Aadhaar Retail SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4543

SWOT analysis of Aadhaar Retail analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aadhaar Retail is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Aadhaar Retail competitors and elaborates Aadhaar Retail segmentation, targeting, positioning & USP.

Aadhaar Retail SWOT, Competitors, Marketing STP & Brand analysis Table
Aadhaar Retail Brand Analysis
Parent Company

Future Group-Godrej Agrovet Ltd. JV

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Aadhaar-Khushiyonka, Khhushalika

USP

Ability to touch the lives of the Indian farmers, their families and their communities by offering great value propositions , all under one roof

Aadhaar Retail STP
Segment

Rural retail supermarket

Target Group

Rural and semi-urban households in India

Positioning

Focus on retail distribution of agricultural and consumer products in rural and semi-urban India

Aadhaar Retail SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aadhaar Retail. Strengths are:

1. Offering more than 1500 SKUsacross broad product lines like processed food, personal care, general merchandise, appliances etc.
2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer

3.Pioneer in establishing organised retail in rural region in India

4. Strong brand backing and efficient operations

Weaknesses

Here are the weaknesses in the Aadhaar Retail SWOT Analysis:

1.Present only in a few states compared to retail giants
2. Lack of organised retail sector in India especially in rural areas
3.Constant need to implement innovative rural marketing strategies to gain brand awareness

Opportunities

Following are the Opportunities in Aadhaar Retail SWOT Analysis:

1. Size of rural consumer goods market in India estimated to multiply in the next few years
2. Government investments made in building rural infrastructure such as  roads, electricity etc. to serve as boon for its growth
3.Lack of competition in the rural distribution model

Threats

The threats in the SWOT Analysis of Aadhaar Retail are as mentioned:

1. Weak rural infrastructure existing in the country
2.Lack of connectivity of rural regions severely raise operating costs

Aadhaar Retail Competition
Competitors

Below are the top 4 Aadhaar Retail competitors:

1.Big Bazaar

2. Subhiksha

3. Local Provision stores
4.Kendriya Bhandars and fertiliser shops

The brandguide table above concludes the Aadhaar Retail SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aadhaar Retail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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