Published in Lifestyle and Retail category by MBA Skool Team
Tesco is one of the leading brands in the lifestyle and retail sector. Tesco SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tesco:
Tesco is one of the largest grocies and retail company based out of UK, having a strong presence on the London Stock Exchange
Tesco has a diversified business ans offers products & services like books, clothing, electronics, furniture and software; financial services; telecom and internet services etc
The company has their own their private label brands, which gives high brand equity in market
Tesco follows new advanced packaging techniques which gives a unique differentiation to its consumer
Tesco has over 400,000 employees worldwide working in different roles
Has more than 7000 stores spread across various countries worldwide
Tesco brand is well established due to its innovative marketing and advertising strategies, and good operations since its inception in 1919
The annual revenue of the company worldwide is more than $60 billion
The company has a complete ecommerce portal, allowing its customers to shop online and the goods are delivered directly at their home
Tesco has focused on its digital marketing, and keeps its users engaged online via social media campaigns, online ads, discount coupons etc.
For its loyal customers, the company has a good loyalty program, which is offers several benefits to repeat customers
Above are the strengths in the SWOT Analysis of Tesco. The strengths of Tesco looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The company faced a legal issues & lawsuits which which hurt its brand image
Tesco has limited presence in emerging countries compared to few competitors
These were the weaknesses in the Tesco SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tesco is one of the most prominent retail chain names globally
Retail and departmental stores
Middle class and premium class households
Tesco is the retail store which helps customers in getting their daily needs
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