SWOT analysis of Mothercare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mothercare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mothercare to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mothercare is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mothercare competitors and includes Mothercare target market, segmentation, positioning & Unique Selling Proposition (USP).
| Mothercare Brand Analysis | |
|---|---|
| Parent Company |
Mothercare |
| Category |
Baby care |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Provides good quality baby care solutions customized to the baby needs |
| Mothercare STP | |
| Mothercare Segmentation |
Baby care and children products and accessories |
| Mothercare Target Market |
Upper middle class families looking for quality baby care products |
| Mothercare Positioning |
Provides good quality baby care solutions customized to the baby needs |
| Mothercare SWOT Analysis | |
| Mothercare Strengths |
Below are the Strengths in the SWOT Analysis of Mothercare: 1. Attractive packaging for kids 4. Has a presence in over 40 countries 5. More than 1,000 exclusive stores |
| Mothercare Weaknesses |
Here are the weaknesses in the Mothercare SWOT Analysis: 1. Yet to gain foothold in the emerging market |
| Mothercare Opportunities |
Following are the Opportunities in Mothercare SWOT Analysis: 1. Non-traditional promotions to increase word of mouth 2. Increase rural penetration |
| Mothercare Threats |
The threats in the SWOT Analysis of Mothercare are as mentioned: 1. Excessive promotion of any product making it almost generic |
| Mothercare Competition | |
| Competitors |
Below are the top 3 Mothercare competitors: 1. Johnson & Johnson |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mothercare. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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