Kohls SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5966

SWOT Analysis of Kohls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kohl's Corporation


Department Stores


Lifestyle and Retail

Tagline/ Slogan

Expect great things


An American department store chain



Departmental stores with clothing electronics and accessories

Target Group

Upper middle and upper class individuals


A complete store for families

SWOT Analysis


1. It entered the S&P 500 list
2. The chain is one of the 20 largest retailer in the United States
3. Also listed in the Fortune 500
4. Revenue performance and financial position is high

5. Kohl's stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods

6.Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.


1. Competition means constant challenge of retaining customers and market share

2. Limited global presence specially in emerging economies


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.More capital required for rapid expansion plan
2. Increasing raw material prices of goods

3. Unfavorable govt policies and increasing competition



1. Dillard's
2. Home Retail Group
3. Mercuries & Associates

The table above concludes the Kohls SWOT analysis along with its marketing and brand parameters.


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