Harvey Norman SWOT Analysis
Harvey Norman is one of the leading brands in the lifestyle and retail sector. Harvey Norman SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harvey Norman:
Quick Glance:
Harvey Norman Strengths
- Largest Australian based retailer of electrical and entertainment goods
- Wide spread in countries like New Zealand, Malaysia, Singapore etc.
- Attractive promotional offers to attract consumers from all strata
- Has nearly 250 stores globally
- Over 10,000+ employees form the workforce
Above are the strengths in the SWOT Analysis of Harvey Norman. The strengths of Harvey Norman looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harvey Norman Weaknesses
- Company faced controversies under alleged illegal business practices
- Stiff competition from global players means market share growth is limited
These were the weaknesses in the Harvey Norman SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harvey Norman Opportunities
- Providing high quality products even at low prices is a tactic company could apply to win consumer mind
- Expansion into lifestyle product segment by leveraging on brand name
Above we covered the opportunities in Harvey Norman SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harvey Norman Threats
- Consumer durable segment is highly conscious about quality and brand name
- Maintaining consumer top of mind position is consumer durable segment
- Prices of electrical categories products have been decreasing year on year
The threats in the SWOT Analysis of Harvey Norman are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Harvey Norman SWOT analysis.
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About Harvey Norman
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Harvey Norman Overview | |
|---|---|
| Parent Company |
Harvey Norman Holdings Ltd |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Deliver everything to everyone |
| Harvey Norman STP | |
| Segmentation |
Cost conscious group |
| Target Market |
Middle class and upper middle class |
| Positioning |
Everything to everyone in profitable manner |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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