Mothercare SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mothercare analyses the brand by its strengths, weaknesses, opportunities & threats. In Mothercare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mothercare to benchmark its business & performance as compared to the competitors. Mothercare is one of the leading brands in the lifestyle and retail sector.

The article below lists the Mothercare SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mothercare SWOT Analysis:

SWOT Analysis of Mothercare

For Mothercare, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mothercare Strengths

The strengths of Mothercare looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mothercare :

1. Attractive packaging for kids
2. Plethora of products and a wide range of accessories
3. Good product quality and strong employee force of over 5500 people

4. Has a presence in over 40 countries

5. More than 1,000 exclusive stores

Mothercare Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mothercare SWOT Analysis:

1. Yet to gain foothold in the emerging market
2. Many players in the segment means market share and margins are limited

Mothercare Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mothercare SWOT Analysis:

1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration

Mothercare Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mothercare are as mentioned:

1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors

Mothercare Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mothercare:

1. Johnson & Johnson
2. Reckitt Benckiser
3. Paras Pharmaceuticals

Hence this concludes the Mothercare SWOT analysis.

Continue reading more about the brand/company.

About Mothercare

Mothercare Overview
Parent Company



Baby care


Lifestyle and Retail

Tagline/ Slogan



Provides good quality baby care solutions customized to the baby needs

Mothercare STP

Baby care and children products and accessories

Target Market

Upper middle class families looking for quality baby care products


Provides good quality baby care solutions customized to the baby needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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