Tesco SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 13249

SWOT analysis of Tesco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tesco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tesco to benchmark its business & performance as compared to the competitors and industry. Tesco is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Tesco competitors and elaborates Tesco market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tesco SWOT, Competitors, Marketing STP & Brand analysis Table
Tesco Brand Analysis
Parent Company

Tesco Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Every little helps

USP

Tesco is one of the most prominent retail chain names globally

Tesco STP
Segment

Retail and departmental stores

Target Group

Middle class and premium class households

Positioning

Tesco is the retail store which helps customers in getting their daily needs

Tesco SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tesco. Strengths are:

1. Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services etc

2. One of the largest company of any company with a primary listing on the London Stock Exchange

3. Own their private label brands which gives high brand equity in market

4. Tesco follows new advances packaging techniques which gives unique differentiated position in consumer minds

5. Tesco has over 500,000+ employees worldwide

6. Has nearly 6500 stores across the world across 14 countries

7. Tesco brand has established due to its innovative marketing and advertising strategies

8. Its financial strength can be seen from its listing on London Stock Exchange & FTSE Index

Weaknesses

Here are the weaknesses in the Tesco SWOT Analysis:

1. The company faced controversies which created a few issues

2. Tesco has limited presence in emerging countries compared to few competitors

Opportunities

Following are the Opportunities in Tesco SWOT Analysis:

1. Tesco can plan to enter into emerging markets and expand the area of its operations

2. Leverage the digital media in order to expand its reach

3. Acquisition of smaller chains and tie-ups can help boost the business of Tesco

Threats

The threats in the SWOT Analysis of Tesco are as mentioned:

1. Products & services can be imitated by competitors so constant innovation required to achieve uniqueness

2. Government policies and taxation can affect business operations of Tesco

3. High competition from supply sides as maintaining relationship with them is big concerns for companies

Tesco Competition
Competitors

Below are the top 18 Tesco competitors:

1. Carrefour

2. Walmart

3. LIDL

4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. Debenhams

10. Sainsburys

11. Morrisons

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

The brandguide table above concludes the Tesco SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tesco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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