Aadhaar Retail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Aadhaar Retail SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aadhaar Retail, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aadhaar Retail to benchmark its business & performance as compared to the competitors, and make strategic improvements. Aadhaar Retail is one of the leading brands in the lifestyle and retail sector.

The article below lists the Aadhaar Retail SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aadhaar Retail SWOT Analysis:

SWOT Analysis of Aadhaar Retail

For Aadhaar Retail, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aadhaar Retail Strengths

The strengths of Aadhaar Retail looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aadhaar Retail :

1. Offering more than 1500 SKUsacross broad product lines like processed food, personal care, general merchandise, appliances etc.
2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer

3.Pioneer in establishing organised retail in rural region in India

4. Strong brand backing and efficient operations

Aadhaar Retail Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aadhaar Retail SWOT Analysis:

1.Present only in a few states compared to retail giants
2. Lack of organised retail sector in India especially in rural areas
3.Constant need to implement innovative rural marketing strategies to gain brand awareness

Aadhaar Retail Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aadhaar Retail SWOT Analysis:

1. Size of rural consumer goods market in India estimated to multiply in the next few years
2. Government investments made in building rural infrastructure such as  roads, electricity etc. to serve as boon for its growth
3.Lack of competition in the rural distribution model

Aadhaar Retail Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aadhaar Retail are as mentioned:

1. Weak rural infrastructure existing in the country
2.Lack of connectivity of rural regions severely raise operating costs

Aadhaar Retail Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Aadhaar Retail:

1.Big Bazaar

2. Subhiksha

3. Local Provision stores
4.Kendriya Bhandars and fertiliser shops

Hence this concludes the Aadhaar Retail SWOT analysis.

Continue reading more about the brand/company.

About Aadhaar Retail

Aadhaar Retail Overview
Parent Company

Future Group-Godrej Agrovet Ltd. JV


Food retail


Lifestyle and Retail

Tagline/ Slogan

Aadhaar-Khushiyonka, Khhushalika


Ability to touch the lives of the Indian farmers, their families and their communities by offering great value propositions , all under one roof

Aadhaar Retail STP

Rural retail supermarket

Target Market

Rural and semi-urban households in India


Focus on retail distribution of agricultural and consumer products in rural and semi-urban India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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