Published in Lifestyle and Retail category by MBA Skool Team
Dollar Tree is one of the leading brands in the lifestyle and retail sector. Dollar Tree SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dollar Tree:
Operates 4,400 stores throughout the U.S and in Canada
A Fortune 500 company
More than 55,000 employees
Dollar Tree stocks a variety of products including national, regional, and private-label brands
The company also operates a multi price-point variety chain under the name Deal$
Operates in Party Supplies, Food and Snacks, Health and Beauty Care Products, Seasonal, Housewares, Toys
The company began accepting manufacturer's coupons at all of its store locations in order to provide increased savings and value to its customers
Above are the strengths in the SWOT Analysis of Dollar Tree. The strengths of Dollar Tree looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dollar Tree Weaknesses
Turnover is very low and Margins are very less
Despite strong presence in Americas, it lacks global penetration
Case of recalled products affected image
These were the weaknesses in the Dollar Tree SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dollar Tree Opportunities
Tapping the international market specially emerging economies
Acquisition of smaller retail chains
More visibility through advertising and customer focused services
Above we covered the opportunities in Dollar Tree SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dollar Tree Threats
Increased threat of private labels
Slow year on year growth
High crude oil prices impacting raw material
The threats in the SWOT Analysis of Dollar Tree are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
An American chain of discount variety stores offering discounted prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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