Family Dollar Stores SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Family Dollar Stores analyses the brand by its strengths, weaknesses, opportunities & threats. In Family Dollar Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Family Dollar Stores to benchmark its business & performance as compared to the competitors. Family Dollar Stores is one of the leading brands in the lifestyle and retail sector.

The table below lists the Family Dollar Stores SWOT (Strengths, Weaknesses, Opportunities, Threats), top Family Dollar Stores competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Family Dollar Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Family Dollar Stores Brand Analysis
Parent Company

Family Dollar


Discount Stores


Lifestyle and Retail

Tagline/ Slogan

My family. My family dollar


Regional chain of variety stores in the United States

Family Dollar Stores STP

People seeking consumer goods

Target Group

Middle and upper middle class households


Your neighborhood family discount store

SWOT Analysis of Family Dollar Stores
Family Dollar Stores Strengths

Below are the Strengths in the SWOT Analysis of Family Dollar Stores:

1. Operates more than 7,100 stores
2. More than 45,000 employees are with the organisation
3. Family Dollar operates nine distribution centers to keep product stock in their stores

4. Operates in Food, clothing, housewares

5. Excellent brand recall and presence

Family Dollar Stores Weaknesses

Here are the weaknesses in the Family Dollar Stores SWOT Analysis:

1. The brand still trying to establish itself globally

2. Criticism from local communities due to Dollar General and Family Dollar stores having a negative effect on residential property values
3.Low top line and bottom line

Family Dollar Stores Opportunities

Following are the Opportunities in Family Dollar Stores SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Family Dollar Stores Threats

The threats in the SWOT Analysis of Family Dollar Stores are as mentioned:

1.High labor wages
2.Requirement of area is huge for opening of store
3.Competition based on price points

Family Dollar Stores Competition
Family Dollar Stores Competitors

Below are the top 3 competitors of Family Dollar Stores:

1.Dollar Tree
2.Dollar General

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Family Dollar Stores. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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