Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Godrej Natures Basket analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Natures Basket SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Godrej Natures Basket to benchmark its business & performance as compared to the competitors. Godrej Natures Basket is one of the leading brands in the lifestyle and retail sector.
The table below lists the Godrej Natures Basket SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Natures Basket competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world.
SWOT Analysis of Godrej Natures Basket
Godrej Natures Basket Strengths
Below are the Strengths in the SWOT Analysis of Godrej Natures Basket:
1. Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products 2. Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc. 3. Extremely friendly and well-trained staff 4. Strategically located gourmet stores at high street locations in metro cities
5. Strong backing of parent company helps establish brand image
Godrej Natures Basket Weaknesses
Here are the weaknesses in the Godrej Natures Basket SWOT Analysis:
1.The stores operations have still not achieved break-even financially 2.Future growth calls for huge investment expenditure and debt
Godrej Natures Basket Opportunities
Following are the Opportunities in Godrej Natures Basket SWOT Analysis:
1.Gourmet retails sector in India is still small and niche-few competitors in India 2. This segment has massive buying power, is relatively price insensitive and growing fast. 3.Foray into online e-commerce selling channel
Godrej Natures Basket Threats
The threats in the SWOT Analysis of Godrej Natures Basket are as mentioned:
1.Rising attrition rates and labour cost in India 2.Recession in real estate sector and rising cost of land and development
Godrej Natures Basket Competition
Godrej Natures Basket Competitors
Below are the top 2 competitors of Godrej Natures Basket:
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