Published in Lifestyle and Retail category by MBA Skool Team
Godrej Natures Basket is one of the leading brands in the lifestyle and retail sector. Godrej Natures Basket SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Godrej Natures Basket:
Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products
Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc.
Extremely friendly and well-trained staff
Strategically located gourmet stores at high street locations in metro cities
Strong backing of parent company helps establish brand image
Above are the strengths in the SWOT Analysis of Godrej Natures Basket. The strengths of Godrej Natures Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Godrej Natures Basket Weaknesses
The stores operations have still not achieved break-even financially
Future growth calls for huge investment expenditure and debt
These were the weaknesses in the Godrej Natures Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Godrej Natures Basket Opportunities
Gourmet retails sector in India is still small and niche-few competitors in India
This segment has massive buying power, is relatively price insensitive and growing fast.
Foray into online e-commerce selling channel
Above we covered the opportunities in Godrej Natures Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Godrej Natures Basket Threats
Rising attrition rates and labour cost in India
Recession in real estate sector and rising cost of land and development
The threats in the SWOT Analysis of Godrej Natures Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world.
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