Aadhaar Retail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Aadhaar Retail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aadhaar Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aadhaar Retail to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aadhaar Retail is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aadhaar Retail competitors and includes Aadhaar Retail target market, segmentation, positioning & Unique Selling Proposition (USP).

Aadhaar Retail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aadhaar Retail Brand Analysis
Parent Company

Future Group-Godrej Agrovet Ltd. JV


Food retail


Lifestyle and Retail

Tagline/ Slogan

Aadhaar-Khushiyonka, Khhushalika


Ability to touch the lives of the Indian farmers, their families and their communities by offering great value propositions , all under one roof

Aadhaar Retail STP
Aadhaar Retail Segmentation

Rural retail supermarket

Aadhaar Retail Target Market

Rural and semi-urban households in India

Aadhaar Retail Positioning

Focus on retail distribution of agricultural and consumer products in rural and semi-urban India

Aadhaar Retail SWOT Analysis
Aadhaar Retail Strengths

Below are the Strengths in the SWOT Analysis of Aadhaar Retail:

1. Offering more than 1500 SKUsacross broad product lines like processed food, personal care, general merchandise, appliances etc.
2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer

3.Pioneer in establishing organised retail in rural region in India

4. Strong brand backing and efficient operations

Aadhaar Retail Weaknesses

Here are the weaknesses in the Aadhaar Retail SWOT Analysis:

1.Present only in a few states compared to retail giants
2. Lack of organised retail sector in India especially in rural areas
3.Constant need to implement innovative rural marketing strategies to gain brand awareness

Aadhaar Retail Opportunities

Following are the Opportunities in Aadhaar Retail SWOT Analysis:

1. Size of rural consumer goods market in India estimated to multiply in the next few years
2. Government investments made in building rural infrastructure such as  roads, electricity etc. to serve as boon for its growth
3.Lack of competition in the rural distribution model

Aadhaar Retail Threats

The threats in the SWOT Analysis of Aadhaar Retail are as mentioned:

1. Weak rural infrastructure existing in the country
2.Lack of connectivity of rural regions severely raise operating costs

Aadhaar Retail Competition

Below are the top 4 Aadhaar Retail competitors:

1.Big Bazaar

2. Subhiksha

3. Local Provision stores
4.Kendriya Bhandars and fertiliser shops

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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