Dollar General SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Dollar General covering strengths, weaknesses, opportunities and threats.

Dollar General Strengths

  1. Present in more than 10,000+ locations
  2. More than 90,000 employees
  3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
  4. Exclusive distributor for Rexall products
  5. Popular brand visibility as it has emerged through popular word of mouth
  6. Association with motorsport events has enhanced image

Above are the strengths in the SWOT Analysis of Dollar General. The strengths of Dollar General looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dollar General Weaknesses

  1. High inventory at warehouses is a concern and Store size is not very large
  2. Global penetration is less compared to international retail leaders

These were the weaknesses in the Dollar General SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Dollar General Opportunities

  1. Tapping the international market specially emerging economies
  2. Acquisition of smaller retail chains
  3. More visibility through advertising and customer focused services

Above we covered the opportunities in Dollar General SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dollar General Threats

  1. Operatinal costs are increasing day by day
  2. Competition from local players

The threats in the SWOT Analysis of Dollar General are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dollar General SWOT analysis.

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About Dollar General

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dollar General Overview
Parent Company

Dollar General Corp.

Category

Discount Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Save Time. Save Money. Every day!

USP

Small shopping plazas or strip malls in local neighborhoods

Dollar General STP
Segmentation

Customers looking for consumer goods at discounted prices

Target Corporation Group

Middle and upper middle class households

Positioning

Dollar General has more locations than any other retailer in America


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dollar General. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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