | |
| Segmentation |
Customers looking for consumer goods at discounted prices |
| Target Corporation Group |
Middle and upper middle class households |
| Positioning |
Dollar General has more locations than any other retailer in America |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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