Mothercare SWOT Analysis

Mothercare SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mothercare, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Mothercare is one of the leading brands in the lifestyle and retail sector. The article below lists the Mothercare SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Mothercare Strengths

The strengths of Mothercare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Mothercare :

1. Attractive packaging for kids
2. Plethora of products and a wide range of accessories
3. Good product quality and strong employee force of over 5500 people

4. Has a presence in over 40 countries

5. More than 1,000 exclusive stores

Mothercare Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Mothercare SWOT Analysis:

1. Yet to gain foothold in the emerging market
2. Many players in the segment means market share and margins are limited

Mothercare Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Mothercare SWOT Analysis:

1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration

Mothercare Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Mothercare are as mentioned:

1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors

Hence this concludes the Mothercare SWOT analysis.

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About Mothercare

Mothercare Overview
Parent Company	Mothercare
Category	Baby care
Sector	Lifestyle and Retail
Tagline/ Slogan	-
USP	Provides good quality baby care solutions customized to the baby needs
Mothercare STP
Segmentation	Baby care and children products and accessories
Target Market	Upper middle class families looking for quality baby care products
Positioning	Provides good quality baby care solutions customized to the baby needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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