Mothercare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mothercare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mothercare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mothercare to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mothercare is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mothercare competitors and includes Mothercare target market, segmentation, positioning & Unique Selling Proposition (USP).

Mothercare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mothercare Brand Analysis
Parent Company

Mothercare

Category

Baby care

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Provides good quality baby care solutions customized to the baby needs

Mothercare STP
Mothercare Segmentation

Baby care and children products and accessories

Mothercare Target Market

Upper middle class families looking for quality baby care products

Mothercare Positioning

Provides good quality baby care solutions customized to the baby needs

Mothercare SWOT Analysis
Mothercare Strengths

Below are the Strengths in the SWOT Analysis of Mothercare:

1. Attractive packaging for kids
2. Plethora of products and a wide range of accessories
3. Good product quality and strong employee force of over 5500 people

4. Has a presence in over 40 countries

5. More than 1,000 exclusive stores

Mothercare Weaknesses

Here are the weaknesses in the Mothercare SWOT Analysis:

1. Yet to gain foothold in the emerging market
2. Many players in the segment means market share and margins are limited

Mothercare Opportunities

Following are the Opportunities in Mothercare SWOT Analysis:

1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration

Mothercare Threats

The threats in the SWOT Analysis of Mothercare are as mentioned:

1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors

Mothercare Competition
Competitors

Below are the top 3 Mothercare competitors:

1. Johnson & Johnson
2. Reckitt Benckiser
3. Paras Pharmaceuticals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mothercare. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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