Godrej Natures Basket SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Godrej Natures Basket analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Natures Basket SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Natures Basket to benchmark its business & performance as compared to the competitors. Godrej Natures Basket is one of the leading brands in the lifestyle and retail sector.

The table below lists the Godrej Natures Basket SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Natures Basket competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Natures Basket SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej Natures Basket Brand Analysis
Parent Company

Godrej Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

World Food Store

USP

International and gourmet food selection

Godrej Natures Basket STP
Segment

Supermarket retail segment

Target Group

Up-market urban consumers

Positioning

To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world.

SWOT Analysis of Godrej Natures Basket
Godrej Natures Basket Strengths

Below are the Strengths in the SWOT Analysis of Godrej Natures Basket:

1. Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products
2. Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc.
3. Extremely friendly and well-trained staff
4. Strategically located gourmet stores at high street locations in metro cities

5. Strong backing of parent company helps establish brand image

Godrej Natures Basket Weaknesses

Here are the weaknesses in the Godrej Natures Basket SWOT Analysis:

1.The stores operations have still not achieved break-even financially
2.Future growth calls for huge investment expenditure and debt

Godrej Natures Basket Opportunities

Following are the Opportunities in Godrej Natures Basket SWOT Analysis:

1.Gourmet retails sector in India is still small and niche-few competitors in India
2. This segment has massive buying power, is relatively price insensitive and growing fast.
3.Foray into online e-commerce selling channel

Godrej Natures Basket Threats

The threats in the SWOT Analysis of Godrej Natures Basket are as mentioned:

1.Rising attrition rates and labour cost in India
2.Recession in real estate sector and rising cost of land and development

Godrej Natures Basket Competition
Godrej Natures Basket Competitors

Below are the top 2 competitors of Godrej Natures Basket:

1.Lemarche’
2. Carrefour


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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