Tesco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tesco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tesco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tesco to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tesco is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tesco competitors and includes Tesco target market, segmentation, positioning & Unique Selling Proposition (USP).

Tesco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tesco Brand Analysis
Parent Company

Tesco Group




Lifestyle and Retail

Tagline/ Slogan

Every little helps


Tesco is one of the most prominent retail chain names globally

Tesco STP
Tesco Segmentation

Retail and departmental stores

Tesco Target Market

Middle class and premium class households

Tesco Positioning

Tesco is the retail store which helps customers in getting their daily needs

Tesco SWOT Analysis
Tesco Strengths

Below are the Strengths in the SWOT Analysis of Tesco:

1. Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services etc

2. One of the largest company of any company with a primary listing on the London Stock Exchange

3. Own their private label brands which gives high brand equity in market

4. Tesco follows new advances packaging techniques which gives unique differentiated position in consumer minds

5. Tesco has over 500,000+ employees worldwide

6. Has nearly 6500 stores across the world across 14 countries

7. Tesco brand has established due to its innovative marketing and advertising strategies

8. Its financial strength can be seen from its listing on London Stock Exchange & FTSE Index

Tesco Weaknesses

Here are the weaknesses in the Tesco SWOT Analysis:

1. The company faced controversies which created a few issues

2. Tesco has limited presence in emerging countries compared to few competitors

Tesco Opportunities

Following are the Opportunities in Tesco SWOT Analysis:

1. Tesco can plan to enter into emerging markets and expand the area of its operations

2. Leverage the digital media in order to expand its reach

3. Acquisition of smaller chains and tie-ups can help boost the business of Tesco

Tesco Threats

The threats in the SWOT Analysis of Tesco are as mentioned:

1. Products & services can be imitated by competitors so constant innovation required to achieve uniqueness

2. Government policies and taxation can affect business operations of Tesco

3. High competition from supply sides as maintaining relationship with them is big concerns for companies

Tesco Competition

Below are the top 18 Tesco competitors:

1. Carrefour

2. Walmart


4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. Debenhams

10. Sainsburys

11. Morrisons

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tesco. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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