Family Dollar Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4841

SWOT Analysis of Family Dollar Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Family Dollar Stores

Parent Company

Family Dollar


Discount Stores


Lifestyle and Retail

Tagline/ Slogan

My family. My family dollar


Regional chain of variety stores in the United States

Family Dollar Stores STP


People seeking consumer goods

Target Group

Middle and upper middle class households


Your neighborhood family discount store

Family Dollar Stores SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Family Dollar Stores :

1. Operates more than 7,100 stores
2. More than 45,000 employees are with the organisation
3. Family Dollar operates nine distribution centers to keep product stock in their stores

4. Operates in Food, clothing, housewares

5. Excellent brand recall and presence


1. The brand still trying to establish itself globally

2. Criticism from local communities due to Dollar General and Family Dollar stores having a negative effect on residential property values
3.Low top line and bottom line


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.High labor wages
2.Requirement of area is huge for opening of store
3.Competition based on price points

Family Dollar Stores Competition


Below are the 3 main Family Dollar Stores competitors :

1.Dollar Tree
2.Dollar General

The brandguide table above concludes the Family Dollar Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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