Tesco SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7519

SWOT Analysis of Tesco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Tesco Group




Retail and lifestyle

Tagline/ Slogan

Every little helps


One of the most prominent retail chain names globally



Retail and departmental stores

Target Group

Middle class and premium class households


The retail store which helps customers in getting their daily needs

SWOT Analysis


1.Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services etc

2. One of the largest company of any company with a primary listing on the London Stock Exchange

3. Own their private label brands which gives high brand equity in market

4.Tesco follows new advances packaging techniques which gives unique differentiated position in consumer minds

5. Has over 520,000 employees worldwide

6. Has nearly 6500 stores across the world across 14 countries

7. Tesco brand has established due to its innovative marketing and advertising strategies


1.Company faced controversies which created a few issues

2.Tesco has limited presence inemerging countries


1.To enter into emerging markets and expand the area of its operations

2. Leverage the digital media in order to expand its reach

3. Acquisition of smaller chains and tie-ups


1. Design can be imitated by competitors so constant innovation required to achieve uniqueness

2.High merger acquisition could lead to handling large business issues

3.High competition from supply sides as maintaining relationship with them is big concerns for companies




2. Carrefour


The table above concludes the Tesco SWOT analysis along with its marketing and brand parameters.


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