Dollar Tree SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5306

SWOT Analysis of Dollar Tree with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dollar Tree

Parent Company

Dollar Tree, Inc.


Discount Stores


Lifestyle and Retail

Tagline/ Slogan

Everything’s $1


Sells every item for $1.00 or less



People seeking afforadable items

Target Group

Middle class households


An American chain of discount variety stores offering discounted prices

SWOT Analysis


1. Operates 4,400 stores throughout the U.S and in Canada
2. A Fortune 500 company
3. More than 55,000 employees
4. Dollar Tree stocks a variety of products including national, regional, and private-label brands

5. The company also operates a multi price-point variety chain under the name Deal$

6.Operates in Party Supplies, Food and Snacks, Health and Beauty Care Products, Seasonal, Housewares, Toys

7. The company began accepting manufacturer's coupons at all of its store locations in order to provide increased savings and value to its customers


1.Turnover is very low and Margins are very less
2. Despite strong presence in Americas, it lacks global penetration

3. Case of recalled products affected image


1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services


1.Increased threat of private labels
2.Slow year on year growth
3.High crude oil prices impacting raw material



3. E-mart

The table above concludes the Dollar Tree SWOT analysis along with its marketing and brand parameters.


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