Family Dollar Stores SWOT Analysis, Competitors & USP

Family Dollar Stores SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Family Dollar Stores, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Family Dollar Stores to benchmark its business & performance as compared to the competitors, and make strategic improvements. Family Dollar Stores is one of the leading brands in the lifestyle and retail sector.

The article below lists the Family Dollar Stores SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Family Dollar Stores SWOT Analysis:

SWOT Analysis of Family Dollar Stores

For Family Dollar Stores, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Family Dollar Stores Strengths

The strengths of Family Dollar Stores looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Family Dollar Stores :

1. Operates more than 7,100 stores
2. More than 45,000 employees are with the organisation
3. Family Dollar operates nine distribution centers to keep product stock in their stores

4. Operates in Food, clothing, housewares

5. Excellent brand recall and presence

Family Dollar Stores Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Family Dollar Stores SWOT Analysis:

1. The brand still trying to establish itself globally

2. Criticism from local communities due to Dollar General and Family Dollar stores having a negative effect on residential property values
3.Low top line and bottom line

Family Dollar Stores Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Family Dollar Stores SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Family Dollar Stores Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Family Dollar Stores are as mentioned:

1.High labor wages
2.Requirement of area is huge for opening of store
3.Competition based on price points

Family Dollar Stores Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Family Dollar Stores:

1.Dollar Tree
2.Dollar General
3.E-mart

Hence this concludes the Family Dollar Stores SWOT analysis.

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About Family Dollar Stores

Family Dollar Stores Overview
Parent Company	Family Dollar
Category	Discount Stores
Sector	Lifestyle and Retail
Tagline/ Slogan	My family. My family dollar
USP	Regional chain of variety stores in the United States
Family Dollar Stores STP
Segmentation	People seeking consumer goods
Target Market	Middle and upper middle class households
Positioning	Your neighborhood family discount store

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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