Published in Lifestyle and Retail category by MBA Skool Team
Sams Club is one of the leading brands in the lifestyle and retail sector. Sams Club SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sams Club:
Sams Club ranks among the top in sales volume among warehouse clubs in America with operated 600+ membership warehouse clubs in U.S. states
Strong brand name and effective marketing strategies
Global distributed system is wide spread
Sams Club's estimated customer base is nearly 50 million
Strong brand backing of Walmart parent company
Sams Club operates more than 500 stores across USA
Above are the strengths in the SWOT Analysis of Sams Club. The strengths of Sams Club looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sams Club Weaknesses
Limited penetration as compared to highest competitor in this segment
Sams Club has presence only in US and no global penetration
These were the weaknesses in the Sams Club SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sams Club Opportunities
Tapping other developing emerging economies can help boost business for Sams Club
Leveraging on brand name and increasing product portfolio
Sams Club store has first mover advantage in merchandize category so would be able to enhance customer base
Above we covered the opportunities in Sams Club SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sams Club Threats
Consumers are becoming highly conscious about brand name of products they use
Growing competition from unorganized sector in retail & ecommerce can affect business of Sams Club
Changing government policies and unfavorable business conditions can affect business
The threats in the SWOT Analysis of Sams Club are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Sams Club is owned and operated by Walmart serving 40 million customers
Sams Club STP
Urban middles class and upper class individuals
Sams Club offers quality and value to its customers through its retail services
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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