Kohls SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8966

SWOT analysis of Kohls analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kohls is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Kohls competitors and elaborates Kohls segmentation, targeting, positioning & USP.

Kohls SWOT, Competitors, Marketing STP & Brand analysis Table
Kohls Brand Analysis
Parent Company

Kohl's Corporation


Department Stores


Lifestyle and Retail

Tagline/ Slogan

Expect great things


Kohls is an American department store chain which started as a corner store

Kohls STP

Departmental stores with clothing electronics and accessories

Target Group

Upper middle and upper class individuals


Kohls is a complete store for American families

Kohls SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kohls. Strengths are:

1. Kohls has over 1000+ stores & has entered the S&P 500 & NYSE list

2. The chain is one of the 20 largest retailer in the United States

3. More than 100,000+ people are employed with Kohls

4. Revenue performance and financial position is high year on year

5. Kohls stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods

6. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.


Here are the weaknesses in the Kohls SWOT Analysis:

1. Competition means constant challenge of retaining customers and market share

2. Limited global presence of Kohls specially in emerging economies


Following are the Opportunities in Kohls SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains can boost business of Kohls

4. More visibility through advertising and customer focused services


The threats in the SWOT Analysis of Kohls are as mentioned:

1. More capital required for rapid expansion plan

2. Increasing raw material prices of goods

3. Unfavorable govt policies and increasing competition can reduce business of Kohls

Kohls Competition

Below are the top 10 Kohls competitors:

1. Walmart

2. Coles Group

3. Kroger

4. Target Corporation

5. Amazon

6. eBay

7. Sams Club

8. JC Penney

9. Dillards

10. Macys

The brandguide table above concludes the Kohls SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kohls. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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