Sams Club SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sams Club analyses the brand by its strengths, weaknesses, opportunities & threats. In Sams Club SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sams Club to benchmark its business & performance as compared to the competitors. Sams Club is one of the leading brands in the lifestyle and retail sector.

The table below lists the Sams Club SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sams Club competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sams Club SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sams Club Brand Analysis
Parent Company

Walmart stores Inc.

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Savings made simple

USP

Sams Club is owned and operated by Walmart serving 40 million customers

Sams Club STP
Segment

Warehouse clubs

Target Group

Urban middles class and upper class individuals

Positioning

Sams Club offers quality and value to its customers through its retail services

SWOT Analysis of Sams Club
Sams Club Strengths

Below are the Strengths in the SWOT Analysis of Sams Club:

1. Sams Club ranks among the top in sales volume among warehouse clubs in America with operated 600+ membership warehouse clubs in U.S. states

2. Strong brand name and effective marketing strategies

3. Global distributed system is wide spread

4. Sams Club's estimated customer base is nearly 50 million

5. Strong brand backing of Walmart parent company

6. Sams Club operates more than 500 stores across USA

Sams Club Weaknesses

Here are the weaknesses in the Sams Club SWOT Analysis:

1. Limited penetration as compared to highest competitor in this segment

2. Sams Club has presence only in US and no global penetration

Sams Club Opportunities

Following are the Opportunities in Sams Club SWOT Analysis:

1. Tapping other developing emerging economies can help boost business for Sams Club

2. Leveraging on brand name and increasing product portfolio

3. Sams Club store has first mover advantage in merchandize category so would be able to enhance customer base

Sams Club Threats

The threats in the SWOT Analysis of Sams Club are as mentioned:

1. Consumers are becoming highly conscious about brand name of products they use

2. Growing competition from unorganized sector in retail & ecommerce can affect business of Sams Club

3. Changing government policies and unfavorable business conditions can affect business

Sams Club Competition
Sams Club Competitors

Below are the top 9 competitors of Sams Club:

1. Costco Wholesale

2. ALDI

3. Kohls

4. Dillards

5. JC Penney

6. Amazon

7. eBay

8. Target Corporation

9. Macys


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sams Club. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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