Harvey Norman SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Harvey Norman analyses the brand by its strengths, weaknesses, opportunities & threats. In Harvey Norman SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harvey Norman to benchmark its business & performance as compared to the competitors. Harvey Norman is one of the leading brands in the lifestyle and retail sector.

The table below lists the Harvey Norman SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harvey Norman competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Harvey Norman SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harvey Norman Brand Analysis
Parent Company

Harvey Norman Holdings Ltd




Lifestyle and Retail

Tagline/ Slogan



Deliver everything to everyone

Harvey Norman STP

Cost conscious group

Target Group

Middle class and upper middle class


Everything to everyone in profitable manner

SWOT Analysis of Harvey Norman
Harvey Norman Strengths

Below are the Strengths in the SWOT Analysis of Harvey Norman:

1. Largest Australian based retailer of electrical  and entertainment goods

2. Wide spread in countries like New Zealand, Malaysia, Singapore etc.

3. Attractive promotional offers to attract consumers from all strata

4. Has nearly 250 stores globally

5. Over 10,000+ employees form the workforce

Harvey Norman Weaknesses

Here are the weaknesses in the Harvey Norman SWOT Analysis:

1. Company faced controversies under alleged illegal business practices

2. Stiff competition from global players means market share growth is limited

Harvey Norman Opportunities

Following are the Opportunities in Harvey Norman SWOT Analysis:

1. Providing high quality products even at low prices is a tactic company could apply to win consumer mind

2. Expansion into lifestyle product segment by leveraging on brand name

Harvey Norman Threats

The threats in the SWOT Analysis of Harvey Norman are as mentioned:

1. Consumer durable segment is highly conscious about quality and brand name

2. Maintaining consumer top of mind position is consumer durable segment

3. Prices of electrical categories products have been decreasing year on year

Harvey Norman Competition
Harvey Norman Competitors

Below are the top 5 competitors of Harvey Norman:






This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harvey Norman. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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