Kohls SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Kohls analyses the brand by its strengths, weaknesses, opportunities & threats. In Kohls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kohls to benchmark its business & performance as compared to the competitors. Kohls is one of the leading brands in the lifestyle and retail sector.

The table below lists the Kohls SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kohls competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kohls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kohls Brand Analysis
Parent Company

Kohl's Corporation


Department Stores


Lifestyle and Retail

Tagline/ Slogan

Expect great things


Kohls is an American department store chain which started as a corner store

Kohls STP

Departmental stores with clothing electronics and accessories

Target Group

Upper middle and upper class individuals


Kohls is a complete store for American families

SWOT Analysis of Kohls
Kohls Strengths

Below are the Strengths in the SWOT Analysis of Kohls:

1. Kohls has over 1000+ stores & has entered the S&P 500 & NYSE list

2. The chain is one of the 20 largest retailer in the United States

3. More than 100,000+ people are employed with Kohls

4. Revenue performance and financial position is high year on year

5. Kohls stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods

6. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.

Kohls Weaknesses

Here are the weaknesses in the Kohls SWOT Analysis:

1. Competition means constant challenge of retaining customers and market share

2. Limited global presence of Kohls specially in emerging economies

Kohls Opportunities

Following are the Opportunities in Kohls SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains can boost business of Kohls

4. More visibility through advertising and customer focused services

Kohls Threats

The threats in the SWOT Analysis of Kohls are as mentioned:

1. More capital required for rapid expansion plan

2. Increasing raw material prices of goods

3. Unfavorable govt policies and increasing competition can reduce business of Kohls

Kohls Competition
Kohls Competitors

Below are the top 10 competitors of Kohls:

1. Walmart

2. Coles Group

3. Kroger

4. Target Corporation

5. Amazon

6. eBay

7. Sams Club

8. JC Penney

9. Dillards

10. Macys

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kohls. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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