Aadhaar Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3404

SWOT Analysis of Aadhaar Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aadhaar Retail

Parent Company

Future Group-Godrej Agrovet Ltd. JV


Food retail


Lifestyle and Retail

Tagline/ Slogan

Aadhaar-Khushiyonka, Khhushalika


Ability to touch the lives of the Indian farmers, their families and their communities by offering great value propositions , all under one roof



Rural retail supermarket

Target Group

Rural and semi-urban households in India


Focus on retail distribution of agricultural and consumer products in rural and semi-urban India

SWOT Analysis


1. Offering more than 1500 SKUsacross broad product lines like processed food, personal care, general merchandise, appliances etc.
2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer

3.Pioneer in establishing organised retail in rural region in India

4. Strong brand backing and efficient operations


1.Present only in a few states compared to retail giants
2. Lack of organised retail sector in India especially in rural areas
3.Constant need to implement innovative rural marketing strategies to gain brand awareness


1. Size of rural consumer goods market in India estimated to multiply in the next few years
2. Government investments made in building rural infrastructure such as  roads, electricity etc. to serve as boon for its growth
3.Lack of competition in the rural distribution model


1. Weak rural infrastructure existing in the country
2.Lack of connectivity of rural regions severely raise operating costs



1.Big Bazaar

2. Subhiksha

3. Local Provision stores
4.Kendriya Bhandars and fertiliser shops

The table above concludes the Aadhaar Retail SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Aadhaar Retail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: