Godrej Natures Basket SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Godrej Natures Basket analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Natures Basket SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Natures Basket to benchmark its business & performance as compared to the competitors. Godrej Natures Basket is one of the leading brands in the lifestyle and retail sector.

The article below lists the Godrej Natures Basket SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Godrej Natures Basket SWOT Analysis:

SWOT Analysis of Godrej Natures Basket

For Godrej Natures Basket, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Godrej Natures Basket Strengths

The strengths of Godrej Natures Basket looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Godrej Natures Basket :

1. Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products
2. Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc.
3. Extremely friendly and well-trained staff
4. Strategically located gourmet stores at high street locations in metro cities

5. Strong backing of parent company helps establish brand image

Godrej Natures Basket Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Godrej Natures Basket SWOT Analysis:

1.The stores operations have still not achieved break-even financially
2.Future growth calls for huge investment expenditure and debt


Godrej Natures Basket Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Godrej Natures Basket SWOT Analysis:

1.Gourmet retails sector in India is still small and niche-few competitors in India
2. This segment has massive buying power, is relatively price insensitive and growing fast.
3.Foray into online e-commerce selling channel

Godrej Natures Basket Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Godrej Natures Basket are as mentioned:

1.Rising attrition rates and labour cost in India
2.Recession in real estate sector and rising cost of land and development


Godrej Natures Basket Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Godrej Natures Basket:

1.Lemarche’
2. Carrefour

Hence this concludes the Godrej Natures Basket SWOT analysis.

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About Godrej Natures Basket

Godrej Natures Basket Overview
Parent Company

Godrej Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

World Food Store

USP

International and gourmet food selection

Godrej Natures Basket STP
Segmentation

Supermarket retail segment

Target Market

Up-market urban consumers

Positioning

To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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