Mothercare SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6114

SWOT Analysis of Mothercare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Baby care


Lifestyle and Retail

Tagline/ Slogan



Provides good quality baby care solutions customized to the baby needs



Baby care and children products and accessories

Target Group

Upper middle class families looking for quality baby care products


Provides good quality baby care solutions customized to the baby needs

SWOT Analysis


1. Attractive packaging for kids
2. Plethora of products and a wide range of accessories
3. Good product quality and strong employee force of over 5500 people

4. Has a presence in over 40 countries

5. More than 1,000 exclusive stores


1. Yet to gain foothold in the emerging market
2. Many players in the segment means market share and margins are limited


1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration


1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors



1. Johnson & Johnson
2. Reckitt Benckiser
3. Paras Pharmaceuticals

The table above concludes the Mothercare SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Mothercare. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: