Mothercare SWOT Analysis
Here is a detailed SWOT analysis of Mothercare covering strengths, weaknesses, opportunities and threats.
Mothercare Strengths
- Attractive packaging for kids
- Plethora of products and a wide range of accessories
- Good product quality and strong employee force of over 5500 people
- Has a presence in over 40 countries
- More than 1,000 exclusive stores
Above are the strengths in the SWOT Analysis of Mothercare. The strengths of Mothercare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mothercare Weaknesses
- Yet to gain foothold in the emerging market
- Many players in the segment means market share and margins are limited
These were the weaknesses in the Mothercare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mothercare Opportunities
- Non-traditional promotions to increase word of mouth
- Increase rural penetration
Above we covered the opportunities in Mothercare SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mothercare Threats
- Excessive promotion of any product making it almost generic
- Availability of cheap substitutes and low priced competitors
The threats in the SWOT Analysis of Mothercare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mothercare SWOT analysis.
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About Mothercare
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mothercare Overview | |
|---|---|
| Parent Company |
Mothercare |
| Category |
Baby care |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Provides good quality baby care solutions customized to the baby needs |
| Mothercare STP | |
| Segmentation |
Baby care and children products and accessories |
| Target Market |
Upper middle class families looking for quality baby care products |
| Positioning |
Provides good quality baby care solutions customized to the baby needs |
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